Hang Tweet: Riding the social media wave PPT presentation

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    Hang Tweet: Riding the social media wave PPT presentation - Presentation Transcript

    1. WHAT YOU NEED TO KNOW ABOUT SOCIAL MEDIA AND WEB 2.0
    2. Once upon a time….
    3. Then came “The Internet”….
    4. Media Moving Forward Media Is Going Through a Shift As quickly as traditional media contracts… … social media expands
    5.  
    6. Finding the right outlet can be overwhelming
    7. There are some safe, simple places to start
      • Instant micro-blogging
      • More than 7 million users
      • 200,000 active users daily
      • 15 average “tweets” per user daily
      • 1,382 percent growth from Feb. ’08 to Feb. ‘09
    8. How KGBTexas Uses Twitter
      • Too many users and not enough space
      • The frequency can be overwhelming
      • Fakes are found out
      Challenges of Twitter
      • Is social media for adults
      • 4 th most trafficked site on Web
      • Helps you reach out to the public
      • Humanizes a company - gives it a face, your face
    9. How KGBTexas Uses Facebook
      • There is a lot there
      • Sea of applications
      • Privacy Issues, but:
        • You can change privacy settings
        • You can make lists of friends
        • You control who has access
      Considerations for Facebook
      • WordPress is a blogging program
      • Blogs have been around since 1999
      • 77.7 million unique visitors (8/2008)
      • Total Web audience, 188.9 million (8/2008)
    10. How KGBTexas Blogs
      • You become the expert
      • You show your clients what you’re doing
      • You increase your searchability
      • You can reach a new audience
      • You have a new way to share information
      Why Blog?
      • Launched in February 2007
      • 1 million social networks (4/2009)
      • 4.7 million unique visitors (1/2009)
      • 4,000 new social networks a day (4/2009)
    11. How to Use Ning
      • You create the content
      • You can control the membership
      • You build community
      • You target the audience
      • You have a new way to share experiences
      Why Ning?
    12. Tie Everything Back to Each Other
    13. Q&A Katie Harvey President & CEO KGBTexas Public Relations / Advertising 210-826-8899 [email_address] / twitter.com/specialkharvey www.kgbtexas.com
    SlideShare Zeitgeist 2009

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