Verizon Ppt International Marketing


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Verizon Ppt International Marketing

  1. 1. Verizon Communication<br />International Marketing<br />BU 611<br />Presented By Hani Khafajy<br />April 23, 2009<br />
  2. 2. Communication Industry Overview<br />The telecommunications is the world&apos;s biggest machine.<br />The world telecommunications market is expected to rise at an 11 percent compound annual growth rate at the end of year 2010.<br />The total revenue earned from this industry is 3 percent of the gross world products . <br />
  3. 3. Industry Overview continue <br />the countries with the fastest-growing online populations in the world today are Brazil, Russia, India and China. <br />In few years more than 40% of the Internet users in the world will reside in Asia. <br />
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  5. 5. Mobile subscriber growth in top 3 markets<br />
  6. 6. Top 3 nations: Wireless Data Service Revenues<br />
  7. 7. U.S industry Overview<br />In the US, about 11,000 companies provide telecommunication services.<br />U.S. telecommunications market generated approximately $568 billion in revenues.<br />Businesses in the wireless industry invested $24 billion in 2007 in infrastructure.<br /> employ 3.5 million Americans. <br />The industry is highly concentrated<br />
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  9. 9. Formed in June 2000 with the merger of Bell Atlantic Corp. and GTE Corp.<br />GTE was one of the largest telecom companies as it is serving 35 mill. Telephones in US, Canada, Latin America<br />GTE also serves 6.7 mill. Wireless customers<br />Verizon History<br />
  10. 10. Bell Atlantic served 43 million Mobile customers.<br />Bell Atlantic also provided directory assistance.<br />Merger was valued at over 52 million.<br />Merger created a company that could and would pioneer “bundling” services<br />History Continue<br />
  11. 11. Three network-based businesses: Verizon Wireless, Verizon Telecom, Verizon Business <br />Headquarters in New York City; Operations Center in Basking Ridge, N.J. <br />238,000 employees <br />$22 billion provided in annual compensation and benefits (2006)<br />Verizon Overview<br />
  12. 12. 44.2 million U.S. wireline access lines <br />Most reliable wireless network serving 60.7 million customers <br />More than 100 million people touch Verizon networks daily<br />Verizon Overview continue<br />
  13. 13. International Strategy<br />Vodafone owns 45% of Verizon Wireless.<br /> Verizon Communications owns 23.14% of Vodafone Italy.<br />Verizon also had a presence in the Dominican Republic and Puerto Rico(sold off in 2006).<br />Verizon had a share of a Venezuelan company called Cantv(Venezuelan President Hugo Chavez nationalized this company)<br />
  14. 14. Strengths<br />1. Strategic Planning<br />2. Market Positioning<br />3. Operating Performance<br />4. Financial Position<br />Opportunities<br />1. International Market<br />2. Verizon Business <br />3. Increased demand for wireless services <br />Weaknesses<br />1. Weak international business <br />2. Domestic Telecom’s Net Sales dropped<br />Threats<br />1. Regulatory pressures <br />2. Competitive pressures <br />SOWT Analysis<br />
  15. 15. Profitability Ratio <br />
  16. 16. Growth Rates <br />
  17. 17. Financial Strength <br />
  18. 18. Management Effectiveness <br />
  19. 19. Financial Analysis<br /><br />
  20. 20. Verizon’s Marketing Analysis<br />Services: Verizon offers services in wireline, wireless and Internet communications services; information services, and HDTV satellite television options through Direct TV. Verizon is also the largest provider of voice communications in the United States.<br />
  21. 21. Marketing Analysis Continue<br />Pricing: Verizon’s leading position in the telecommunications market allows it to have services offered at various price points. <br />Promotion: Verizon promotes its services through their television advertisements, corporate sales team, retail locations, website, customer service call centers, mass mailing, and many other forms.<br /><br />Place: North America, Latin America, Europe, Asia<br />
  22. 22. Verizon competitors are primarily in the Fixed-line Voice Services Providers industry. Verizon also competes in the Data Services, Wireless Communications Services, and Information Technology Services sectors.<br />Verizon competitors include AT&T, Qwest and Sprint Nextel.<br />Verizon Competitors<br />
  24. 24. Top Carriers by Wireless Data Revenues<br />