Kathy Morse Resume and Biography
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  • 1. Kathy MorsePortfolios and links available at: Kathymorse.com  |  kathleen.morse@gmail.com  Objective: To obtain a communication position where I can apply diverse abilities and years ofexperience to further company goals, objectives and relationships with employeesand stakeholders.Favorite Quote:Highlights: In God we trust, all else bring data. Award winning Creative Director and Graphic Artist, developing conceptsand producing visual advertisement campaigns Accomplished Professional Photographer, experienced in studio, locationand reportage Social Media Strategist versed in all social media avenues Communication Director, developing new avenues for employeecommunications as well as traditional media such as news releases andnewsletters. Sr. Information Technology Analyst with superior knowledge of all computersystems and hardware Webmaster for corporate enterprise system and Server Admin, experiencedin web migration planning and implementation Content Management System customizer, template developer Support and training for departmental webmasters in HTML coding,Microsoft, Corel, and Adobe products Project Management, development, coordination and involvement withvarious teams in the following areas, Communications, HumanPerformance, Safety, Radiation Protection, Security, Employee Surveys andDiversity Issues Management support, excellent working relationship with management,develop and implement employee recognition programs High level presentation development, including video, photography and useof software packagesWorkExperience:College of Central Florida – Coordinator of Marketing and Public Relations, 2010to present Produce advertising for new student recruitment and college events utilizingvarious medium such as newspaper and magazine print, electronicbillboards and web. Professional photography for ads and portraiture in studio and on location. Develop and maintain college and Appleton Museum of Art promotionalmedia such as brochures, rack cards, posters, etc. Develop web ads along with landing pages, retrieve web statistics for traffic Develop online forms for data collection Maintain college-wide social media
  • 2. Kathy MorsePortfolios and links available at: Kathymorse.com  |  kathleen.morse@gmail.com   Video production for short web illustration of college programs Manually maintain college calendar of upcoming events Proof college documents utilizing Associated Press styleProgress Energy -- Senior IT Analyst, 2008 to 2009; IT Analyst, 2002 to 2008;Information Support Analyst, 2001 to 2002 Report directly to the CR3 Plant General Manager Assess and design communication pieces to support managementinitiatives. Communication specialist for outage communications supporting work flowand schedule. Coordinate, develop and maintain internal communicationsusing all available media (print, web, posters, site billboards as well as sitetelevision and radio-controlled signs). Support Site Communication Manager by producing daily email newsletterand site publications as necessary. Designed, developed and continue to coordinate site web structure.Maintain/support cross-departmental website development andmaintenance. Maintain web standards for site. Provide web support forNuclear Generation Fleet as needed. Responsible for all web integrationand migration across platforms for site as well as mentor for NuclearProjects and Construction. Support management’s efforts for Employee Recognition. Video production and editing to support Safety, Human Performance andRecognition Efforts. Fossil support for video editing. Photography and graphic design as needed (portraiture, reportage, andadvertising). (Previous 25 years as professional commercial photographerand department coordinator experience). Produce web photo layouts forExecutive visits and specialty events. Have produced "themed campaigns" as well as photos, art and layouts tosupport department and management initiatives for Crystal River Site andits various publications (Fossil and Nuclear Projects).Florida Power Corp to Progress Energy -- Information Resource Analyst, 1999to 2000; Computer Based Training Analyst, 1996 to 1999Information SupportAnalyst, 2001 to 2002; Business Analyst 2000 to 2001, Nuclear Outage &Scheduling Maintain overall coordination of site Web/Web administrators. Coordinate internal communications. Support schedule flow and communication. Establish service and maintain a Microsoft Internet Information Server,supporting the nuclear Web by hosting and providing Microsoft Front Page
  • 3. Kathy MorsePortfolios and links available at: Kathymorse.com  |  kathleen.morse@gmail.com  Extensions and Web server support. Provide technical assistance and training to departmental webmasters in thedevelopment and publishing of their information, design and execution ofart for their site, and production of re-publishable content. "Goingpaperless" saved each department a substantial amount of revenue inpaper purchases and staffing to produce copies and distribution. Investigate and resolve user hardware and software problems. Resolveclients Web issues on phone and in person. Develop and maintain TargetVision television communications for site. Communications specialist for outage communications. Coordinate, developand maintain internal communications for outages using all available media(print, web, posters, site television). Photography as needed (portraiture, reportage, advertising).Professional Photographer – 1977 to 1990Community:  Active Florida Public Relations Association member for over 5 years Chaired the Progress Energy Nature Coast Volunteer Council for