What is pitching?
History of pitching in business
Pitching as story telling
Art or Science (How vs. What)
3. Origin and Analogy
4. Why Pitch ?
5. “A person can have the greatest idea in the world. But if that
person can’t convince enough other people, it doesn’t matter.”
6. Pitching as Storytelling !!!
7. The Art of Storytelling
8. The Art of Storytelling
9. The Theme of Storytelling
10. Create the Story
11. Deliver the Experience
12. Refine & Rehearse
13. Every Story has a CORE Message
14. MacBook Air. The world’s thinnest notebook.
iPod. One thousand songs in your pocket.
Every Story has a CORE Message
15. The Villain & The Hero
16. Deliver the EXPERIENCE?
17. Act 2: Deliver the Experience
People will forget what you said,
People will forget what you did,
BUT people will never forget how you made them feel.
18. Act 2: Deliver the Experience
Simplicitythe ultimate sophistication
Simplicity is is the ultimate sophistication
Act 2: Deliver the Experience
The Power of Visuals
20. A Mediocre Approach
21. No words
Simple to remember
What’s the difference?
22. What to do with Numbers?
23. Act 2: Deliver the Experience
The Case for the IPOD
24. “ACE” the essence of communication
25. “A” is for Authority
26. “C” is for Confidence
27. “E” is for Energy
28. What’s the secret?
29. Practice, Practice, Practice, …
30. Provide Useful Information
31. Act 3: Refine and Rehearse
Entertain The Audience
32. Art or Science?
33. How you walk the room
34. Convey your enthusiasm
35. Show your skills
36. Science is in the format of the presentation
37. Components of the Art
38. 55% -90% of our message is communicated through
body language; 7-10% through words.
39. It’s not about WORDS
42. The Elevator Pitch ?!!!
43. The Pitch: Think like an Investor
Good Pitch vs. Bad Pitch
44. Hello, I am Stacy from XYZ
We are a website that allows you to watch your favorite movies and TV series on a paid
We are better than movie theatres and pirated DVDs because we are convenient, cheaper, and
You pay a subscription fee on a monthly basis, and then watch movies. You can also use the
website to connect with you friends and family using social media. You can also review, rate, and
suggest movies as well as talk to other members on our blog and through our chat forum.
Our team is made of myself Stacy Joe I have a Bachelor degree in telecom engineering from ABC
University, our CEO Jane Doe who has an MBA XYZ University Our CTO who has a degree in I.T.
from the GHI University, and our Marketing Manager who has a Bachelor marketing from ABC.
We are currently in County Q, and we hope to be the number one website for viewing movies in
Q and the region in the future. We know we have a big market out there and we will do
whatever it takes to capture it and grow it.
I would like to meet you at your earliest convenience to discuss more, here is my card.
Call me… Wink ;)
45. Hi, I'm Stacy Joe, the VP of business development at XYZ.com
We are an Online Portal that allows you to watch your favorite movies and TV series on a paid
subscription scheme. Essentially, we are the NETFLEX of the MENA region.
If you want to watch new movie releases you either go to the movies which are expensive, with
fixed time slots, and can be uncomfortable sometimes. Your other cheaper and more convenient
option is the pirated copies from TANGO DVD, but you save money at the expense of quality.
This is where we come in, for 10USD s a month; you can watch theater quality releases from the
comfort of your home, at your own convenient time. We have a fully dedicated team with
exceptional blend of skill sets and back grounds enabling us to deliver on our goals and set new
entertainment quality standards in the region.
We currently have 450,000 subscribers or 26% of the potential market in COUNTRY Q alone. The
potential for the region however is 29 MM viewers. We want to expand our offering to the
remaining viewers in the Q market and the rest of the region over the next 3 years.
Thank you for your time, we're very interested in talking to you about this exciting opportunity
and we'd like to schedule a meeting with you to expand upon this conversation and discuss it in
46. Elements of a good pitch
47. 1. Brief
48. 2. Attractive
49. 3. Well Organized
50. 4. Market Oriented…Not Product Oriented
51. 5. Proof of customer Acceptance
52. Science of the Pitch (The What?)
53. Think like an Investor !!!!!
54. A question of Perspective
55. Investors are pessimists… WHY?
56. The Pitch: Think like an Investor
It’s all about the flow
57. “S/he who fails to plan,
PLANS TO FAIL”,
Starting with the PLAN
58. •10 Slides
59. The Customer Pain
60. Your UNIQUE Solution (Pain Killer)
61. Demo / Video
62. Team Skills / Success Factors
63. The Opportunity (Target customers)?
64. Competitive landscape
Scope Service /Speed
Competitive landscape and your advantage
65. Barriers to entry and how sticky is your business?
66. Business Model (How do you make money?)
67. Quarter 1
Financials to date and Projections for the next 3
68. Funding Required
69. What will it be used for?
70. Current Status Review
(1) Completion of concept and product testing
(2) Completion of prototype
(3) First financing
(4) Completion of initial plant tests (pilot or beta test)
(5) Market testing
(6) Production start-up
(7) Bellwether sale (first substantial sale)
(8) First competitive action
(9) First redesign or redirection
(10) First significant price change
72. Risks & How You Will Manage Them
Technology and operations
Laws and regulations
Risks & Mitigation Plan
How to manage them