Social Media for Social Change
Khalil Tarhouni
13-11-2013
What do you think the session
will be about ?
What are the specificities of a
community ?
How do we recognize a community?
Can we create a community?

What does
communi...
‐Shared purpose:

united by a common

threads

‐Networked interactions:

Activity
among and throughout the network

The DN...
Collaboration
Shared ideas, passions and
experiences
Relationship building

Important
concepts

Room for divergent views
C...
Video time

Try to take
notes
Let’s discuss it !
Social Media
What is “Social Media” ?
If MySpace is a social media site, and Mag.nolia is a
social media site, and Wikipedia is a social media site,
then just w...
Social media refers to the means of interaction among
people in which they create, share, and/or exchange
information and ...
>Facebook
>Twitter

What’s
New ?

>LinkedIn
>Youtube
>Instagram…
More detailed “About” section for
personal and communities (Vs
LinkedIn)
Boost posts, promote pages easily
What’s New ?
>F...
Trending topics (TT) linked with the
people you follow
More apps for efficient use
(tweetdeck)
What’s New ?
>Facebook
>Twi...
Pictures on your profile (apart from
the profile picture :p)
Volunteer aspiration
What’s New ?
>Facebook
>Twitter
>LinkedI...
Turning comments into conversations
that matter to you
New Charts in YouTube Analytics
What’s New ?
>Facebook
>Twitter
>Li...
Infinite scroll on user profiles and
other grid views.

What’s New ?
>Facebook
>Twitter
>LinkedIn
>Youtube
>Instagram…

Fi...
>Foursquare
>Flickr
>Pinterest

What about ?

>Tumblr
>Google+
>Blogger ???
Do you know
you
community?

How do you use
Social Media with you
community ?

Do you know
what they need?
Do you have any
...
POST method
People:

target? Tools used?
Comfortable?

Objectives:

listen, talk, raise
awareness, increase trafic, impr...
Your social media audience
Lesson1: You can’t “create” a
community
Lesson2: Not everyone “uses” SM
(creating vs sharing)...
If MySpace is a social media site, and Mag.nolia is a
social media site, and Wikipedia is a social media site,
then just w...
General tips:
Make sure you have metrics and measure
Relationships first
Create a culture of ownership
Do only what is...
Social Media in the Arab
World:
Influencing Societal
and Cultural Change?
Arab Social Media Report_July2012
Social Media for Social Change
Social Media for Social Change
Social Media for Social Change
Social Media for Social Change
Social Media for Social Change
Social Media for Social Change
Social Media for Social Change
Social Media for Social Change
Social Media for Social Change
Social Media for Social Change
Social Media for Social Change
Social Media for Social Change
Social Media for Social Change
Social Media for Social Change
Social Media for Social Change
Social Media for Social Change
Social Media for Social Change
Social Media for Social Change
Social Media for Social Change
Social Media for Social Change
Social Media for Social Change
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Social Media for Social Change

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Presentation on how to build and engage a community, how social media can help us in doing it, how social media is changing behaviors, how can we assess the social change through social media
Les réseaux sociaux pour un changement social

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Social Media for Social Change

  1. 1. Social Media for Social Change Khalil Tarhouni 13-11-2013
  2. 2. What do you think the session will be about ?
  3. 3. What are the specificities of a community ? How do we recognize a community? Can we create a community? What does community mean to you ? If yes, How? If not, Why?
  4. 4. ‐Shared purpose: united by a common threads ‐Networked interactions: Activity among and throughout the network The DNA of Community ‐Hosts As Contributors: the is an active, engaged participant in it ‐Continuous and Evolving: flow ebb and
  5. 5. Collaboration Shared ideas, passions and experiences Relationship building Important concepts Room for divergent views Common language and knowledge, dialog Social structure emerges organically
  6. 6. Video time Try to take notes
  7. 7. Let’s discuss it !
  8. 8. Social Media
  9. 9. What is “Social Media” ?
  10. 10. If MySpace is a social media site, and Mag.nolia is a social media site, and Wikipedia is a social media site, then just what is social media? Is it social networking? Is it social bookmarking?
  11. 11. Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks Source:
  12. 12. >Facebook >Twitter What’s New ? >LinkedIn >Youtube >Instagram…
  13. 13. More detailed “About” section for personal and communities (Vs LinkedIn) Boost posts, promote pages easily What’s New ? >Facebook >Twitter >LinkedIn >Youtube >Instagram… Timed posts New Insights (Vs Google analytics) Toolbar and web search (vs Google) Facebook page app (for mobile)
  14. 14. Trending topics (TT) linked with the people you follow More apps for efficient use (tweetdeck) What’s New ? >Facebook >Twitter >LinkedIn >Youtube >Instagram… More apps for insights (Smull) Conversations first
  15. 15. Pictures on your profile (apart from the profile picture :p) Volunteer aspiration What’s New ? >Facebook >Twitter >LinkedIn >Youtube >Instagram… New Look for LinkedIn Groups New LinkedIn Company/NGO Page Analytics
  16. 16. Turning comments into conversations that matter to you New Charts in YouTube Analytics What’s New ? >Facebook >Twitter >LinkedIn >Youtube >Instagram… YouTube Subscribe Button for Websites More Tools to Build Channels
  17. 17. Infinite scroll on user profiles and other grid views. What’s New ? >Facebook >Twitter >LinkedIn >Youtube >Instagram… Filtered photos are now saved to a separate album called “Instagram” in the iOS camera roll. Foursquare button on location pages that opens the Foursquare application, or mobile website, with details about the venue. Videos (vs Vine)
  18. 18. >Foursquare >Flickr >Pinterest What about ? >Tumblr >Google+ >Blogger ???
  19. 19. Do you know you community? How do you use Social Media with you community ? Do you know what they need? Do you have any strategy ?
  20. 20. POST method People: target? Tools used? Comfortable? Objectives: listen, talk, raise awareness, increase trafic, improve reputation… Strategies: what do you want to accomplish? Ressources? Technology: choose Now you can
  21. 21. Your social media audience Lesson1: You can’t “create” a community Lesson2: Not everyone “uses” SM (creating vs sharing) Lesson3: SM takes time Lesson4: You need to “own” it Lesson5: Take time to search and listen Lesson6:Share, collaborate, converse, ENGAGE
  22. 22. If MySpace is a social media site, and Mag.nolia is a social media site, and Wikipedia is a social media site, then just what is social media? Is it social networking? Is it social bookmarking?
  23. 23. General tips: Make sure you have metrics and measure Relationships first Create a culture of ownership Do only what is possible to do well, It’s okay NOT to do it all
  24. 24. Social Media in the Arab World: Influencing Societal and Cultural Change? Arab Social Media Report_July2012

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