Who b Keith?
10.7.08

FamMan

JamMan

WerknMan
• Digital refugee,
brand alchemist
• Founded MAGNET
magazine
• K2 Design,
Ogilvy, R/GA,
InFocus, etc.
• Livin large at
the intersection
of culture,
business and
technology

Y Here?
• Lead strategic engagements by:
– interpreting client business and
communication objectives,
– understand brand strategy and
audience behavior,
– create trans-media insights, and
– develop communications concepts
Director of Strategy is a friend

Customers Thoughts
Analysts
Schools
Partners
Brand
X
Press
Trade
Associations
Bloggers
Employees
REPUTATION ECONOMY

Agencies as “Architects of
Participation”
ecosystems
designed for
user
contribution

!WutHappenin?
Quick Response (QR) Codes:
Users with a camera phone
equipped with the correct reader
software can scan the image of
the QR Code causing the phone's
browser to launch and redirect
to the programmed URL

!WutHappenin?
consumers to customize their kicks with colors
from the real world. Take a photo with a mobile
phone, text message it to a designated number,
and Nike will extract the two dominant colors
from the scene to create a pair of classic 1985
Dunk high-top basketball sneakers.

!WutHappenin?
Weardrobe.com

Brand e l as ticit y
Nestle enters
“Beauty Food”
segment with Available in
powdered form
Glowelle – also!
drinkable skin
care
Offered
exclusively at
Neiman Marcus

Letzcunverse!
We komunikate more?