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SNS - Open platform
 

SNS - Open platform

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SNS - Open platform SNS - Open platform Presentation Transcript

  • Social Network – The Open Platform
    VươngQuangKhải
    VP of Web Business, VNG Corporation
  • SNS
  • What is Social Network
    A social networking service is an online service that focuses on building and reflecting of social relations among people, e.g., who share interests and/or activities
    Basic services
    Profile
    Friend list
    Wall, Status, Photo, Blog
    Strictly Confidential – Do Not Distribute
    3
  • History of social networks
    Strictly Confidential – Do Not Distribute
    4
    Source: Google Ad Planner 7/2011
  • Social networks in Vietnam
    Strictly Confidential – Do Not Distribute
    5
    Source: Google Ad Planner 4/2011
  • Open Platform
  • Open Platform
    Everything is better with social elements
    Cheap way to reach millions of users
    And millions of their friends
    And additional exposure daily
    Win-win situation
    Product get more audience
    Campaign get more fan
    SNS get more content
    Strictly Confidential – Do Not Distribute
    7
  • Inner Platform
    Free or cheap marketing channel
    Social App / Fanpage
    Components
    Like
    Feeds
    Notification
    Menu bookmark
    Strictly Confidential – Do Not Distribute
    8
  • Outer Platform
    External websites to embed social plugins (widgets)
    Components
    Profile (required)
    Payment (required)
    Interaction: Like, Comment, Share
    Communication: Presence, Chat
    Advertisement
    Strictly Confidential – Do Not Distribute
    9
  • Why open platform?
    It’s hard to have a great idea that people love
    It’s even harder to aggregate millions of users, and give them easy channel to pay
    Open Platform is disruptive force that flatten the playground
    Garagames vs. Trochoiviet
    Megastar fanpage vs. Megastar website
    Strictly Confidential – Do Not Distribute
    10
  • Why local partners?
    Strictly Confidential – Do Not Distribute
    11
  • Why local partners?
    User bases
    Zing and Go both have > 10 millions users
    Facebook: 2M, Twitter, G+: <100K
    Payment channel
    Only can provide by domestic players
    Zing and Go have country-wide distribution channels
    Local operation
    Dedicated support personnel
    Reliable, high speed Internet connection
    Infrastructure on demand
    Strictly Confidential – Do Not Distribute
    12
  • Zing Open Platform for CPs
  • Why Zing?
    Strictly Confidential – Do Not Distribute
    14
  • Zing Open Platform
    Strictly Confidential – Do Not Distribute
    15
    Social Apps
    MobiApps
    External Websites
    Zing
    Me
    Zing Connect
    Zing PlatformProfile / Payment / Communication / Ad
    Zing Component ServicesHPC / DB / Cache
    Zing InfrastructureVirtualization / CDN / Server / Bandwidth
  • Appstore
    Strictly Confidential – Do Not Distribute
    16
  • Business Model
    Zing Me provides
    User base (Zing ID)
    Payment channel (Zing Xu)
    Components and Infrastructure services (if needed)
    CPs provide
    Content
    Marketing
    Revenue model
    Exclusive in Vietnam: 70/30
    Non exclusive: 50/50
    Strictly Confidential – Do Not Distribute
    17
  • Q&A
    http://me.zing.vn/khai