Opus
Creative
Minedshare
10.21.08
keith.gerr@opuscreative.com

“More than two-thirds of men age 18-34 say they cannot
live without the internet vs. television, but 74% would
rather have sex than surf the web” Hall and Partners

The real ballot

B tru 2 yer brand

HyperLife:
- We have
multiple
personas
- We are
pressured
to
multitask

Hy
pe
rc
on
ne
ct
ed

Hyperconnected
“This global
survey was
fielded during
March 2008. In
all, IDC
surveyed 2,367
men and women
across 17
countries in
various
industries,
company size
classes, and
age segments.”

Hyperconnected
“They are reasonably happy with their work/life
balance, even though they use almost all devices
and applications for both, and they are willing to
communicate with work on vacation, in restaurants,
from bed, and even in places of worship.”

Hyperconnected
“59%of hyperconnected respondents said their companies used
online communities or social networks to reach their
customers (versus an average of 38%) and 36% used outbound
video podcasts to reach customers and other stakeholders
(versus 12%).”

Hyperconnected

Hyperconnected
“If Web 2.0 is the use of Internet-borne applications like
blogging, wikis, social networks, virtual worlds, Internet
voice and video, and rich media sharing, then Web 3.0 has to
be the use of these applications by enterprises in production
settings.”

Hyperconnected
IDC expects that “presence” –
the ability to know who’s
online at any point in time –
will be built into enterprise
applications

Be a
creative
being
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