Promolinks profile

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Promolinks Egypt's 1st Digital Marketing Agency

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Promolinks profile

  1. 1. Promolinks International Table of ContentsContentsTable of Contents ........................................................................................................................................ 2Executive Summary ....................................................................................................................................... 4VISION ................................................................................................................................................................ 5Mission .............................................................................................................................................................. 5About Digital Advertising ....................................................................................................................... 5PromoLinks Services................................................................................................................................. 6Digital advertising Services.............................................................................................................. 6 1. Website design and development ................................................................................................... 7 2. Online Marketing .................................................................................................................................... 7 Search Engine Optimization ................................................................................................................ 7 Online Social Marketing: ...................................................................................................................... 8 Landing Page Optimization: ................................................................................................................ 8 Online Videos: .......................................................................................................................................... 9 Blogs: .......................................................................................................................................................... 9 Banner Advertising: ............................................................................................................................. 10 Newsletter Production and Distribution: ...................................................................................... 10 3. Multimedia development .................................................................................................................. 10 4. Digital Signage ..................................................................................................................................... 11 5. Mobile Advertising ............................................................................................................................... 11 6. Digital Sales solutions........................................................................................................................ 11 Really Sales™ ......................................................................................................................................... 11Case Studies ................................................................................................................................................... 12 Speranza Egypt Online Campaign: .................................................................................................... 12 Edara.com Online campaign: ............................................................................................................... 12 MCV Egypt:.................................................................................................................................................. 13 Daltex- Egypt.............................................................................................................................................. 13 www.cellsafebank.com ........................................................................................................................... 13 www.Rooyagroup.com ............................................................................................................................ 13 © 2008 Promolinks International http://www.promolinks.com Page 2
  2. 2. Promolinks InternationalCertificates....................................................................................................................................................... 14Press Releases ............................................................................................................................................... 15Clients................................................................................................................................................................ 16Portfolio............................................................................................................................................................. 17 Web Development ........................................................................................................................................ 17 Multimedia Documentary References ....................................................................................................... 20 © 2008 Promolinks International http://www.promolinks.com Page 3
