1. Design So Cool
It Will Make
Your Eyes BleedKarl Grubaugh
Adviser, Granite Bay Gazette
With credit to Joseph Mullen,
former Gazette co-editor-in-chief
2. Key Points!
1.Go BIG!(The concept is DOMINANCE)
3. When you have a terrific photo,
Don’t waste it.
But be thoughtful about how to use
it. The designer used the dark
feathers as a perfect place to run
reverse text without having to add
some kind of cheesy shadow box
to make the text visible.
4. BEFORE AFTER
5. I like the
7. Key Points!
2. Text as Art
9. Nice use of
color on first
make it an
photo for use
on the font.)
Nice use of
10. Great faces
on first one:
11. Great infographic
on the left -- cool
judicious use of
AND WRITER AND
12. Key Points!
3. Dance with the
one who brung ya.
(Take advantage of what you’ve got to work with.)
13. Emphasis is put on photo, tons of
white space but it WORKS.
Huge typeface makes it more
interesting – simple but bold
14. Key Points!
4. Use COLOR well!
15. BEFORE AFTER
quality of the
after page –
the first one.
in first head
16. Cool head
17. REALLY cool
first one. You
can cover up
your flag –
one as well.
18. You can design two facing pages as a double truck!
19. Nice cutout, defies modular design but
Also, notice they toned down the teasers
and photos on other stories to draw
attention to main package
Don’t use color
just for the sake
of color. First
one is much
color. Too many
colors looks …
20. Key Points!
5. Use Lots of
Points of Entry
(And you need to play with Illustrator to help create
illustrations and infographics!)
21. Complex, but works. Informative.
22. Terrific use of color – but label it as a photo illustration!
Nice macro shots, repetition can
be very effective;, color
sampling/matching gives the
package on the left some visual
24. Text can be a graphic: be creative!
25. Key Points!
(Take the time to make them great!)
26. Tie your headlines into your photos – a little irony is great for capturing attention
27. There is a
of fonts on
page, and the
makes a cool
the top and a
with the S
28. The first one illustrates a nice use of a single color.
The second one is just awesome with the infographics.
29. First one is a
creative way to
uses a powerful
pops of color
that make it
30. First one is creative solution to typical Christmas gift
package. Nice illustration that chunks the story well.
The second one is a great use of infographic,
differentiating Porsche cars from others by color pops.
Color is cohesive and infographic is simple to follow.
31. Terrific crops on photos; the crops frame stories well.
32. Great tabloid front, very powerful and representative photo. B+W package on second one
is effective for the tone of the story, and cutout is dominant without hogging ALL the space
33. Tone on left is somber; effectively builds on the photo. Prayers listed down the side is a nice
touch. Second one has creative headline treatment by playing with size, leading.
34. INSPIRATION INTERPRETATION
Joseph took a page design he saw online and reinterpreted/applied it to the Gazette
using his Illustrator techniques and the text of the story as the walls. STEAL IDEAS!!!!!
35. First package is serious to match story, toned
down, but effective. Use sparingly.
Clever and very nice illustration on second one,
colorful. Again, matches mood of story with design
36. When used sparingly and professionally,
type as a graphic can be very effective and
impactful. The simple black and white
ironically mirror the subject matter of the
story. Again, RUN IT BIG for more impact!
37. Effective illustrations are relatively simple, but impactful. Again, colors are cohesive.
38. Nice illustration, with excellent use of
Again, nice somber photo, B+W is
appropriate to story
39. Creative content and stories create impact
and interest. CONTENT MATTERS
Nice graphic for the story, very
understandable and clear.
40. First one is a nice use of cohesive colors . Second one uses onomatopoeia in the
headline and clear infographics to illustrate story.
A nice macro
use of color
(note drop cap);
mimics color of
the fork and
helps the color
of the cherry
and juice to
really pop off
on second one
– make it a
42. Great cropping on first one, adds impact to
photo. Second one has one of the greatest
headlines I’ve ever seen. Period.
43. Nice photo-illustration in first one, lime green and black pair nicely.
Disney teaser in the second one is simply fabulous.
My web page is at:
Academics>social studies>Karl Grubaugh
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