Gaming Zone
Our Vision

                                 To provide
                              the youth with
the most thrilling ne...
- The Team -
• Gaming                            • Property
  champion                            Owners
  and
  technical...
Market
                  Need


                             Business
Promotion
                             Offering



 ...
Market
                Need


                           Innovative
Promotion
                            Offering



 Ris...
Market Need and Opportunity
                            •   Gaming
• Growing affluent          •   Movie theatres
  class ...
Gaming in Pune
3D Destination Fun      • well settled/ market leader


    WonderFunkey        • comparatively new

      ...
•   Recession/Slowdown
•   High end Gaming recession proof
•   No compromise attitude
•   Own experience
Market Research
• Survey sample- 1000 College Students
                     10 colleges in Pune
• Age group :15-30
• Motiv...
Upper    Youth- 15 to 35
            Students
           Employed
Middle    10 lac approx


Lower
Market
                Need


                           Innovative
Promotion
                            Offering



 Ris...
Innovation- Our Perspective
• Management                • Scientist
  Students                  • Researchers
• Future Ent...
You must have experienced
You must have experienced
    Hi Tech Gaming PCs
You must have experienced
    Hi Tech Gaming PCs
     G Force Consoles
You must have experienced
    Hi Tech Gaming PCs
     G Force Consoles
            PS3
You must have experienced
    Hi Tech Gaming PCs
     G Force Consoles
            PS3
     Xbox n Xbox Live
You must have experienced
    Hi Tech Gaming PCs
     G Force Consoles
            PS3
     Xbox n Xbox Live
         and ...
You must have experienced
   Hi Tech Gaming PCs
    G Force Consoles
           PS3
    Xbox n Xbox Live
        and even
...
You must have experienced
   Hi Tech Gaming PCs
    G Force Consoles
           PS3
    Xbox n Xbox Live
        and even
...
If u don’t wanna compromise
you need to be here…
State-of-the-art equipment
 from the world-renowned
 supplier
 of bowling equipment –
 Brunswick
• New Concept of
  Black ...
Black Light Bowling
Sports Cafe
      • Trendy sports café
      • Bowling Alley view
         • Live Cricket
          matches on a
         ...
Shoppe



•   Video Games Library
•   Books
•   Gadgets
•   Accessories etc
Market
                Need


                           Innovative
Promotion
                            Offering



 Ris...
Viable and Feasible



•   A carefully thought out plan
•   Robust and documented (excel file)
•   Detailed financial anal...
Market
                Need


                           Innovative
Promotion
                            Offering



 Ris...
Threat of Substitute products

         +              -
 Variety and
  Advanced
  Technology
 Competitive Pricing
Threat of New Entrants

          +                     -
 Continuous            Medium level Entry
  innovation        ...
Threat of Intra-firm Rivalry

         +                       -
 Less Competitors      Lower Entry Barriers
 Rate of I...
Bargaining Power of Customers

           +                       -
 Young Crowd            Price sensitivity of
  from ...
Bargaining Power of Suppliers

        +                    -
 Low Bargaining    High tech products
  Power             ...
Strength                            Weakness
TOWS                                                      1.Financial Constra...
ech            Strength
  Opportunity
                              Technical and
Disposable                   Manageria...
Threat                         Strength
Rapidly changing              Technological
Technological                  Exper...
Threat                         Strength

Low entry barriers                Low Pricing
 - New entrants                   ...
Personnel             (20)
         Manager               1

        Accountant             2

       Administrators      ...
Pricing
     Entry charge will be Rs 20/30 per head.
                         Weekdays    Rs. /hr Weekends    Rs. /hr
    ...
Market
                Need


                           Innovative
Promotion
                            Offering



 Ris...
PROMOTION STRATEGY
•   Hoardings displayed near colleges
•   Roadlight kiosks
•   Attractive print ads
•   Radio Mirchi
• ...
Agenda
Torque Launch Program
Agenda
Torque Launch Program



                             Phase 1 – Pre Launch Actions
 One Month prior to Launch
Agenda
Torque Launch Program



                              Phase 1 – Pre Launch Actions
  One Month prior to Launch



...
Agenda
Torque Launch Program



                              Phase 1 – Pre Launch Actions
  One Month prior to Launch



...
Pre - Launch
    Pre - Launch




 Press Meet
Press Meet
 Newspaper
    Ads
DNA
www.dna.com   Daily News and Analysis                                  - Since 1879




                  COMES TO TOW...
Pre - Launch
    Pre - Launch




 Press Meet
Press Meet
 Newspaper
    Ads


         Roadshows
         Hoardings
Torque Hoarding @F C Road
Pre - Launch
    Pre - Launch             Brand Building




