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OpenMIC March-2012.making money on mobile
 

OpenMIC March-2012.making money on mobile

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OpenMIC March-2012.making money on mobile OpenMIC March-2012.making money on mobile Presentation Transcript

  • Mobile Apps and Payment @kgutteridge
  • Models? Point of download - “App store” model Subscription for service - “Spotify” In app payments - “Eliminate, Ecards” Tokenized payment- “Online poker, Oyster” Support existing business Offers and surveys @kgutteridge
  • Point of download (via app store)+ Third party handles billing, little or no integration+ Variable revenue share, harmonising ~70/30- Hard to track all conversions- App is one thing on the warehouse shelves- Scope for pricing differentiation is often limited @kgutteridge
  • Subscription+ Recurring revenues- Cancellation- Regulatory considerations- If using operator billing options, this could feel like abait and switch, due to past activities with Ringtones @kgutteridge
  • In App+ Recurring revenues+ Repeated micro payments- Potentially breaking user flow of using app- Again Limited pricing points @kgutteridge
  • Tokenized+ Solves handset/platform implementation issues+ Most likely ~90-95%+ revenue share- Forces sign up for an account- How to get users to “top up” account- Choosing token points that are suitable for service- Distribution might force other methods to be used inconjunction @kgutteridge
  • Numbers Top free app is roughly 50-100k downloads a day Cost of acquiring users  Free $0.1 - 1.50  Paid $1-3 Appsize limits 50mb on iOS cellular + Android @kgutteridge
  • iTunes Affiliate Scheme iTunes http://www.apple.com/itunes/affiliates/ run by http://www.linkshare.com/ Once accepted you earn 5% of anything the user purchases in the next 72 hours @kgutteridge
  • Metrics http://www.appannie.com/ - aggregates stores data, reviews ratings http://www.flurry.com/ in app statistics @kgutteridge
  • Localisation At least localise the App store descriptions, bi lingual people might be searching in their native language http://www.tethras.com/ $0.10 word + http://crowdin.net/ 300 words $9 per month @kgutteridge
  • In app advertising https://www.adwhirl.com/ - Self ad mediation + house ads http://inner-active.com/ Ad mediation, one line SDK, also works for Qt, Corona and Marmalade http://www.burstly.com/ - Ad mediation + house ads @kgutteridge
  • Incentivized Downloads https://www.tapjoy.com/ http://www.flurry.com/product/appcircle/index.html @kgutteridge
  • Game networks Apple Game Center - iOS only http://openfeint.com/ - iOS + Android http://papayamobile.com/ - Social gaming network + Chinese assistance @kgutteridge
  • Discovery http://appsfire.com/ web + on device http://www.appbrain.com/ Android market search http://www.zwapp.com/ social recommendation http://www.apptitu.de/ social recommendation http://chomp.com/ app search @kgutteridge
  • Free app a day sites http://game.giveawayoftheday.com/ http://freeappaday.com/n/mi.php (faad) http://www.greatappaday.com/ Open feint free game of the day @kgutteridge
  • Cross promotion Think Zynga + webrings http://www.allify.com @kgutteridge
  • Other tricks Price shifting Top grossing Ask + incentivise users to rate to combat negative bias Mine Facebook “likes” Don’t forget email lists @kgutteridge
  • Q+A kieran.gutteridge@intohand.com @kgutteridge @kgutteridge