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Social Media 101

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An introductory presentation for an audience

An introductory presentation for an audience

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  • 1. Social Media 101 An introductory discussion August 15, 2011
  • 2. Social Media It’s everywhere!
  • 3. Image Credit: HubSpot http://www.hubspot.com/
  • 4. Social Media Poll: What kinds of social media do you use?
  • 5. What is “social media”?
  • 6.
    • One-way communication
    • Messages are pushed out to audiences via advertisements, news media, broadcasts, etc.
    • Greater control over messages
    Traditional Media
  • 7.
    • Two-way communication
    • Audience can participate and instigate the conversation
    • Real-time feedback
    • Less control over messages
    Social Media
  • 8. A world of social media options are available Image Credit: Brian Solis http://www.briansolis.com/
  • 9.
    • Facebook surpassed 500 million users in July 2010
    • Twitter has an estimated 190 million users
      • Generates 65 million Tweets/day
    • LinkedIn has more than 70 million users
      • Over 1 million company profiles
    • YouTube streams more than 1 billion videos/day
    Are you a social media number?
  • 10. What is the social media landscape?
  • 11.
    • Social Networks
      • Facebook
      • LinkedIn
      • Google+
      • Friendster, MySpace
      • Other examples?
    Popular Types of Social Media
  • 12. Facebook Example: Stanford University
  • 13. LinkedIn Example
  • 14.
    • Content Sharing/Content Generating
      • Blogs: Wordpress, Blogger, TypePad
      • Twitter
      • Can you think of any other examples?
    Popular Types of Social Media
  • 15. Blog Example: Princeton University Alumni Association Blog
  • 16. Twitter Example: Harvard University
  • 17.
    • Social video and photography
      • Flickr
      • YouTube
      • Vimeo
    Popular Types of Social Media
  • 18. Flickr Example: Cardiff University
  • 19. YouTube Example: Duke University
  • 20. What other types of social media do you use?
  • 21. Why are you interested in using social media for your department?
  • 22. What other social media topics would you like to learn about or discuss?
  • 23. Any other questions?