 Press Meet
                      Celebrity
Press Meet
 Newsp...
Pre - Launch
    Pre - Launch             Brand Building




 Press Meet
                      Celebrity
Press Meet
 Newsp...
Torque Hoarding @ Wadia College
Torque @ INOX
Mumbai - Pune




Pune station – Shivajinagar – Deccan – Kothrud – Aundh
Pre - Launch
    Pre - Launch             Brand Building




 Press Meet
                      Celebrity
Press Meet
 Newsp...
Daily 3 hrly Broadcasting
Of Jingle and Ad
For 1 month
Rs 2,00,000
Pre - Launch
    Pre - Launch             Brand Building               Market Activation




 Press Meet
                 ...
Pre - Launch
    Pre - Launch             Brand Building               Market Activation




 Press Meet
                 ...
MEDIA PLAN FOR HOARDINGS
   Place          Wadia College   Fergusson     Symbiosis
                                   Coll...
MEDIA PLAN FOR NEWSPAPERS
  Media          DNA               Pune Times

   Page        Third Page           Third page
Si...
MEDIA PLAN FOR THEATERS

   Place                INOX     ESQUARE       CITYPRIDE

Rate/week          Rs. 10000     Rs. 10...
Initial Product Launch Budget
S.N   Description                    Qty/Size/No   Rate   Amount (Rs)
 1    Hoardings       ...
For us
For us
Torque final
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  • According to the FICCI- KPMG study, the gaming segment, which is currently estimated at US$ 125.29 million, is expected to grow at 33.30 percent till 2013, while the US$ 119.51 million Internet is seen growing at 27.9 percent.
  • According to the FICCI- KPMG study, the gaming segment, which is currently estimated at US$ 125.29 million, is expected to grow at 33.30 percent till 2013, while the US$ 119.51 million Internet is seen growing at 27.9 percent.
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  • OpportunityCompetitors lack- Latest technology: Simulators and High end Graphics.Nature of business- Customers yearning for something new and no Innovation from competitors.
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  • Torque final

