Creating Social TV

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A look at what small television station are and must do to be part of the social TV revolution from my experience and perspective at channel 10 Mydetroitcable

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Creating Social TV

  1. 1. The New Age of Social TV, Are We there Yet?
  2. 2. Channel 10 In The Current StateAfter seeking community feedback for over 7 months on what viewers like about channel 10and what they would like to see we have not received a phone call or email= NO ROI
  3. 3. When our content is placed online we see a maximum return on investment. Over80 thousand videos viewed. USA, Europe and Asia being the leading audience.Our videos are shared and placed on other websites. Our videos and imagescome up in Google search ranking. Online we have an ROI that we can seeand analyze, Giving us the ability to better market to our audience.
  4. 4. Today many large and small channels are bridging the gap between their TV andonline audience. Small stations can become giants online because the world now has accessto their content. With social media web users can now interact with your television content inmany different ways.
  5. 5. Trends and tools being used to bridge the gap between TV, social media and your audience. The goal is the put your online audience on TV.WDIV channel 4 does theFaceBook fan of the day, placingtheir FB fans on TVcreating audience crossover.
  6. 6. Trends and tools being used to bridge the gap between TV, social media and your audience. The goal is the bring your online audience on to TV.We are capable of streamingmydetroitcable on our FB page.Lunch time would be great tostream the channel since peoplespend a lot of timeonline during that time.
  7. 7. Trends and tools being used to bridge the gap between TV, social media and your audience. The goal is the bring your online audience on to TV.TV interviews redefined; TV station KOMU isnow using the Google Hangout feature on adaily basis. Why send a TV crew to interviewsomeone when you can pop up a video call onGoogle Hangout. It looks and feel natural to theaverage viewer. Beyond the cost savings, theimplications are amazing. Imagine redefining(person-on-the-street) interviews by conductingthem through Facebook or Google+ instead ofrunning down to the street corner.
  8. 8. Trends and tools being used to bridge the gap between TV, social media andyour audience. The goal is the bring your online audience on to TV.We created and tested asegment called Engage Detroitwhere we conducted webcaminterviews. The project wassuccessful as we interviewedpeople from Detroit, the UK,Pittsburgh and Baltimore. Thisshould be done more often andput on TV to connect bothaudiences.
  9. 9. Trends and tools being used to bridge the gap between TV, social media and your audience. The goal is the bring your online audience on to TV.Using our cell phones we havecaptured press conferences,cultural things like the EasternMarket, art and dinning anduploaded in real time directly toTwitter.To date we have had over 2,800views of these short micro videosand when you search Google forlunch in downtown Detroit ourdinning videos show up in the topten. Again that’s an ROI that wecan see.
  10. 10. Trends and tools being used to bridge the gap between TV, social media and your audience. The goal is the bring your online audience on to TV.SocialGuide debuts daily social TV rankingsThere’s a new form of ratings in town, and it has nothing todo with the Nielsens. SocialGuide ranks shows based ontheir popularity in the social media sphere by day, week ormonth offering social TV data — it’s a new way of looking atengagement with programming. SocialGuide rankings showsthe social media activity on Twitter and Facebook. The datacan provide shows and advertisers with a new way ofexploring their audience.
  11. 11. Getting On The Bus of InnovationAlthough channel 10 has its place as a tool to communicate the city of Detroit’s message, it has a limitedreach in its current state but combined with the Internet as a social TV platform it can be a powerful toolthat can show and sale the world on Detroit.The former CEO of Endemol, the world’s largest independent production house, says social TV is “goingto be huge.” The CEO of Hulu calls it a game-changer. And the research firm Future scape says social TVhas “radical implications for the future of television viewing.” Is it just hyperbole, or are real economics inplay? There are three arenas where social TV is quickly gaining traction, and all three have the potentialto become billion dollar businesses by themselves.

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