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Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
Verizon Ppt International Marketing
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Verizon Ppt International Marketing

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This a presentation about verizon compainy in the international marketing>

This a presentation about verizon compainy in the international marketing>

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  • 1. Verizon Communication
    International Marketing
    BU 611
    Presented By Hani Khafajy
    April 23, 2009
  • 2. Communication Industry Overview
    The telecommunications is the world's biggest machine.
    The world telecommunications market is expected to rise at an 11 percent compound annual growth rate at the end of year 2010.
    The total revenue earned from this industry is 3 percent of the gross world products .
  • 3. Industry Overview continue
    the countries with the fastest-growing online populations in the world today are Brazil, Russia, India and China.
    In few years more than 40% of the Internet users in the world will reside in Asia.
  • 4.
  • 5. Mobile subscriber growth in top 3 markets
  • 6. Top 3 nations: Wireless Data Service Revenues
  • 7. U.S industry Overview
    In the US, about 11,000 companies provide telecommunication services.
    U.S. telecommunications market generated approximately $568 billion in revenues.
    Businesses in the wireless industry invested $24 billion in 2007 in infrastructure.
    employ 3.5 million Americans.
    The industry is highly concentrated
  • 8.
  • 9. Formed in June 2000 with the merger of Bell Atlantic Corp. and GTE Corp.
    GTE was one of the largest telecom companies as it is serving 35 mill. Telephones in US, Canada, Latin America
    GTE also serves 6.7 mill. Wireless customers
    Verizon History
  • 10. Bell Atlantic served 43 million Mobile customers.
    Bell Atlantic also provided directory assistance.
    Merger was valued at over 52 million.
    Merger created a company that could and would pioneer “bundling” services
    History Continue
  • 11. Three network-based businesses: Verizon Wireless, Verizon Telecom, Verizon Business
    Headquarters in New York City; Operations Center in Basking Ridge, N.J.
    238,000 employees
    $22 billion provided in annual compensation and benefits (2006)
    Verizon Overview
  • 12. 44.2 million U.S. wireline access lines
    Most reliable wireless network serving 60.7 million customers
    More than 100 million people touch Verizon networks daily
    Verizon Overview continue
  • 13. International Strategy
    Vodafone owns 45% of Verizon Wireless.
    Verizon Communications owns 23.14% of Vodafone Italy.
    Verizon also had a presence in the Dominican Republic and Puerto Rico(sold off in 2006).
    Verizon had a share of a Venezuelan company called Cantv(Venezuelan President Hugo Chavez nationalized this company)
  • 14. Strengths
    1. Strategic Planning
    2. Market Positioning
    3. Operating Performance
    4. Financial Position
    Opportunities
    1. International Market
    2. Verizon Business
    3. Increased demand for wireless services
    Weaknesses
    1. Weak international business
    2. Domestic Telecom’s Net Sales dropped
    Threats
    1. Regulatory pressures
    2. Competitive pressures
    SOWT Analysis
  • 15. Profitability Ratio
  • 16. Growth Rates
  • 17. Financial Strength
  • 18. Management Effectiveness
  • 19. Financial Analysis
    http://www.google.com/finance?q=NYSE%3AVZ
  • 20. Verizon’s Marketing Analysis
    Services: Verizon offers services in wireline, wireless and Internet communications services; information services, and HDTV satellite television options through Direct TV. Verizon is also the largest provider of voice communications in the United States.
  • 21. Marketing Analysis Continue
    Pricing: Verizon’s leading position in the telecommunications market allows it to have services offered at various price points.
    Promotion: Verizon promotes its services through their television advertisements, corporate sales team, retail locations, website, customer service call centers, mass mailing, and many other forms.
    http://www.youtube.com/watch?v=cjRNPXmiJNk&feature=related
    Place: North America, Latin America, Europe, Asia
  • 22. Verizon competitors are primarily in the Fixed-line Voice Services Providers industry. Verizon also competes in the Data Services, Wireless Communications Services, and Information Technology Services sectors.
    Verizon competitors include AT&T, Qwest and Sprint Nextel.
    Verizon Competitors
  • 23. DIRECT COMPETITOR COMPARISON
  • 24. Top Carriers by Wireless Data Revenues

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