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Social Media Introduction for Engagement Professionals
Social Media Introduction for Engagement Professionals
Social Media Introduction for Engagement Professionals
Social Media Introduction for Engagement Professionals
Social Media Introduction for Engagement Professionals
Social Media Introduction for Engagement Professionals
Social Media Introduction for Engagement Professionals
Social Media Introduction for Engagement Professionals
Social Media Introduction for Engagement Professionals
Social Media Introduction for Engagement Professionals
Social Media Introduction for Engagement Professionals
Social Media Introduction for Engagement Professionals
Social Media Introduction for Engagement Professionals
Social Media Introduction for Engagement Professionals
Social Media Introduction for Engagement Professionals
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Social Media Introduction for Engagement Professionals

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TIME TO SOCIALIZE: Introduction to Social Media Use for Engagement …

TIME TO SOCIALIZE: Introduction to Social Media Use for Engagement
Learners will be able to identify ways that social media scales
engagement efforts.
Learners will be able to categorize high-scale, medium-scale, and
low-scale engagement social media tools and channels.
Learners will be able to identify steps in decision making strategies
for engaging online participants.
Learners will be able to recognize ways to create and curate
content for online engagement.

Published in: Social Media, Business, Technology
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  • 1. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement
  • 2. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement Learners will be able to identify ways that social media scales engagement efforts. Learners will be able to categorize high-scale, medium-scale, and low-scale engagement social media tools and channels. Learners will be able to identify steps in decision making strategies for engaging online participants. Learners will be able to recognize ways to create and curate content for online engagement. AGENDA
  • 3. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement WAYSTHAT SOCIAL MEDIA SCALES ENGAGEMENT EFFORTS TRENDS IN ENGAGEMENT Social Media is the fastest growing way to engage customers. Trends show that social media will be the most popular way to engage customers besides face-to-face engagement. marketingcharts.com | info source: IBM
  • 4. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement WAYSTHAT SOCIAL MEDIA SCALES ENGAGEMENT EFFORTS SOCIAL MEDIA ROI What is the Return-on- Investment (ROI) of social media? Knowing how social media can help engage customers and the ROI of using social media can help you prepare you social media plan and drive increased social media engagement in your organization. http://www.intersectionconsulting.com/
  • 5. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement HIGH-SCALE, MEDIUM-SCALE,AND LOW-SCALE ENGAGEMENT EFFORTS http://www.antonymayfield.com/2006/11/07/social-media-engagement-complexity-marketing/ Not all social media tools produce the same types of engagement. The depth of user interaction differs with each level of engagement.
  • 6. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement WAYSTHAT SOCIAL MEDIA SCALES ENGAGEMENT EFFORTS CONNECTING TO YOUR AUDIENCE http://www.briansolis.com/2011/04/6-ways-social-media-helps-your-presentation-resonate/
  • 7. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement WAYSTHAT SOCIAL MEDIA SCALES ENGAGEMENT EFFORTS CONNECTING TO YOUR AUDIENCE http://vocecommunications.com/blog/
  • 8. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement DECISION MAKING STRATEGIES FOR ENGAGING ONLINE PARTICIPANTS http://www.socialmediaexplorer.com/social-media-marketing/plan-on-a-socialmediafail/attachment/social-media-rules-of-engagement/
  • 9. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement DECISION MAKING STRATEGIES FOR ENGAGING ONLINE PARTICIPANTS www.freshpeel.com
  • 10. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement http://www.socialmediaexplorer.com/social-media-marketing/plan-on-a-socialmediafail/attachment/social-media-rules-of-engagement/ Create original content. While it is great to share content from experts in your field, in order to sustain engagement and promote your organization, you must create and share original content. CREATE AND CURATE CONTENT FOR ONLINE ENGAGEMENT CREATION
  • 11. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement http://www.socialmediaexplorer.com/social-media-marketing/plan-on-a-socialmediafail/attachment/social-media-rules-of-engagement/ Consumption means going beyond monitoring your social media channels.Analyze what resonates with your audience. Use this information to make decisions. CREATE AND CURATE CONTENT FOR ONLINE ENGAGEMENT CONSUMPTION
  • 12. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement http://www.socialmediaexplorer.com/social-media-marketing/plan-on-a-socialmediafail/attachment/social-media-rules-of-engagement/ Curation refers to collecting enough content to consistently deliver quality content to your audience. Curation of content can be tricky if you do not have a social media plan. It is important to plan ahead. CREATE AND CURATE CONTENT FOR ONLINE ENGAGEMENT CURATION
  • 13. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement http://www.socialmediaexplorer.com/social-media-marketing/plan-on-a-socialmediafail/attachment/social-media-rules-of-engagement/ Collaboration means interaction. Interact and engage with your audience. By collaborating with the audience, they can create or inspire authentic content. Simply put - Get your audience involved. CREATE AND CURATE CONTENT FOR ONLINE ENGAGEMENT COLLABORATION
  • 14. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement http://www.socialmediaexplorer.com/social-media-marketing/plan-on-a-socialmediafail/attachment/social-media-rules-of-engagement/ Have a conversation with your audience. Simply posting great content isn’t enough. Social media is just what it sounds like - a social experience. Interaction with your audience in an authentic way is a great way to build trust. CREATE AND CURATE CONTENT FOR ONLINE ENGAGEMENT CONVERSATION
  • 15. TIMETO SOCIALIZE Introduction to Social Media Use for Engagement TIMETO SOCIALIZE Introduction to Social Media Use for Engagement Thank you for your participation in this social media presentation. Have questions? Want to share your feedback? email kg.klotz@gmail.com or complete our feedback form: http://fluidsurveys.com/surveys/uca-edu/social-media/

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