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MORE BUZZ FOR YOUR BUCK
      Media Pitching
    September 15, 2010
Media is an opportunity
                 Promote products / services

                 Public information

               ...
Media landscape
Media landscape

Layoffs

Hiring freezes, furloughs

Experience replaced by youth

One giant opportunity for PR!
Guiding principle



In an era of dwindling resources, our
job is to be a resource to reporters.
Who — Know their beats
FOR IMMEDIATE RELEASE                                           Contact:           Jeff Coyle
                            ...
What — Media Advisory


   FOR IMMEDIATE RELEASE                                           Contact:           Jeff Coyle
 ...
FOR IMMEDIATE RELEASE                                    Contact:         Jeff Coyle
                                     ...
What — Press Release

   FOR IMMEDIATE RELEASE                                    Contact:         Jeff Coyle
            ...
What — Visuals
What — Visuals
What — Visuals
When
 TV: Staff meetings at 9 AM and 2 PM
   Weekends, mornings

 Radio: Between 8:30-9:30 AM
   Opportunities all day lon...
When
Where — Print
Targeted

In-depth

Multiple angles

Multi-media

Longer shelf life
Where — TV

Shotgun

Visual

Soundbite-driven

Two-sided
Where — Radio

Quick hit

Repetition

Can be accomplished by
phone

One-sided
Where — Trade publication

Targeted

Industry-focused

Controlled

Limited reach
How — Interviews
3-5 key messages

Media liaison

Bridging — steering a
reporter back on topic

Hooking — inviting a
repor...
How — Extending shelf life
Media coverage gives third-party
credibility!

   Post to web site

   Distribute via email

  ...
Social and traditional converge
MORE BUZZ FOR YOUR BUCK
      Media Pitching
    September 15, 2010
Contact info
Contact info


                     KGBTexas.Communications
                     1919 Oakwell Farms Pkwy
                 ...
Media Pitching for the Greater San Antonio Chamber of Commerce
Media Pitching for the Greater San Antonio Chamber of Commerce
Media Pitching for the Greater San Antonio Chamber of Commerce
Media Pitching for the Greater San Antonio Chamber of Commerce
Media Pitching for the Greater San Antonio Chamber of Commerce
Media Pitching for the Greater San Antonio Chamber of Commerce
Media Pitching for the Greater San Antonio Chamber of Commerce
Media Pitching for the Greater San Antonio Chamber of Commerce
Media Pitching for the Greater San Antonio Chamber of Commerce
Media Pitching for the Greater San Antonio Chamber of Commerce
Media Pitching for the Greater San Antonio Chamber of Commerce
Media Pitching for the Greater San Antonio Chamber of Commerce
Media Pitching for the Greater San Antonio Chamber of Commerce
Media Pitching for the Greater San Antonio Chamber of Commerce
Media Pitching for the Greater San Antonio Chamber of Commerce
Media Pitching for the Greater San Antonio Chamber of Commerce
Media Pitching for the Greater San Antonio Chamber of Commerce
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Media Pitching for the Greater San Antonio Chamber of Commerce

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Presentation for the Greater San Antonio Chamber of Commerce.

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  • Transcript of "Media Pitching for the Greater San Antonio Chamber of Commerce"