    1. 1. Gaming Zone
    2. 2. Our Vision To provide the youth with the most thrilling new age gaming experience using the latest and advanced technology in a state-of-the-art, pleasant and ambient atmosphere.
    3. 3. - The Team - • Gaming • Property champion Owners and technical expert Prashant Ranjeet Sandeep Chetan Dr Matin • Cyber cafe • Management operation experience of 6 years
    4. 4. Market Need Business Promotion Offering Risk profile Financial and Strategy Feasibility
    5. 5. Market Need Innovative Promotion Offering Risk profile Financial and Strategy Feasibility
    6. 6. Market Need and Opportunity • Gaming • Growing affluent • Movie theatres class in Pune • Amusement parks • Growing student • Hotels population • Live shows • Growing Gap • Pubs disposable income trend • Obsolescence • Growing appetite and limited and awareness for avenues entertainment
    7. 7. Gaming in Pune 3D Destination Fun • well settled/ market leader WonderFunkey • comparatively new • Unorganized/ Outdated technology/ Local Players mediocre setup Opportunity Our Strength in Industry  Technical and • Market Gap Management expertise  Resources • Competitors lack-  Innovative Product  Latest technology  Innovation
    8. 8. • Recession/Slowdown • High end Gaming recession proof • No compromise attitude • Own experience
    9. 9. Market Research • Survey sample- 1000 College Students 10 colleges in Pune • Age group :15-30 • Motive: To know the opinion of the youth on – gaming stations, – the content, – the facilities and – future of our venture. According to the FICCI- KPMG study, the gaming segment, which is currently estimated at US$ 125.29 million, is expected to grow at 33.30 percent till 2013, while the US$ 119.51 million Internet gaming market is seen to be growing at
    10. 10. Upper Youth- 15 to 35 Students Employed Middle 10 lac approx Lower
    11. 11. Market Need Innovative Promotion Offering Risk profile Financial and Strategy Feasibility
    12. 12. Innovation- Our Perspective • Management • Scientist Students • Researchers • Future Entrepreneurs  Analyzing Market Need Our Value and Innovation  Offering an Innovative Quotient Profitable and Satisfying -Customer Delight Product - Profit for Stakeholders
    13. 13. You must have experienced
    14. 14. You must have experienced Hi Tech Gaming PCs
    15. 15. You must have experienced Hi Tech Gaming PCs G Force Consoles
    16. 16. You must have experienced Hi Tech Gaming PCs G Force Consoles PS3
    17. 17. You must have experienced Hi Tech Gaming PCs G Force Consoles PS3 Xbox n Xbox Live
    18. 18. You must have experienced Hi Tech Gaming PCs G Force Consoles PS3 Xbox n Xbox Live and even
    19. 19. You must have experienced Hi Tech Gaming PCs G Force Consoles PS3 Xbox n Xbox Live and even Game environment setups
    20. 20. You must have experienced Hi Tech Gaming PCs G Force Consoles PS3 Xbox n Xbox Live and even Game environment setups
    21. 21. If u don’t wanna compromise you need to be here…
    22. 22. State-of-the-art equipment from the world-renowned supplier of bowling equipment – Brunswick • New Concept of Black Light Bowling
    23. 23. Black Light Bowling
    24. 24. Sports Cafe • Trendy sports café • Bowling Alley view • Live Cricket matches on a Megascreen
    25. 25. Shoppe • Video Games Library • Books • Gadgets • Accessories etc
    26. 26. Market Need Innovative Promotion Offering Risk profile Financial and Strategy Feasibility
    27. 27. Viable and Feasible • A carefully thought out plan • Robust and documented (excel file) • Detailed financial analysis • Very Very Conservative response based
    28. 28. Market Need Innovative Promotion Offering Risk profile Financial and Strategy Feasibility
    29. 29. Threat of Substitute products + -  Variety and Advanced Technology  Competitive Pricing
    30. 30. Threat of New Entrants + -  Continuous  Medium level Entry innovation Barriers (Process and Technology)  High exit barriers
    31. 31. Threat of Intra-firm Rivalry + -  Less Competitors  Lower Entry Barriers  Rate of Industry Growth high  High switching costs
    32. 32. Bargaining Power of Customers + -  Young Crowd  Price sensitivity of from elite families other income strata  Disposable income  Lack of Substitute
    33. 33. Bargaining Power of Suppliers + -  Low Bargaining  High tech products Power priced exorbitantly  Limited Buyers due to demand
    34. 34. Strength Weakness TOWS 1.Financial Constraints 1.Innovative offering MATRIX 2.Technological Advantage 3.Low Pricing Opportunity SO Strategy WO Strategy Capitalizing the Support factors like 1.High disposable income technological advance Gaming and animation offering to attract untapped industry with sustainable 2.Market Segment(Gaming youth having disposable growth will provide the youth) income. financial support. 3.Market Potential Threat ST Strategy WT Strategy Timely up gradation with Look for stable source of 1.Technological the changing environment income and also innovative Environment will help to keep up the business models by revenue and also reduce always improving on the 2.Low entry barriers competition. value chain of model.
    35. 35. ech Strength Opportunity Technical and Disposable Managerial income expertise High spending Gaming Youth population knowledge Market gap Resources Market potential Innovative Product Strength – Opportunity Strategy
