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The main aim and purpose of this website is to promote their
music to the intended audience.
Kerrang is a rock music magazine published by Bauer Consumer
Media in the United Kingdom. The magazine's name is
onomatopoeic and refers to the sound made when playing a
power chord on an electric guitar.
Kerrang has a variety of media elements such as a radio station,
website, music channel, magazine and more. Along with this the
purpose of this website is to sell to the audience, sell products
such as magazines and CDs. Within this website there are also
merchandises which are available for the public.
Product Aim/Purpose Another aim is for the users are to create an account with this
website. Kerrang would want this as the audience would then be
obliged to buy products if they have a user name and password. A
benefit of this is the audience can then get discount on their next
couple of purchases. Also users would receive newsletters via
posts. The target audience can then see the latest fashion in this
newsletter, along with what new albums have been launched. This
would be a monthly launch; new fashion would be displayed in
this catalogue for the users as well as the albums.
Along with this there are tickets available for the audience to buy,
this is so they can see artists such as Green Day, Kelly Clarkson and
may others perform live.
The target audience for this specific website is 18-25 year old
males who are interested in the rock, heavy metal, punk and indie
This has been portrayed within the website through the use of
colours which have been used in this website. There are a variety
of dark colours used such as black, this reflects the gothic field.
Along with this within the front cover of the Kerrang magazine
Intended Audience there are six men who are all dressed in black, this mirrors the
genre of the music and tells the audience that type of genre the
This website is not targeted towards the older generation because
the some types of songs and genre within the site that is not
appropriate for women or older males who are over 40. This is due
to the heavy metal genre music.
Layout - there are good elements about the layout of this website.
Firstly, the navigation bar along the top of the page is easy to
access and it is noticeable for the audience.
This website has a web structure, this is the structure of a site is
composed of the different sections of Kerrang.com and navigation
within those sections. It is the framework that shapes the site and
defines your navigation scheme.
Secondly the structure is very easy to understand, there are clear
indications of where items are and what else is available on the
website. This is also portrayed through the navigation menu.
Text - there are a variety of different text size and fonts being
used. This varies from font’s size such as 8-40. Size 8 font needs to
be used for all small prints such as terms and conditions and other