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Com 537 entire course Document Transcript

  • 1. COM 537 Entire Course: PhoenixUniversity: New Updated CourseClick this link to get the tutorial:http://homeworkfox.com/tutorials/general-questions/2470/com-537-entire-course-phoenix-university-new-updated-course/COM 537 Week 1 Individual Assignment Integrated Diffusion PaperResources: In the Action Plan section at the end of Chapter one in the Integrated BusinessCommunication text, there is a discussion that revolves around the significance of innovation versusideas from an article by Michael Schrage titled “Innovation Diffusion”. The article can be found at thewebsite below.http://www.technologyreview.com/energy/13987/Review the article.Write a paper of no more than 700 words that discusses the difference between ideas and innovationand specifically answers the question;Is the “diffusion of innovation” or the "spread of ideas" the dynamic driving todays world?Defend your answer.Provide examples and cite at least one reference that supports your answer.Format yourpaper accordingtoAPA guidelines.Post your paper to the assignment link in the Gradebook.Week 1 DQ1Reflect on an experience when you misunderstood a set of directions, a procedure, or an assigned task.What element in the transactional communication model went wrong?Week 1 DQ2Think of a message you recently communicated. How does framing a message affect the communicationprocess?COM 537 Week 2 Individual Assignment Communication Styles and the Business CommunicationProcessConsider a recent interpersonal conversation you had in a business setting.
  • 2. Write a paper of no more than 1,050 words in which you complete the following:Discuss the content of the conversation. What was communicated in the conversation, and who werethe communicators?Which style best describes the method of communication you and the other person used throughoutthe conversation? Explain why you selected those styles.How would the conversation have been different if you had used each of the different styles ofcommunication? Explain each style and how the conversation would have been affected due to thedifferences.How did the business setting affect your style of communication?Explain each element of the transactional communication process and then describe each element as itrelates to your conversation. For example, who was the sender? What was the context of yourconversation?In what ways did the business setting affect the transactional communication process?Cite at least two references in your paper.Format your paper consistent with APA guidelines.Post your paper to the assignment link in the Gradebook.COM 537 Week 2 Weekly ReflectionDiscuss the previous week’s objectives with your team. Your discussion should include the topics youfeel comfortable with, any topics you struggled with, and how the weekly topics relate to application inyour field.Collaborate to prepare a summary of no more than 350 words detailing the findings of your team’sdiscussion. Your summary does not have to be in APA format.Have one team member post your paper to the assignment link in the Gradebook.Week 2 DQ1How do culture and the audience members’ listening agenda or motives affect how a message isframed? Provide specific examples.Week 2 DQ2Select an organization with which you are familiar. If you were a consultant for this organization, howwould you identify the internal and external stakeholders?COM 537 Week 3 Individual Assignment Internal and External Stakeholders
  • 3. Resource: Best Game Productions: Company Background and Business ScenarioAnalyze the information provided to you in the Best Game Productions: Company Background andBusiness Scenario document.Write a paper of no more than 1,450 words in which you complete the following:· Explain the business scenario faced by Best Game Productions.· Identify the organization’s internal and external stakeholders.· Explain how the business scenario at Best Game Productions affects multiple internal and externalstakeholders.· Identify the needs, motivations, and perceptions of each stakeholder.Cite at least two references in your paper.Format your paper consistent with APA guidelines.Post your paper to the assignment link in the GradebookCOM 537 Week 3 Weekly ReflectionDiscuss the previous week’s objectives with your team. Your discussion should include the topics youfeel comfortable with, any topics you struggled with, and how the weekly topics relate to application inyour field.Collaborate to prepare a summary of no more than 350 words detailing the findings of your team’sdiscussion. Your summary does not have to be in APA format.Have one team member post your paper to the assignment link in the Gradebook.Week 3 DQ1Consider a proposal recommending the implementation of a new system affecting multipledepartments, such as a new accounting software system. What might be some of the interests ofindividual departments such as finance, IT, accounting, and the end-users in the project?Week 3 DQ2A manufacturing company is faced with a financial and human resources dilemma. It is losing marketshare and can no longer compete by selling its products at the same price points as overseasmanufacturers. In viewing the best long-range goals for the organization, company leaders considerlowering employee wages, layoffs and increased automation, or outsourcing all manufacturingoperations overseas. Company executives have requested a proposal from you to solve the problem.What factors must be considered?