    1. 1. MORE BUZZ FOR YOUR BUCK Media Pitching September 15, 2010
    2. 2. Media is an opportunity Promote products / services Public information Advocate for issues important to your business Brand building Earn capital that can be withdrawn when needed
    3. 3. Media landscape
    4. 4. Media landscape Layoffs Hiring freezes, furloughs Experience replaced by youth One giant opportunity for PR!
    5. 5. Guiding principle In an era of dwindling resources, our job is to be a resource to reporters.
    6. 6. Who — Know their beats
    7. 7. FOR IMMEDIATE RELEASE Contact: Jeff Coyle (210) 826-8899 (office) (210) 535-9015 (mobile) jeffc@kgbtexas.com Lone Star Rail District announces new developments in plan to provide passenger rail service between Austin and San Antonio WHAT: The Lone Star Rail District — formerly the Austin-San Antonio Intermunicipal Commuter Rail District — will announce the final series of steps that will lead to LSTAR regional passenger rail service linking the Austin and San Antonio metropolitan areas. When completed, LSTAR will offer Texans independence from I-35 traffic and will include up to 16 stations between Georgetown and San Antonio. WHEN: November 9, 2009 at 2:00 p.m. WHO: Jeff Wentworth, State Senator, District 25 Julian Castro, Mayor of San Antonio Nelson Wolff, Bexar County Judge Ruth Jones McClendon, State Representative, District 120 Tullos Wells, Vice Chairman, Lone Star Rail District WHERE: University of Texas at San Antonio, Downtown Campus 501 W. Durango Blvd. Frio Street Building, 3rd floor balcony NOTES: News crews may park in the semicircular driveway off Frio Street. Please arrive early and take the stairs or elevator to the third floor of the Frio Street Building. About Lone Star Rail District Lone Star Rail District is an independent public agency created to bring regional passenger rail service to the Austin-San Antonio corridor. Authorized by the State of Texas in 2003, Lone Star Rail District is led by a board of directors consisting of 20 representatives of cities, counties, transportation entities, business communities and the general public. Serving more than 3 million people in five counties, Lone Star Rail District is working hard to bring two great urban regions together to create convenient, cost-effective and
    8. 8. What — Media Advisory FOR IMMEDIATE RELEASE Contact: Jeff Coyle (210) 826-8899 (office) (210) 535-9015 (mobile) jeffc@kgbtexas.com Lone Star Rail District announces new developments in plan to provide passenger rail service between Austin and San Antonio WHAT: The Lone Star Rail District — formerly the Austin-San Antonio Intermunicipal Commuter Rail District — will announce the final series of steps that will lead to LSTAR regional passenger rail service linking the Austin and San Antonio metropolitan areas. When completed, LSTAR will offer Texans independence from I-35 traffic and will include up to 16 stations between Georgetown and San Antonio. WHEN: November 9, 2009 at 2:00 p.m. WHO: Jeff Wentworth, State Senator, District 25 Julian Castro, Mayor of San Antonio Nelson Wolff, Bexar County Judge Ruth Jones McClendon, State Representative, District 120 Tullos Wells, Vice Chairman, Lone Star Rail District WHERE: University of Texas at San Antonio, Downtown Campus 501 W. Durango Blvd. Frio Street Building, 3rd floor balcony NOTES: News crews may park in the semicircular driveway off Frio Street. Please arrive early and take the stairs or elevator to the third floor of the Frio Street Building. About Lone Star Rail District Lone Star Rail District is an independent public agency created to bring regional passenger rail service to the Austin-San Antonio corridor. Authorized by the State of Texas in 2003, Lone Star Rail District is led by a board of directors consisting of 20 representatives of cities, counties, transportation entities, business communities and the general public. Serving more than 3 million people in five counties, Lone Star Rail District is working hard to bring two great urban regions together to create convenient, cost-effective and
    9. 9. FOR IMMEDIATE RELEASE Contact: Jeff Coyle (210) 826-8899 (office) (210) 535-9015 (mobile) jeffc@kgbtexas.com Lone Star Rail District announces next steps toward passenger rail service Regional agency says 2010 will be a critical year after numerous milestones in 2009 SAN ANTONIO, Texas — Nov. 9, 2009 — The Lone Star Rail District — formerly the Austin-San Antonio Commuter Rail District — announced today the next series of steps toward bringing LSTAR regional passenger rail service linking the Austin and San Antonio metro areas. Beginning early 2010, dozens of public meetings will be held throughout the I-35 corridor to study the environmental impacts of the rail system and explore potential locations for up to 16 proposed stations from Georgetown to south San Antonio. “We’re closer than we’ve ever been to offering travelers some independence from I-35 traffic,” said State Senator Jeff Wentworth, District 25, a member of the Lone Star Rail District board. “The pieces have been coming together in 2009, and we believe support from potential riders up and down the corridor is now critical to making passenger rail a reality for our region.” In 2009, Lone Star Rail District met several milestones that have built