Opus Creative
Minedshare 12.10.08
• Trends in trans-media
keith.gerr@opuscreative.com

The eCONOMY:
The overall
marketing pie
will shrink,
but
interactive
media appears
to benefit
from a
spending shift

The eCONOMY

The eCONOMY
CMOs wanna get
real with their
audience, but
don’t seem to
think the web
can replace
paid media
Source: Economist Global CMO report

Black Friday and Cyber Monday
NY Times
“Consumers continue to view
the online channel's principal
value proposition as
convenience, more than price,
allowing retailers the
opportunity to differentiate
on service and selection.“
Ken Cassar, VP of industry
insights, Nielsen Online

BMW GINA
“a new take on
car design,
materials, and
flexibility.
The GINA
replaces the
traditional
metal/plastic
skin with a
textile fabric
skin that’s
pulled taut
around a frame
of metal and
carbon fiber
wires.Even
the shape of
the car can
change.”
Source: signal vs noise See: http://www.youtube.com/watch?v=kTYiEkQYhWY

Baby sleeping bag
from
coolhunters.net

Taka-Tuka-
Land
Kindergarten
– Berlin
Design by
Baupiloten
Source: coolhunter.net

Drip
Bike
4
Sick
Kids
Design team, Jetske Verdonk

PL
AY
GR
OU
ND
S
Designs by Carve.nl

Buccella Wines

Storytlr.com:
Creates a lifestream
out of your 2.0
artifacts

Mo’bility
stream live video from your cell phone

Mo’bility
“Loopt users can opt in to create a customized public
profile and browse profiles of others near their physical
space. If they want to engage a fellow Loopt-er they see on
the map near them, they can anonymously email that person,
kind of like posting a Craigslist Missed Connection in real
time.” Trendcentral

Mo’bility
Free iphone app
SnapTell
Explorer: “snap a
picture of the cover of any
Book, DVD, CD or Video game and
within seconds see a rating,
description and links to
Wikipedia, IMDb, Barnes &
Noble, Google and more.”

Mo’bility
Screen grab from MobileStorm webinar narrated by CEO Jared
Reitzen (hope you don’t mind ☺)

Mo’bility
Screen grab from MobileStorm webinar narrated by CEO Jared
Reitzen (hope you don’t mind ☺)

Mo’bility
Screen grab from MobileStorm webinar narrated by CEO Jared
Reitzen (hope you don’t mind ☺)

By using ultra-fine polymer
fibers, military researchers
have been able to regrow
damaged or missing organs and
limbs.
Nanoscafolding
regrows limbs,
organs
One example given by John Parmentola , a
director of research and lab management,
involved a man who lost the entire tip of his
finger while starting up a model airplane.
“That has been completely regrown . . . the nail,
the bone, the tissue,” he said.
Source: TechCrunch

Gaia Online, a youth
world with seven
million monthly
visitors, sells more
than $1 million a
month of virtual
goods and expects a
record month in
December, said its
chief executive,
Craig Sherman. NY Times

Email, News
and Paying
the man are
tops for
online U.S.
Adult
behavior
Corbis

“Tradional adult
brands need to adopt a
more youthful tone to
avoid being seen as
irrelevant” Viacom Brand
Solutions International

Sampling Salons: Subscription-based
sampling as market research

How Much of a Typical Video Online Is Actually Watched?
Most videos steadily lose viewers once \"play\" is clicked, with
an average 10.39% of viewers clicking away after ten seconds and
53.56% leaving after one minute. Tubemogul
Methodology For a two-week period, we measured viewed-seconds for a sample of 188,055 videos, totaling 22,724,606
streams, on six top video sites (due to partnership limitations, we cannot disclose which sites). Limitations of this
approach include the fact that we are only studying short-form content (full television episodes being streamed on
sites like Hulu were not included), and that, because our code is not yet in their player, YouTube was not included
(although many of the videos in the sample mirror identical videos on YouTube).

Collective intelligence: “Reality Mining”
“Privacy may turn out Did he
really
to have become an just say
anomaly.” Thomas W. Malone, Director that?
MIT Center for Collective Intelligence

\"If the BBC
doesn't want the
cynicism to
grow, it should
be a bit more
careful about
blurring the
boundary between
twittering and
serious
reporting.\" Tom
Sutcliffe of The Independent
commenting on the BBC’s
broadcast of unsubstantiated
tweets during the Mumbia
terrorist attack Marketing VOX

Sociosexuality
“Historically we have
repressed women’s
short-term mating and
there are all sorts
of double standards
out there where men’s
short-term mating was
sort of acceptable
but women’s wasn’t,”
David Schmitt,
Professor of
Psychology, Bradley
University
The study by Bradley University, which began in 2005 and is still being analyzed, was conducted
using anonymous questionnaires collected from 14,000 people in 48 countries.

Be a partici-being
blog.opuscreative.com Keith.gerr@opuscreative.com