Social Media 101

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An introductory presentation for an audience

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Social Media 101

  1. 1. Social Media 101 An introductory discussion August 15, 2011
  2. 2. Social Media It’s everywhere!
  3. 3. Image Credit: HubSpot http://www.hubspot.com/
  4. 4. Social Media Poll: What kinds of social media do you use?
  5. 5. What is “social media”?
  6. 6. <ul><li>One-way communication </li></ul><ul><li>Messages are pushed out to audiences via advertisements, news media, broadcasts, etc. </li></ul><ul><li>Greater control over messages </li></ul>Traditional Media
  7. 7. <ul><li>Two-way communication </li></ul><ul><li>Audience can participate and instigate the conversation </li></ul><ul><li>Real-time feedback </li></ul><ul><li>Less control over messages </li></ul>Social Media
  8. 8. A world of social media options are available Image Credit: Brian Solis http://www.briansolis.com/
  9. 9. <ul><li>Facebook surpassed 500 million users in July 2010 </li></ul><ul><li>Twitter has an estimated 190 million users </li></ul><ul><ul><li>Generates 65 million Tweets/day </li></ul></ul><ul><li>LinkedIn has more than 70 million users </li></ul><ul><ul><li>Over 1 million company profiles </li></ul></ul><ul><li>YouTube streams more than 1 billion videos/day </li></ul>Are you a social media number?
  10. 10. What is the social media landscape?
  11. 11. <ul><li>Social Networks </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Google+ </li></ul></ul><ul><ul><li>Friendster, MySpace </li></ul></ul><ul><ul><li>Other examples? </li></ul></ul>Popular Types of Social Media
  12. 12. Facebook Example: Stanford University
  13. 13. LinkedIn Example
  14. 14. <ul><li>Content Sharing/Content Generating </li></ul><ul><ul><li>Blogs: Wordpress, Blogger, TypePad </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Can you think of any other examples? </li></ul></ul>Popular Types of Social Media
  15. 15. Blog Example: Princeton University Alumni Association Blog
  16. 16. Twitter Example: Harvard University
  17. 17. <ul><li>Social video and photography </li></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Vimeo </li></ul></ul>Popular Types of Social Media
  18. 18. Flickr Example: Cardiff University
  19. 19. YouTube Example: Duke University
  20. 20. What other types of social media do you use?
  21. 21. Why are you interested in using social media for your department?
  22. 22. What other social media topics would you like to learn about or discuss?
  23. 23. Any other questions?

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