  • 4. COM 537 Week 4 Learning Team Assignment Communication Plan Initial ProposalNow that you have individually analyzed the business scenario at Best Game Productions and haveidentified the internal and external stakeholders and their concerns, your task is to work as a consultingteam to analyze the culture, values, and ethics for the company as well as cultural differences andperspectives for each department. To determine the culture, values, and ethics, consider the companyand department information you determined in Week Three. Analyzing the culture, values, and ethics ofthe company will allow your team to better determine the necessary communications and appropriatechannels for your communication plan.Resource: Best Game Productions: Environment DescriptionsAssume the role of a consulting team.Discuss your responses to the Week Three individual assignment with your Learning Team.Analyze the culture, values, and ethics at Best Game Productions.Analyze the culture and perspective for each department within Best Game Productions.Determine the solution that you think is best for the company based on all of the information providedto you. Use that solution and your reason for selecting it to create your Communication Plan InitialProposal.Note. A significant part of your job is to eventually persuade the CEO and each stakeholder that yoursolution is the best for the company, so you must construct your communications accordingly.Create an initial proposal of no more than 1,450 words in which you complete the following:Detail an initial plan to outline all necessary communications.Discuss the audience for each communication; your analysis of the culture, values, and ethics of thecompany and the culture and perspectives of the individual departments; the purpose of eachcommunication; and the basic message that you will use in each communication.Select the appropriate channel for each piece of communication.Cite at least two references in your paper.Format your paper consistent with APA guidelines.Have one team member post your paper to the assignment link in the Gradebook.Week 4 DQ1What are some forms of external persuasive communication seen on a regular basis? What makes thempersuasive?
  • 5. Week 4 DQ2Select a commercial or advertisement with which you are familiar. Why is it effective or persuasive?COM 537 Week 5 Individual Assignment Internal and External Persuasive CommunicationNow that you have detailed all necessary communications and have determined the best channelfor the communications in your plan, you can begin writing these communications. In thisassignment, you must write a persuasive memo to internal stakeholders and a press release toexternal stakeholders. In these communications, describe the scenario at Best Game Productionsand explain the solution that you think is best for the company based on all of the informationprovided. Use that solution and your reason for selecting it throughout the assignment. Be sure toconsider the perceptions and needs of each stakeholder, and determine the most appropriate styleof communication when addressing the internal and external stakeholders.Choose one internal and one external stakeholder in Best Game Productions.Write a persuasive memo of no more than 1,000 words to an internal stakeholder describing BestGame Productions’ dilemma. Include the benefits and rationale.Write a press release of no more than 1,000 words describing the same situation to an externalstakeholder.Consider the noise that will detract internal and external stakeholders from fully receiving yourmessage, and construct your communications to address or avoid that noise for each stakeholder.Write a synopsis of no more than 500 words that describes the strategies you employed increating the press release and memo. Be sure to identify how you eliminated various types ofnoise from your communications. Include your synopsis and press release in one document.Cite at least two references in your paper.Format your paper consistent with APA guidelines.Post your paper to the assignment link in the GradebookCOM 537 Week 5 Weekly ReflectionDiscuss the previous week’s objectives with your team. Your discussion should include the topics youfeel comfortable with, any topics you struggled with, and how the weekly topics relate to application inyour field.Collaborate to prepare a summary of no more than 350 words detailing the findings of your team’sdiscussion. Your summary does not have to be in APA format.
  • 6. Have one team member post your paper to the assignment link in the Gradebook.Week 5 DQ1In evaluating your consultant communications, how would you determine your own effectiveness aftercompleting your communications?Week 5 DQ2How can you gain feedback throughout the consulting process?COM 537 Week 6 Learning Team Assignment Communication Plan Final ProposalCommunications - General CommunicationsWrite a persuasive proposal submission of no more than 700 words to the CEO of Best GameProductions. Complete the following in your persuasive proposal submission:Describe the project in terms the CEO can understand. Consider the CEO’s perspective, needs, and styleof communication.Usepersuasive communication to convince the CEO to take your suggested approach to solve Best GameProductions’ dilemma. The CEO must perceive the project as something the company needs.Considerthe noise that will detract the CEO from fully receiving your message, and construct yourcommunication to address or avoid that noise.Createtwo tools to measure the effectiveness of your consultant communications. In designing thesetools, consider who the audience of the tools will be and how to generate the most honest and objectivefeedback possible.Discusshow you will use the tools that you created to measure your effectiveness in the organization.Who will you ask to complete the tools, and how will you present the tools to the audience? Whatmethods will you use to avoid bias in the feedback process? How will you use the feedback you receiveto evaluate and improve your effectiveness as a consultant?Consider why the company is pursuing a solution and why it is pursuing it now.Consider the company’s customers.Communicatethe solution that you have selected for Best Game Productions.Format your paper and presentation consistent with APA guidelines.Create a 20-slide Microsoft® PowerPoint® presentation, with speaker notes, for the decision makers atBest Game Productions. Address the following in your presentation:· The project background
  • 7. · The deliverables (what you are going to do for them)· The methodology (how you are going to accomplish it)· The outcome (what you will achieve for them)· The metrics used for evaluation (how you will measure success)Have one team member post your Power Point presentation and your paper to the assignment link inthe Gradebook.Week 6 DQ1What makes a piece of communication persuasive?Week 6 DQ2How has the electronic age affected business communication channels?