Transforming Detroit An Interactive Campaign

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A look at the design, integration and implementation of an interactive campaign showing some of the many accomplishments of Detroit Mayor Dave Bing. I created the design style, produced the video …

A look at the design, integration and implementation of an interactive campaign showing some of the many accomplishments of Detroit Mayor Dave Bing. I created the design style, produced the video content, website integration layout and social media strategy. It was an awesome campaign because it took a team to make it happen.

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  • 1. Mayor Dave Bing needed an identity and location to show theaccomplishment achieved under his administration as he began to laythe foundation for the transformation of Detroit. The first step was to createa logo that showed movement and transformation.
  • 2. The next step was to create logo space on the city website making theTransforming Detroit page and content easy to find.
  • 3. Working within the design limitation of the city website, we wanted thepage to match the Transforming Detroit brand and visual style.
  • 4. We created a series of stylized 30 and 60 second spots covering keyareas of Mayor Bings accomplishments .
  • 5. We also created short YouTube videos of everyday Detroitersexplaining the positive transformations they see in Detroit.
  • 6. To add more interactivity to the Transforming Detroit page we included aStorify feed, a Facebook like button and a downloadable PDF file of theTransforming Detroit book.
  • 7. With so many websites and bloggers writing about Detroit, we askedthem to place the Transforming Detroit logo on their sites to uniteeveryone and show their support.
  • 8. We added the Transforming Detroit design to Mayor Bings Twitter pageand created a Youtube playlist of the videos that can be posted andshared.