Handmark mobile publishing platform overview v2 (1)
October 2009Confidential and Proprietary<br />
Handmark Overview<br />Handmark is a world-leading creator and distributor of mobile applications and services<br />Handmark delivers an engaging, customized experience for your mobile phone with the industry’s best applications covering news and information, games, lifestyle and travel, reference and productivity, personalization and more. <br /><ul><li>10 years with smartphone focus
Hit the handsets that matter for your audience with native apps
Customer support and application monetization are all part of the Mobile Publishing Platform offering
Improvements built-in on platform, handsets, distribution…we delight our customers and surprise them with regular advancements
We don’t hide from our roadmap/innovation, we share the vision and ask you to participate in that vision
Ready in as little as 6 weeks on multiple platforms</li></li></ul><li>Handmark Supported Client Platforms<br />June 2010Confidential and Proprietary<br />
Our Content Partners<br />Brands that matter, breadth of industries<br />New Areas<br />Newspapers<br />Magazines<br />Trade Pubs<br />Sports Teams<br />
ClientBranded Mobile Application <br />Home Page Icon <br />Splash Screen<br />Tab Screen<br />Tab Content<br /><ul><li>Tabs can be dynamically updated to add new feeds for special sponsors or events (i.e. –Olympics)
Each application will have off-line viewing functionality</li></li></ul><li>ClientBranded Mobile Application <br />Streaming Video<br />Widgets<br />Photos<br /><ul><li>Application compatibility will continue to evolve with the latest smartphone update / upgrade
Little to no IT resources required. Existing feeds supported: RSS, Media RSS, XML, ATOM</li></li></ul><li>Social Networking Ready<br />User will be able to easily share and tag articles with friends through various methods: <br /><ul><li> Sharing/posting all story content via social networks:
Email story content directly to contacts on device
Ability to share application with friend via email or text</li></li></ul><li>Handmark Distribution Points<br />Handmark has 50+ distribution channels to promote your app!<br />Your mobile app will be distributed through various Handmark powered or aggregated channels. A strategic distribution plan is developed based on platform coverage, rights to various channels and geography, billing, etc.<br />Examples of distribution opportunities- allows millions of customers the opportunity to download your app:<br /><ul><li>Apple App Store (iTunes)
Share – Posts to Twitter, Facebook, Delicious, Email, etc.
Ads – Ads served, CTR, CPM, Fill rate, eCPM, Ads served per user</li></li></ul><li>Ongoing Marketing & PR <br />The most successful Mobile Publishing Platform applications result from a marriage of distribution and promotion from both Handmark and the brand partner.<br />
Next steps<br />Agree to acceptable terms<br />Decide on look and feel + product specifications<br />Technical Due Diligence<br />Contract Draft / Signing<br />Release to market<br />
Contact Us<br />Henry Chionuma, Business Development Manager<br />Mobile Publishing Platform<br />firstname.lastname@example.org<br />+1 816.268.9505<br />http://www.handmarkmobileapps.com<br />
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