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Project 3

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Project 3 Project 3 Presentation Transcript

  • Are You Lovin’ It
  • McDonald’s
    Like many companies they have changed their campaign and advertisement to address a certain target group.
    This presentation will show just how their advertisements have changed and for who and why
  • McDonald’s in the 1960s
  • 1960’s
    As seen in the picture the main focus in the 1960’s advertisement campaign was to target the families
    They figured if they could get the families to think of McDonalds as a fun place for the family to escape to that they would get the best turn out
    McDonalds was trying to also make eating out a fun and affordable option for families as well
  • McDonald’s Advertising of the 1970’s
  • 1970’s
    The target in the 1970’s campaign was not just the families but they shifted to targeting the working families because they realized that with the move of women into the workforce there was no one at home all day to cook and clean
    This campaigning was a good move because many working families needed something quick, easy, and something the kids would eat
    Also I thought it was interesting that the actors in the campaign for this time period featured people of African American race because they are trying to show their acceptance and diversity of McDonalds
  • McDonald’s of the 1980’s
  • 1980’s Advertisement
    This time around McDonalds went for the jump on the bandwagon aspect of campaigning
    They were trying to convince people that “everybody else is doing it so you should too” with its over 100 million sold slogan which was tying to convince people that their product was too good to pass up
  • McDonald’s of the 1990’s
  • “Roc Donald’s” in 1990
    Growing up The Flinstones was one of my favorite movies as many other Americans, so why not take advantage of that?
    1994 Universal Pictures debuted The Flinstones Movie, in opening week it was ranked umber 1 and brought in over 29 million dollars. At the time this movie was a big deal, and Mc Donald’s wanted a part of the gold
    This began the idea of themed toys which brought more popularity with each new themed release
  • McDonald’s in the new decade
  • Y2K McDonald’s
    The new era brought on new concerns in the society that kept McDonald’s’ marketing and publicity on its toes
    I’m sure everyone is familiar with Morgan Spularks’ SuperSize Me documentary that took a deeper look at McDonald’s from a health standpoint
  • 2000’s Cont.
  • A Healthier Era
    While the text is small the basic idea is that the mom brought her daughter to McDonald’s for a healthy celebratory meal after a ballet recital
    The idea they are trying to sell is that McDonald’s can be a healthy alternative and also a treat in more ways than one.