Beyonce – “Me, Myself and I”
I have chosen this particular song as my influential video because I think the
video as a whole goes well with the concept of the song. I’m especially fond
off the way the whole video is in backwards/slow motion. This gives a good
effect on the whole video as it is a slow song and it shows the artist in a realist
fashion throughout the video. This Beyonce video is different to her other
videos as she is normally dancing in fierce routines, but in this video she seems
very calm and natural.
I also like this video as she as a woman is not portrayed provocatively and is
not wearing sexual clothing, but she is dressed sophisticatedly and casual
throughout the video. As she is not wearing revealing clothing, the video is not
initially set for the male target audience, instead, young girls and women
could relate to her song and her video, as the scenario is common with a lot of
I think it will be a good idea to use the ‘rewind’ technique in our own video as
it is a fine effect and we think it will go with our song well. In the song, there’s
a part that says ‘Take it backwards’, and at this part of the song is where we
want to add in the rewind effect.
Lady Gaga – “Paparazzi”
Another major influential video is Gaga’s video for “Paparazzi” as it creates a
quick relationship between lyrics and visuals as the flashing cameras illustrate
the meaning of paparazzi, for example, she says “This picture of us has no
price” this line refers to how the images paparazzi take have a significant
impact on either a famous person or the people who follow them. However,
some visuals aspects contradict the lyrics as she states “I’m your biggest fan, I
follow you until you love me”, this expresses love and obsession but the
visuals show her and her boyfriend being murdered and her dancing in
flamboyant costumes, which does not express clearly what paparazzi actually
do when chasing a celebrity, hence blurring the lines between reality and
artificial which I find appealing.
I like the fact that there is also a relationship between the music and visuals as
the upbeat, electronic beats is amplified by the dancing and the costumes to
reflect the song to be a song to dance to, whilst giving a sense of the ‘feel
good factor’ for the audience. This is particularly used in the chorus section in
the song as Gaga purposely places catchy music, lyrics and visuals in order for
the audience to subconsciously remember the song to boost popularity of the
I also like the video as every other character in the video is constantly looking
at Gaga to show that she is sexual and that all are obsessed with her which
coincides with the meaning of the song. Therefore, the constant gazing
attracts both male and female audiences that fantasize over her and are
infatuated by her, hence why all the characters are fixated on her.
Furthermore, due to the meaning of paparazzi, she has camera lens showing
what she is doing with her boyfriend which is voyeurism as the audience gain
pleasure from looking at her doing something that we has audience members
would not see on an ordinary or moral basis.
Overall, I find Gaga’s video influential in terms of the construction and
meaning of the video as she has linked every aspect of the video to a meaning
such as the use of cameras and voyeurism.
All Saints – Black Coffee
This is also one of our influential videos as it contains the same style that we
wish to interpret into our music video. We wish to have the artist singing
whilst there is action going on in the back.
In this video, it is just a couple arguing, whereas in our video we want to
include more scenarios for example with her and her family, friends and
We like this video because the artists that are singing are singing to the
viewers and can also be singing about what is going on behind them. It looks
effective how they freeze half way and slow some things down. The
movements in the video that the band and actors makes, goes well with the
tempo and the beat of the music. This is something we need to encounter
when creating our own music video.
We can tell that the video has been constructed by green screen. This is what
we intend to do, however we know it will be a challenge we need to overcome
as none of us in the group know how to use a green screen.
I also like this video as it uses a variety of shots for example when she is
looking in the mirror, and establishing shots of the artist on a building.
There is also a good shot of the man smashing the mirror, then the camera
zooms in on one of the mirror pieces and one of the band members is singing
The only thing I dislike about this video is the lighting. I think the lighting is to
dull, however this may be the effect that they wanted as the situation
between the couple is sad, plus the song is called ‘black coffee’. In our video I
wish to make it a bit brighter so the audience can see the artists face clearly as
it is her promotional video.