  3. 3. Promolinks International Executive Summary PromoLinks International is Egypt’s 1st "Digital Advertising Agency". We understand and study our customers needs to create, develop and execute the full mix of our customers digital advertising campaigns, starting from developing customers web site, Online marketing and advertising campaigns, company multimedia presentation, Mobile, Indoor and Outdoor Digital Signage Networks, and any other electronic solutions that may exist in a way that exceeds our customers expectations. We believe that the world is changing in every aspect, and the major challenge is to bridge the digital divide. The Advertising business has already come to a major milestone; every aspect of advertising is going to evolve, from broadcasting to narrowcasting, from Static to Dynamic and from analog to digital. Information technology is leading the change. PromoLinks through its experience in mastering both Information Technology and Advertising is one of the leaders of the Advertising change in MENA region (Middle East North Africa) and expanding to worldwide market© 2008 Promolinks International http://www.promolinks.com Page 4
  4. 4. Promolinks International VISION “PromoLinks vision is to maintain a leading position in the Digital Advertising in MENA region” In order to achieve our goals, we rely heavily on our highly skilled technical expertise of management and staff in areas of Online Marketing, Web, Portal development, Multimedia development, as well as creative, talented marketers and advertising experts. We appreciate talents and work continuously in enhancing the quality of our employees through continuous training and knowledge upgrade. PromoLinks is also one of the few companies that invest heavily in R&D in order to adopt new technologies and anticipate new trends evolving in the International markets. Mission "Our mission is to produce and distribute high impact digital Advertisements that will achieve best return on investment for our clients’ by matching the targeted audience at the right moment". About Digital Advertising Today, digital advertising does not just refer to ―online advertising; but rather its definition has become far more inclusive and expansive. As all media are delivered via Internet, we will increasingly receive personalized AD information according to our interests, and habits. Whether through Internet websites, indoor screens in malls, hypermarkets, Airports and any gathering places, outdoor screens or even mobile phones, there will be a message customized to the viewer at the time and place he exists. This is what we call Digital Advertising. By Digital Advertising the adverts will achieve best efficiency for the advertising money by hitting the exact target at the right moment. PromoLinks is the answer for all adverts needs regarding Digital Advertising.© 2008 Promolinks International http://www.promolinks.com Page 5
  5. 5. Promolinks International PromoLinks Services Digital Advertising is a new wave of promotional technologies that is sweeping the globe for catchier and more targeted advertising. Using the whole range of personal and public digital tools such as the internet, indoor and outdoor screens, and multimedia shows, messages are being broadcasted and narrow casted in all the right places. In the workplace, in Airports, in retail outlets, and even on their mobile phones, customers are receiving more personalized view of the various products and services. Digital advertising Services 1. Website design and development 2. Online Marketing 3. Digital Signage 4. Multimedia Development 5. Mobile Advertising 6. Digital Sales Solutions© 2008 Promolinks International http://www.promolinks.com Page 6
  6. 6. Promolinks International 1. Website design and development The first step to your online presence Let them know who you are Based on our expertise in website design and development and Portal creation since 1995, and on our specialized Advertisement Creative experts, we are able to develop the most sophisticated portals that deliver the right message to your targeted segment. Some companies think of their web site as just a “must have” for their business appearance. They leave it to the technical people to decide whether to have a web site or not, and the look and feel and technology used. Now the market is maturing, your website is one of your most valuable cost efficient marketing tools. Your website helps positioning your brand identity in the minds of your prospects, helps increase your customer awareness of your products and services, and enhances and confirms your corporate identity. Smart companies use their web sites as a 2 way communication and marketing tool with their customers and prospects. The job of creating your web site should be handled with great care by an agency that has both the marketing and technical expertise in order to get you the best ROI on your web presence. We ensure that your website is Search Engine Friendly; it is about designing your website in such a way that it will appear higher in the search rankings. A website thats optimized for search engines can reap huge benefits on to your website and your business by achieving maximum visibility within major search engines like Google. 2. Online Marketing Online marketing drives targeted traffic to your website, engages your prospects, and grabs their mindshare. After having made your corporate web site, you need to get known and visited by your clients and prospects. The success of your online presence depends highly on the number of visitors to your site. Promolinks online marketing experts can ensure traffic on your web site using a lot of tools and techniques. Search Engine Optimization Let them find you. Search Engine Optimization (SEO) that cause high ranking for your site against relevant keywords to your business in search engines© 2008 Promolinks International http://www.promolinks.com Page 7
