Social Network – The Open Platform<br />VươngQuangKhải<br />VP of Web Business, VNG Corporation<br />
SNS<br />
What is Social Network<br />A social networking service is an online service that focuses on building and reflecting of so...
History of social networks<br />Strictly Confidential – Do Not Distribute<br />4<br />Source: Google Ad Planner 7/2011<br />
Social networks in Vietnam<br />Strictly Confidential – Do Not Distribute<br />5<br />Source: Google Ad Planner 4/2011<br />
Open Platform<br />
Open Platform<br />Everything is better with social elements<br />Cheap way to reach millions of users<br />And millions o...
Inner Platform<br />Free or cheap marketing channel<br />Social App / Fanpage<br />Components<br />Like<br />Feeds<br />No...
Outer Platform<br />External websites to embed social plugins (widgets)<br />Components<br />Profile (required)<br />Payme...
Why open platform?<br />It’s hard to have a great idea that people love<br />It’s even harder to aggregate millions of use...
Why local partners?<br />Strictly Confidential – Do Not Distribute<br />11<br />
Why local partners?<br />User bases<br />Zing and Go both have > 10 millions users<br />Facebook: 2M, Twitter, G+: <100K<b...
Zing Open Platform for CPs<br />
Why Zing?<br />Strictly Confidential – Do Not Distribute<br />14<br />
Zing Open Platform<br />Strictly Confidential – Do Not Distribute<br />15<br />Social Apps<br />MobiApps<br />External Web...
Appstore<br />Strictly Confidential – Do Not Distribute<br />16<br />
Business Model<br />Zing Me provides<br />User base (Zing ID)<br />Payment channel (Zing Xu)<br />Components and Infrastru...
Q&A<br />http://me.zing.vn/khai<br />
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SNS - Open platform

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  • SNS - Open platform

    1. 1. Social Network – The Open Platform<br />VươngQuangKhải<br />VP of Web Business, VNG Corporation<br />
    2. 2. SNS<br />
    3. 3. What is Social Network<br />A social networking service is an online service that focuses on building and reflecting of social relations among people, e.g., who share interests and/or activities<br />Basic services<br />Profile<br />Friend list<br />Wall, Status, Photo, Blog<br />Strictly Confidential – Do Not Distribute<br />3<br />
    4. 4. History of social networks<br />Strictly Confidential – Do Not Distribute<br />4<br />Source: Google Ad Planner 7/2011<br />
    5. 5. Social networks in Vietnam<br />Strictly Confidential – Do Not Distribute<br />5<br />Source: Google Ad Planner 4/2011<br />
    6. 6. Open Platform<br />
    7. 7. Open Platform<br />Everything is better with social elements<br />Cheap way to reach millions of users<br />And millions of their friends<br />And additional exposure daily<br />Win-win situation<br />Product get more audience<br />Campaign get more fan<br />SNS get more content<br />Strictly Confidential – Do Not Distribute<br />7<br />
    8. 8. Inner Platform<br />Free or cheap marketing channel<br />Social App / Fanpage<br />Components<br />Like<br />Feeds<br />Notification<br />Menu bookmark<br />Strictly Confidential – Do Not Distribute<br />8<br />
    9. 9. Outer Platform<br />External websites to embed social plugins (widgets)<br />Components<br />Profile (required)<br />Payment (required)<br />Interaction: Like, Comment, Share<br />Communication: Presence, Chat<br />Advertisement<br />Strictly Confidential – Do Not Distribute<br />9<br />
    10. 10. Why open platform?<br />It’s hard to have a great idea that people love<br />It’s even harder to aggregate millions of users, and give them easy channel to pay<br />Open Platform is disruptive force that flatten the playground<br />Garagames vs. Trochoiviet<br />Megastar fanpage vs. Megastar website<br />Strictly Confidential – Do Not Distribute<br />10<br />
    11. 11. Why local partners?<br />Strictly Confidential – Do Not Distribute<br />11<br />
    12. 12. Why local partners?<br />User bases<br />Zing and Go both have > 10 millions users<br />Facebook: 2M, Twitter, G+: <100K<br />Payment channel<br />Only can provide by domestic players<br />Zing and Go have country-wide distribution channels<br />Local operation<br />Dedicated support personnel<br />Reliable, high speed Internet connection<br />Infrastructure on demand<br />Strictly Confidential – Do Not Distribute<br />12<br />
    13. 13. Zing Open Platform for CPs<br />
    14. 14. Why Zing?<br />Strictly Confidential – Do Not Distribute<br />14<br />
    15. 15. Zing Open Platform<br />Strictly Confidential – Do Not Distribute<br />15<br />Social Apps<br />MobiApps<br />External Websites<br />Zing<br />Me<br />Zing Connect<br />Zing PlatformProfile / Payment / Communication / Ad<br />Zing Component ServicesHPC / DB / Cache<br />Zing InfrastructureVirtualization / CDN / Server / Bandwidth<br />
    16. 16. Appstore<br />Strictly Confidential – Do Not Distribute<br />16<br />
    17. 17. Business Model<br />Zing Me provides<br />User base (Zing ID)<br />Payment channel (Zing Xu)<br />Components and Infrastructure services (if needed)<br />CPs provide<br />Content<br />Marketing<br />Revenue model<br />Exclusive in Vietnam: 70/30<br />Non exclusive: 50/50<br />Strictly Confidential – Do Not Distribute<br />17<br />
    18. 18. Q&A<br />http://me.zing.vn/khai<br />

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