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Handmark mobile publishing platform overview v2 (1)

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Handmark Mobile Publishing Platform Overview

Handmark Mobile Publishing Platform Overview

Published in: Technology, Business

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  • 1. October 2009Confidential and Proprietary
  • 2. Handmark Overview
    Handmark is a world-leading creator and distributor of mobile applications and services
    Handmark delivers an engaging, customized experience for your mobile phone with the industry’s best applications covering news and information, games, lifestyle and travel, reference and productivity, personalization and more.
    • 10 years with smartphone focus
    • 3. Continuous growth & profitable
    • 4. Offices throughout US & Europe
    • 5. 100+ employees
    • 6. Complete offering, from development to distribution to billing
    • 7. Respected and trusted by leading global media companies
    • 8. Your one-stop shop for all things mobile
  • Handmark’s Mobile Publishing Platform
    Product Overview
    • Enjoy the scale of the overall platform
    • 9. Basics Done Well: Text, Images, Video, Social Networks
    • 10. Yet still customize to your audience’s needs
    • 11. Hit the handsets that matter for your audience with native apps
    • 12. Customer support and application monetization are all part of the Mobile Publishing Platform offering
    • 13. Improvements built-in on platform, handsets, distribution…we delight our customers and surprise them with regular advancements
    • 14. We don’t hide from our roadmap/innovation, we share the vision and ask you to participate in that vision
    • 15. Ready in as little as 6 weeks on multiple platforms
  • Handmark Supported Client Platforms
    June 2010Confidential and Proprietary
  • 16. Our Content Partners
    Brands that matter, breadth of industries
    New Areas
    Newspapers
    Magazines
    Trade Pubs
    Sports Teams
  • 17. ClientBranded Mobile Application
    Home Page Icon
    Splash Screen
    Tab Screen
    Tab Content
    • Tabs can be dynamically updated to add new feeds for special sponsors or events (i.e. –Olympics)
    • 18. Each application will have off-line viewing functionality
  • ClientBranded Mobile Application
    Streaming Video
    Widgets
    Photos
    • Application compatibility will continue to evolve with the latest smartphone update / upgrade
    • 19. Little to no IT resources required. Existing feeds supported: RSS, Media RSS, XML, ATOM
  • Social Networking Ready
    User will be able to easily share and tag articles with friends through various methods:
    • Sharing/posting all story content via social networks:
    • 20. Facebook
    • 21. Twitter
    • 22. Delicious
    • 23. Email story content directly to contacts on device
    • 24. Ability to share application with friend via email or text
  • Handmark Distribution Points
    Handmark has 50+ distribution channels to promote your app!
    Your mobile app will be distributed through various Handmark powered or aggregated channels. A strategic distribution plan is developed based on platform coverage, rights to various channels and geography, billing, etc.
    Examples of distribution opportunities- allows millions of customers the opportunity to download your app:
    • Apple App Store (iTunes)
    • 25. BlackBerry App World
    • 26. Google Market
    • 27. Nokia Ovi Store
    • 28. Windows Mobile Marketplace
    • 29. Sprint Digital Lounge
    • 30. AT&T Media Mall
    • 31. Verizon VZ App Zone
    • 32. Orange Shop
    • 33. Handmark Desktop Store
    Powered by Handmark
    Powered by Handmark
    Application Featured
    Application Featured
  • 34. Reporting: Advertising and User Metrics
    Monthly Metrics Included:
    • Users – Monthly active users and downloads, Lifetime active users and downloads
    • 35. Usage – Headlines viewed, Summaries viewed, Articles viewed
    • 36. Share – Posts to Twitter, Facebook, Delicious, Email, etc.
    • 37. Ads – Ads served, CTR,  CPM, Fill rate, eCPM, Ads served per user
  • Ongoing Marketing & PR
    The most successful Mobile Publishing Platform applications result from a marriage of distribution and promotion from both Handmark and the brand partner.
  • 38. Next steps
    Agree to acceptable terms
    Decide on look and feel + product specifications
    Technical Due Diligence
    Contract Draft / Signing
    Release to market
  • 39. Contact Us
    Henry Chionuma, Business Development Manager
    Mobile Publishing Platform
    hchionuma@handmark.com
    +1 816.268.9505
    http://www.handmarkmobileapps.com