App Stores Global Opportunities

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A look from the developer and users perspective of three mobile app stores

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App Stores Global Opportunities

  1. 1. App Stores - Global Opportunities? Kieran Gutteridge - CTO Bristol July 2009
  2. 2. Agenda • What are app stores? • User perspective • Developer perspective • Consequences
  3. 3. Smartphone Sales http://www.gartner.com/it/page.jsp?id=985912
  4. 4. What is an app store? • Device specific retail presence • Allows consumption of digital goods on a device • Facilitates a considered decision, download and possible purchase • Allows a content provider access to a extent of market for a given device
  5. 5. Woolworths Pick n Mix, Gifts, Games, “one size fits all” Reasonable method to transact Vanilla product offering, not consistent with an increasingly sophisticated digital, mobile marketplace
  6. 6. Why the need? • Carriers decks have existed since application SDKs • User need: extension to capability and utility of their device • OEM need: diminishing B.O.M., margin and returns on hardware - movement to software in the value chain • Operator need: extend beyond basic, commoditised telephony services and seek new revenue streams • Developer opportunity: participate in the evolving ecosystem of application development
  7. 7. Popular app stores • Apple App Store (July 2008) • Android Market (Aug 2008) • Nokia OVI (May 2009) • There are others • Blackberry app world • Skymarket • App Catalog
  8. 8. But I want it now! WIFI However OVI Android Apple Cellular Data Carrier Phone Computer Where ever
  9. 9. User Perspective Apple easy Android transaction OVI Ease of hard Carrier local global Extent of geo coverage
  10. 10. Dev Perspective Android easy Accessibility Apple of store OVI hard Carrier local global Extent of geo coverage
  11. 11. Dev/User Perspective Android easy Apple OVI hard Carrier local global
  12. 12. Let's solve problems that interest our users! • Payment is not interesting for a creative company or the user, territorially restricted models force a large % of project resource to be expended to achieve scale and distribution • Unified payment allows super distribution, with a much smaller team • Software should be able to scale territories easily, games are the obvious example • More interesting problems for a developer; such as scaling, porting to other platforms, language variety, customization; time and effort can be spent marketing to users rather than dealing with middlemen
  13. 13. Discoverability • What if you want to launch on multiple handsets? • Multiple points to market in trying to establish a brand presence • Education of users for different retail stores
  14. 14. Discoverability http://www.shazam.com/music/web/pages/getshazam.html
  15. 15. Questions? • kieran.gutteridge@intohand.com • @kgutteridge

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