over 4 years servingas liason between community non-profits and corporate volunteers Graduate and advocate for "Leadership Citrus" "Citrus 20/20” Board Member as well as Education Focus Group Chair Chair of Employee Appreciation Joint Site Event Committee American Cancer Society, Relay for Life Chair for local event; Progress Energy Relayfor Life Team Captain; E-Giving coordinator for 5+ years. Public Relations Chair for the Citrus County Cattle baron’s Ball. 2 yearsEducation: Ashwood University, Master of Arts, Communications, June 2002Ashwood University, Bachelor of Fine Arts, June 1998Way Corps, Seventeenth Corps, 1985-1989, LeadershipWay College of Emporia, Emporia, Kansas 1983-84, Biblical EthicsSchool of Visual Arts, New York City, Illustration coursesNew York Institute of Technology, NY - Fine Art Student, 1972 - 1975West Babylon High School, NY - 1972 – New York State Art Regents degreeAwards: 2013 National Council for Marketing and Public Relations (NCMPR) National Awards• Bronze Award, College Preview Night, “Recruiting With Refrain”• Bronze Award, Appleton Museum of Art Folder2012 Association of Florida Colleges Communications and Marketing Commission• Exemplary Practice, College Preview Night, “Recruiting With Refrain”• First Place, CF Connection Magazine• First Place, Advertising, “Time to Apply” Billboard• Second Place, 2010-2011 College Annual Report• Second Place, 2011 CF Foundation Annual Report• Second Place, Video/Electronic Promotion, “CF is My College”2012 National Council for Marketing and Public Relations District 2• Bronze Medallion Award, Campaign, College Preview Night• Gold Medallion Award, Appleton Museum Folder• Gold Medallion Award, Banners and Outdoor Media, “Time to Apply” Billboard• Silver Medallion Award, Banners and Outdoor Media, Emergency Medical Services TrainingBus Wrap
  • 4. Kathy MorsePortfolios and links available at: Kathymorse.com  |  kathleen.morse@gmail.com  2011 Association of Florida Colleges Communications and Marketing Commission• Students Choice, Bachelor of Applied Science Poster• Second Place, Bachelor of Applied Science Video/Electronic Promotion, B.A.S. Degree• Second Place, Viewbook/Recruitment Piece, “Guide for Adults and New-Traditional Students”2011 Florida Public Relations Association, Northeast Region• Award of Distinction, Public Relations Programs Institutional, CFCC to CF “Wait ’til you seewhat happens next!” Campaign2011 National Council for Marketing and Public Relations District 2• Silver Medallion Award, CF Connection MagazineSpecial Training:Grant Proposal Workshop, 2013Green Belt Lean Six Sigma Project Management Course, 2011Adobe Certified Training in Flash and Premiere, 2008Tech Data - MCSE for Windows NT Administration Track Courses, 1999The Way Corps - Leadership Development Program, OH and CO, 1985 - 1988The Way College of Emporia, KS - Secular Ethics Development, 1983 - 1984School of Visual Arts, New York City, NY - Illustration Classes, 1981ConferenceSpeaker:National Industrial Safety and Health (NISHA) Conference, 2008Progress Energy Diversity Council, 2008Women in Nuclear National Conference, 2008 and 2009Association of Florida Colleges, Region 2 Conference, 2012HigherEdWeb Florida Conference, 2013Association of Florida Colleges Conference, May 2013
  • 5. Kathy MorsePortfolios and links available at: Kathymorse.com  |  kathleen.morse@gmail.com  BiographyKathy Morse is currently the Coordinator of Marketing and Public Relations at the College of CentralFlorida, located in Ocala, FL where she is responsible for print and digital ads, billboards, brochures, theMarketing and Public Relations website, online forms, advertising landing pages along with statistics,advertising and corporate photography and more.Previously Morse served as a Progress Energy, Florida,Sr. Information Technology Analyst for more than 12 years. Aswebmaster, she developed the first nuclear intranet for FloridaPower Corporation, (later purchased by Carolina Power andLight corporation and becoming Progress Energy, Florida)implementing a Microsoft Internet Information Server andcoordinating more than 40 web developers. She continued tohone her communication skills by producing companynewsletters as well as themed ad campaigns (print, electronicmedia and videos) for Safety, Human Performance and Diversityto enhance both nuclear and fossil plant communications.Before her start in utility communications, she wasresponsible for managing the photography department for aworldwide corporation, The Way International. Morse began hercareer as a freelance fashion and beauty photographer for 11years in NYC.The native New Yorker attended the New York Institute ofTechnology, as a Fine Arts major, and the School of Visual Artsfocusing on illustration. She currently holds a bachelor’s degreein Fine Arts from Ashwood University as well as a Master’sDegree in Communications. Her art background is evidentthrough the numerous industry awards Morse has garnered over the past few years. She is also a seasonedconference presenter, speaking on topics such as Marketing, Social Media for Non-profits, Diversity and more.Community involvement and volunteerism is her true passion. Morse had been the coordinator forProgress Energys most successful Employee Volunteer Council for over 4 years. She is a graduate ofLeadership Citrus (developing local community leadership), and continues to be an active member of theOcala chapter of the Florida Public Relations Association.Morse currently resides in Citrus County Florida and has one daughter, Rebecca Mahony, a graduatefrom the College of Communications, Florida State University, and Account Executive at MooreCommunications Group, Tallahassee, FL.