    36. 36. Threat Strength Rapidly changing Technological Technological Expertise Environment New Games and Continuous Entertainment Innovation and options Adaptation Strength – Threat Strategy
    37. 37. Threat Strength Low entry barriers Low Pricing - New entrants Continuous Innovation Strength - Threat Strategy
    38. 38. Personnel (20) Manager 1 Accountant 2 Administrators 2 Simulator Section Attendants 3 Computer Section Attendants 2 Bowling Section Attendants 2 Security Personnel 5 Cleaner 3
    39. 39. Pricing Entry charge will be Rs 20/30 per head. Weekdays Rs. /hr Weekends Rs. /hr Computer Gaming 30 30 XBOX360 50 50 Simulators 150 200 Bowling 11am to 5pm 120 140 5pm to 10pm 140 150 Discounts for group bookings Frequent Gamer discounts Theme nights and promotion night bookings, etc.
    40. 40. Market Need Innovative Promotion Offering Risk profile Financial and Strategy Feasibility
    41. 41. PROMOTION STRATEGY • Hoardings displayed near colleges • Roadlight kiosks • Attractive print ads • Radio Mirchi • Digital Ads in Multiplexes • Roadshows • Volvo Bus Ads • Bus stop signages • Banners in College Canteens • Gaming competitions • Sponsoring college fests, coupons, etc. • Corporate Tie ups • Word of Mouth Publicity
    42. 42. Agenda Torque Launch Program
    43. 43. Agenda Torque Launch Program Phase 1 – Pre Launch Actions One Month prior to Launch
    44. 44. Agenda Torque Launch Program Phase 1 – Pre Launch Actions One Month prior to Launch From Launch to One month Phase 2 - Brand Building after Launch
    45. 45. Agenda Torque Launch Program Phase 1 – Pre Launch Actions One Month prior to Launch From Launch to One month Phase 2 - Brand Building after Launch Phase 3 - Market activation
    46. 46. Pre - Launch Pre - Launch Press Meet Press Meet Newspaper Ads
    47. 47. DNA www.dna.com Daily News and Analysis - Since 1879 COMES TO TOWN Lorem Ipsum In libris In libris graecis appetere graecis appetere mea. At mea. At vim odio lorem vim odio lorem omnes, pri id omnes, pri id iuvaret iuvaret partiendo. Vivendo partiendo. Vivendo menandri menandri et sed. Lorem et sed. Lorem volumus volumus blandit cu has.Sit blandit cu has.Sit cu alia cu alia porro fuisset. porro fuisset. Ea pro natum invidunt Ea pro natum invidunt repudiandae, his et facilisis repudiandae, his et facilisis vituperatoribus. Mei eu vituperatoribus. Mei eu ubique altera senserit, ubique altera senserit, consul eripuit accusata has consul eripuit accusata has ne. ne. In libris graecis appetere Ea pro natum invidunt mea. At vim odio lorem repudiandae, his et facilisis omnes, pri id iuvaret vituperatoribus. partiendo. Vivendo menandri et sed.
    48. 48. Pre - Launch Pre - Launch Press Meet Press Meet Newspaper Ads Roadshows Hoardings
    49. 49. Torque Hoarding @F C Road
    50. 50. Pre - Launch Pre - Launch Brand Building Press Meet Celebrity Press Meet Newspaper Visits Ads Roadshows Hoardings
    51. 51. Pre - Launch Pre - Launch Brand Building Press Meet Celebrity Press Meet Newspaper Visits Ads Outdoor Roadshows branding Hoardings
    52. 52. Torque Hoarding @ Wadia College
    53. 53. Torque @ INOX
    54. 54. Mumbai - Pune Pune station – Shivajinagar – Deccan – Kothrud – Aundh
    55. 55. Pre - Launch Pre - Launch Brand Building Press Meet Celebrity Press Meet Newspaper Visits Ads Outdoor Roadshows branding Hoardings Radio Print Ads
    56. 56. Daily 3 hrly Broadcasting Of Jingle and Ad For 1 month Rs 2,00,000
    57. 57. Pre - Launch Pre - Launch Brand Building Market Activation Press Meet Celebrity Gaming Press Meet Newspaper Visits Ads Competitions, Corporate Outdoor Tie-ups Roadshows branding Hoardings Radio Print Ads
    58. 58. Pre - Launch Pre - Launch Brand Building Market Activation Press Meet Celebrity Gaming Press Meet Newspaper Visits Ads Competitions, Corporate Outdoor Tie-ups Roadshows branding Hoardings Word of Mouth Publicity Radio Print Ads
    59. 59. MEDIA PLAN FOR HOARDINGS Place Wadia College Fergusson Symbiosis College Size (ft) 24 X 10 24 X 10 24 X 10 Rate Rs.52,000 Rs.54,000 Rs.43,000 Time span 1 months 1 months 1 months Total cost Rs. 52,000 Rs. 54,000 Rs. 43,000 Number of 7,500: 8000: 12,000: vehicles 4000 cars 1000 buses 2000 buses Passing/hour 3000 Others 4000 cars 5000 cars 500 buses 3000 other 5000 others Source : Kohinoor Ads 9822496832 Total = 1,49,000
    60. 60. MEDIA PLAN FOR NEWSPAPERS Media DNA Pune Times Page Third Page Third page Size of ad. 25cm x 15cm 25 cm x 15 cm Rate 300/sq.cm 500/sq.cm Continuity Once a week Once a week 4 weeks 4 weeks Frequency 4 4 Total cost Rs.4,50,000 Rs.7,50,000 Circulation 4,00,000 7,00,000 Total = Rs. 12,00,000
    61. 61. MEDIA PLAN FOR THEATERS Place INOX ESQUARE CITYPRIDE Rate/week Rs. 10000 Rs. 10000 Rs. 10000 Time span 4 weeks 4 weeks 4 weeks Total cost Rs. 40,000 Rs. 40,000 Rs. 40,000 Source : Mirage Media 020 66019586 Total = 1,20,000
    62. 62. Initial Product Launch Budget S.N Description Qty/Size/No Rate Amount (Rs) 1 Hoardings 1,49,000 2 Road light Kiosks 1,50,000 3 Newspaper Ads 6,00,000 4 Radio Mirchi 2,00,000 5 Multiplex Ads 1,20,000 6 Roadshows 1,00,000 7 Volvo Bus Ad 20,000 8 Bus stop signages 90,000 9 Gaming Competition Prizes 50,000 10 T shirts and Caps 50,000 11 Banners, Flex, Stickers, etc 50,000 Total 15,79,000
    63. 63. For us
    64. 64. For us

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