  7. 7. Promolinks International specially Google and Yahoo, back links with relevant sites, search engines posting, newsletters and a lot of other ways. As web site promotion specialists, In addition to search engine optimization, we can expose your business to millions of users while effectively branding your product or service through placement of banners in the most targeted and highly traffic websites and Portals, with the most cost effective packages on the internet, you dont have to worry about high advertising overhead. Online Social Marketing: Reach and engage your prospects in their hangout places and manage your reputation Online Social Marketing is the latest trend in Digital Marketing, using such sites as Facebook, LinkedIn, Twitter, and Youtube we can benefit your company and announce its services and products to your targeted audience without having to spend a fortune. Promolinks, through its skilled team, tools, and expertise can effectively manage your online social presence and make you stand high above your competition. Promolinks team can produce your content to be distributed on social media, moderate content that online visitors post on your pages, and interact to engage your visitors around the clock. Moreover, we produce reports that measure the effectiveness of our efforts. Online Social media marketing has the following benefits:  Low cost of engagement: as it only costs time to manage and moderate  Targeting: by choosing the right media to be present and the right content, we can effectively target your right audience necessary to flourish your business.  Increases the effectiveness of your online advertising: as it gives depth to your branding efforts  Drives traffic to your web site  Gives you feedback of your targeted and existing clients (real time PR)  Establishes 2 way communication with your prospects  Ensures you have good reputation in your market Landing Page Optimization: Use it when you need action© 2008 Promolinks International http://www.promolinks.com Page 8
  8. 8. Promolinks International Landing pages help taking a specific action from your visitors. Unlike your web site home page, a landing page targets a specific action from your visitor, as to let him purchase a product or service, subscribe to your online Newsletter or to do any desired action. A professionally designed and optimized landing page by Promolinks Professionals will produce a high conversion for your desired action, thus saving a lot of your advertising money spent to get that action. Online Videos: Now lets make a visual impact Video Intros: Deliver your visual message with ease A professionally produced video placed at your home page lets your site audience know exactly what you do in a matter of seconds, thus saving a lot of reading time. This makes your mission easy introducing your company and services to new clients. Moreover, it gives better impression to your visitors and sets your company image in a higher rank. Viral Videos: Let your visual message propagate One of the latest trends Promolinks uses in Online Marketing which competes much with Online Banner Advertising, is the Viral Videos. A Viral Video is a Video with your company announced in a way or another, but has an impact on the viewer that lets him share with his friends. Thus creating hype about your brand. Viral Videos resembles "word of mouth" as it gets propagated from a user to another using all kinds of online communication, an important one of them is social media. Blogs: Tell your stories, build a community of followers, and let them communicate and interact with you A Blog is a set of articles arranged in a site or a part of a web site such that it motivates visitors to comment and get engaged. Blogs set you as an authority in your business if you publish news, trends and useful information. One of the other benefits of Blogs that it gets your site ranked high in Search Engines Promolinks can build and maintain your blog, thus saving you from having to worry about updating content.© 2008 Promolinks International http://www.promolinks.com Page 9
  9. 9. Promolinks International Banner Advertising: Brand your company and get traffic to your site Our online media specialists research your business needs, and advise a media plan that contains a mix of Banner AD placements in relevant sites that achieve the maximum performance of your advertising money. Moreover, we carefully arrange your media plan in order to achieve the whole online marketing plan and ensure its effectiveness. Newsletter Production and Distribution: Send your message to their screens Direct mailing to your customers and prospects keeps you present in their minds. Let Promolinks experts design your Newsletter, write the needed content and distribute it safely to thousands of opt-in subscribers. 3. Multimedia development Impress your clients and prospects Multimedia advertising is the art of delivering the message using more than one media like: text, graphics, animated graphics, video, sound and music. The human brain reacts and remembers graphics better than text, and that’s how the Multimedia graphics design and creation is becoming very important in the field of Advertising. Multimedia advertising involves 2D and 3D graphics creation, design and animation to fit the following purposes:  Corporate presentations  Digitally animated TV Ads  Motion Ads for outdoor and digital signage  Web advertising  Virtual Architecture for the Real Estate sector Promolinks with its team of highly skilled of creative developers can deliver your multimedia message in the most efficient way and deliver an experience not easy to forget.© 2008 Promolinks International http://www.promolinks.com Page 10
  10. 10. Promolinks International 4. Digital Signage Location based advertising. Reach them in the right place at the right moment Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be controlled electronically using a computer or other device, allowing individuals or groups to remotely change and control their content (usually via the Internet). Digital signage offers superior return on investment compared to traditional printed signs. Promolinks offers consultations for clients like mall owners or recreation areas, who want to maximize the gain they can get through advertising money. Promolinks also can create stunning multimedia ads that run and suit these networks . 5. Mobile Advertising Do you know that mobile users are more than PC users? Now mobiles are with nearly everybody on the planet (except infants). By targeting mobile users you can reach the masses. Now with technology advancements, you can precisely target your prospects based on more criteria than before as location, and spending habits. Your message will not be only text, it can also be multimedia and graphics. 6. Digital Sales solutions Visual selling with Ease Really Sales™ Really sales is an advanced software program which provides the ease of selling for Real Estate projects. It uses Internet technology; therefore you can make reservations from several branches or agents of different places of the world at the same time and without a repetition of the reservation, and more other characteristics© 2008 Promolinks International http://www.promolinks.com Page 11