momentum for a regional passenger rail system: • Legislative funding: The Legislature allocated $8.7 million specifically for the regional rail system between Georgetown and San Antonio. This funding will be used for the preliminary engineering and environmental studies. • Rail relocation funding: The 2009 Texas Legislature appropriated $182 million to the Texas Rail Relocation and Improvement Fund — the first funding since voters approved the fund four years ago. The money is intended to help move freight traffic out of urban areas. • Union Pacific agreement: The Rail District reached an agreement with Union Pacific to study the feasibility of moving through-freight service to a new line to free up the tracks for passenger rail. • Federal funding: The Rail District has submitted an application to receive a portion of the $8 billion in federal stimulus funding for rail. The Obama administration identified Texas’ I-35 rail corridor as a priority area for future passenger rail. • Market research: The Rail District launched an extensive market research program to gauge customer interest and perceptions of regional rail. At the conclusion of the market research, the agency officially changed its name to the Lone Star Rail District and adopted the new LSTAR
    10. 10. What — Press Release FOR IMMEDIATE RELEASE Contact: Jeff Coyle (210) 826-8899 (office) (210) 535-9015 (mobile) jeffc@kgbtexas.com Lone Star Rail District announces next steps toward passenger rail service Regional agency says 2010 will be a critical year after numerous milestones in 2009 SAN ANTONIO, Texas — Nov. 9, 2009 — The Lone Star Rail District — formerly the Austin-San Antonio Commuter Rail District — announced today the next series of steps toward bringing LSTAR regional passenger rail service linking the Austin and San Antonio metro areas. Beginning early 2010, dozens of public meetings will be held throughout the I-35 corridor to study the environmental impacts of the rail system and explore potential locations for up to 16 proposed stations from Georgetown to south San Antonio. “We’re closer than we’ve ever been to offering travelers some independence from I-35 traffic,” said State Senator Jeff Wentworth, District 25, a member of the Lone Star Rail District board. “The pieces have been coming together in 2009, and we believe support from potential riders up and down the corridor is now critical to making passenger rail a reality for our region.” In 2009, Lone Star Rail District met several milestones that have built momentum for a regional passenger rail system: • Legislative funding: The Legislature allocated $8.7 million specifically for the regional rail system between Georgetown and San Antonio. This funding will be used for the preliminary engineering and environmental studies. • Rail relocation funding: The 2009 Texas Legislature appropriated $182 million to the Texas Rail Relocation and Improvement Fund — the first funding since voters approved the fund four years ago. The money is intended to help move freight traffic out of urban areas. • Union Pacific agreement: The Rail District reached an agreement with Union Pacific to study the feasibility of moving through-freight service to a new line to free up the tracks for passenger rail. • Federal funding: The Rail District has submitted an application to receive a portion of the $8 billion in federal stimulus funding for rail. The Obama administration identified Texas’ I-35 rail corridor as a priority area for future passenger rail. • Market research: The Rail District launched an extensive market research program to gauge customer interest and perceptions of regional rail. At the conclusion of the market research, the agency officially changed its name to the Lone Star Rail District and adopted the new LSTAR
    11. 11. What — Visuals
    12. 12. What — Visuals
    13. 13. What — Visuals
    14. 14. When TV: Staff meetings at 9 AM and 2 PM Weekends, mornings Radio: Between 8:30-9:30 AM Opportunities all day long E-N: Editors meetings at 10 AM and 3 PM Avoid late afternoon Editorial Board SABJ: Thursday / Friday Editorial Calendar
    15. 15. When
    16. 16. Where — Print Targeted In-depth Multiple angles Multi-media Longer shelf life
    17. 17. Where — TV Shotgun Visual Soundbite-driven Two-sided
    18. 18. Where — Radio Quick hit Repetition Can be accomplished by phone One-sided
    19. 19. Where — Trade publication Targeted Industry-focused Controlled Limited reach
    20. 20. How — Interviews 3-5 key messages Media liaison Bridging — steering a reporter back on topic Hooking — inviting a reporter to follow up on a point you want to make Flagging — alerting the reporter to key message
    21. 21. How — Extending shelf life Media coverage gives third-party credibility! Post to web site Distribute via email Links on Facebook, Twitter Copies in annual reports, proposals
    22. 22. Social and traditional converge
    23. 23. MORE BUZZ FOR YOUR BUCK Media Pitching September 15, 2010
    24. 24. Contact info
    25. 25. Contact info KGBTexas.Communications 1919 Oakwell Farms Pkwy Suite 100 San Antonio, TX 78218 (210) 826-8899 Sean Wood Jeff Coyle Media Specialist Public Affairs Manager seanw@kgbtexas.com jeffc@kgbtexas.com Cell: 381-3293 Cell: 535-9015

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