Case study 16

2. Here Zagat publishes restaurant guide with help of
customers reviews. They initially published books and
became the bestseller but when they emerged on web;
interested customers got easier access to it but Zagat
urged visitor spend few bucks for it.
When they were publishing books they had more
competitors. Yelp emerged on the market online. Yelp the
free service provider is substituted for Zagat in online
world.
In case of collecting visitors and review making
customers, Zagat laged to some extend on optimizing the
online portal.
Regarding value chain analysis, the review for Zagat is
some hundred peoples but Yelp has been able to collect
data from thousands of customers.
Zagat lagged on search engine because search bots
cannot crawl inside paywall

3. Zagat e-commerce model is membership type where only
authorized customers can make review. This model
limited the range of customers eligible for making review.
Yelp used wiki type model where anyone can make
entries and modifications, Yelp personnel performs
required moderations
Zagat provided high end customers whose reviews are
suitable for including on hard copy books. The entries on
Zagat are genuine and quality one but it had less
accessibility for quick access. Zagat's articles were
included on books and sold, thecontent published online
can be seen after payment only. The content provided are
more professionally researched
Yelp site is Wiki inspired where anyone can make review
and edit. It have

4. Zagat content are professionally prepared and
genuine. They are better suited for Web and mobile
digital platform because
Content are organized on cities hub and enlists top
restaurants of certain type
Few precisely describing content are streamlined
on web
Professionally created content are more quality and
weighty than random reviewer’s jumbles
Initially few details are displayed to briefly describe
the restaurant, if user wish spend time then
scrolling will provide more details.

5. Yes, I think the decision of Zagat to keep their content
inside paywall is mistake that caused Zagat possibly
sweeping out of online market. People surfing web have
number of alternatives when they search for some
contents. If some sites keeps the content inside paywall
customers are distracted and they search for some free
ones.
People when surf the web the main portable they go is
Google. Google cannot list items inside of paywall so,
reviews and contents of Zagat is beyond scope of Google
bots. Moreover Zagat is not the
creator of content it lists reviews voluntarily provided by
customers then Zagat's attempts to make money vain is
logically infeasible

6. Zagat's acquisition will two fold benefits, on Zagat and
Google both side.
Zagat had user generated content that best matched
requirement of Google Places. Zagat content were not
accessible for Google search but acquisition facilitated
the access.
Zagat's review collection books kept generating reviews
from book selling too, it will be profitable for Google too.
Reviews from customers are then very useful for Google
entrance on reviews collection maket about different
place and institutions.
We can conclude the acquisition is win/win situation that
uplifted Google's internet market dominance and saved
Zagat future sinking in lack of visitors