  11. 11. Promolinks International Case Studies Speranza Egypt Online Campaign: Aboul Fotouh Group has introduced to the Egyptian market more than 200,000 cars manufactured locally in Aboul Fotouh factory in 6th Of October City. Speranza brand was launched in Aug. 2006 under the slogan of "Beyond Driving". Aboul Fotouh Group introduced Speranza to the Egyptian market with different models as a solution to a wide array of its customers in the Egyptian market. In the era of digital marketing, Aboulfotouh company has realized that they have to partner with a strong digital marketing agency to carry all their activities online. Thus the choice was Promolinks. Promolinks is currently running the Speranza online marketing campaign that includes website development and updates, managing the company social networks activity as the Speranza Facebook fan Page, Twitter account, Newsletters design and distribution, Speranza Egypt Youtube channel and the rest of PR activities that include Monitoring and reporting. Edara.com Online campaign: Edara.com is the leader in producing Arabic Business Book Summaries in the Middle East. They started 1992 translating and summarizing best selling business books from all over the world. Edara.com has different types of subscriptions in different products. Along time, Edara has acquired a subscriber base of thousands of Arab managers from all over the Arab world. Subscribers subscribe by direct selling through Edaras agents, and receive their summaries by courier. Now, in the digital world, Edara.com realized the need to fully utilize the Internet in order to distribute and sell their subscriptions, thus contracted Promolinks to advise and implement an online marketing plan that will encourage new subscribers to electronically sibscribe from the website, and also to convert current subscribers to electronic subscribers who renew and read the summaries online. Just after 6 months from launch all targets were achieved and we had a growing number of subscribers with high monthly acceleration. The online campaign included management of social accounts on Facebook, Twitter, Youtube, as well as Landing page optimization, Search Engine Optimization and Newsletter Management and distribution.© 2008 Promolinks International http://www.promolinks.com Page 12
  12. 12. Promolinks International Rooya Group - Egypt Promolinks implemented a digital sales solution called "Really Sales" for Rooya Group through which Rooya can sell its units from the main design of the project. Really Sales is attached to an internet network, so the unit is sold and at the same time all the branches directly knows it’s sold out. MCV Egypt: It is a website for the first Mercedes car agent in Egypt which has 10 branches all over the world. The company trusted Promolinks to develop a website that reflects the company’s growth and activities worldwide. MCV Website has won the Gold award in the Egypts web award competition. Daltex- Egypt Promolinks executed 5 multimedia advertisements for "Daltex" one of the largest food exporters in Egypt, each multimedia Ad was about one of "Daltex" products like Potatoes, Citrus, Pepper, Grapes and the last one was about a group of "Daltex" other products. These multimedia Ads are considered one of "Daltex" Marketing tools; as it displayed them in the "Fruit Logistica" exhibition in Berlin and other exhibitions worldwide in "Daltex" Marketing tour. Damietta Port - Egypt PromoLinks International was able to integrate the system of navigation and scheduling which is ORACLE with Scala. Also we implemented our program that allows Scala read Arabic font easily from any files or databases. www.cellsafebank.com It is a website for the first Cord blood stem cells bank in Egypt. Stem Cells have already been used to treat nearly 70 diseases like heart disease, renal failure, osteoporosis and spinal cord injuries. In addition to the website creation Promolinks handled its Online Marketing to be highly ranked on the top search engines like Google. www.Rooyagroup.com Rooya Group is a famous real estate company with outsized investments. Promolinks was trusted to create a website that reflects the company’s large activities. The site was created using latest multimedia technologies and 3D landscaping architectural visualization. Rooya website has won the Bronze award in the Egypts web award competition.© 2008 Promolinks International http://www.promolinks.com Page 13
  13. 13. Promolinks International Certificates© 2008 Promolinks International http://www.promolinks.com Page 14
  14. 14. Promolinks International Press Releases© 2008 Promolinks International http://www.promolinks.com Page 15
  15. 15. Promolinks International Clients© 2008 Promolinks International http://www.promolinks.com Page 16
  16. 16. Promolinks International Portfolio Web Development© 2008 Promolinks International http://www.promolinks.com Page 17
  17. 17. Promolinks International© 2008 Promolinks International http://www.promolinks.com Page 18
  18. 18. Promolinks International© 2008 Promolinks International http://www.promolinks.com Page 19
  19. 19. Promolinks International Multimedia Documentary References© 2008 Promolinks International http://www.promolinks.com Page 20
  20. 20. Promolinks International© 2008 Promolinks International http://www.promolinks.com Page 21
  21. 21. Promolinks International© 2008 Promolinks International http://www.promolinks.com Page 22

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