WHAT YOU NEED TO KNOW ABOUT SOCIAL MEDIA AND WEB 2.0

Once upon a time….

Then came “The Internet”….

Media Moving Forward Media Is Going Through a Shift As quickly as traditional media contracts… … social media expands

Finding the right outlet can be overwhelming

There are some safe, simple places to start

Instant micro-blogging More than 7 million users 200,000 active users daily 15 average “tweets” per user daily 1,382 percent growth from Feb. ’08 to Feb. ‘09

Instant micro-blogging

More than 7 million users

200,000 active users daily

15 average “tweets” per user daily

1,382 percent growth from Feb. ’08 to Feb. ‘09

How KGBTexas Uses Twitter

Too many users and not enough space The frequency can be overwhelming Fakes are found out Challenges of Twitter

Too many users and not enough space

The frequency can be overwhelming

Fakes are found out

Is social media for adults 4 th most trafficked site on Web Helps you reach out to the public Humanizes a company - gives it a face, your face

Is social media for adults

4 th most trafficked site on Web

Helps you reach out to the public

Humanizes a company - gives it a face, your face

How KGBTexas Uses Facebook

There is a lot there Sea of applications Privacy Issues, but: You can change privacy settings You can make lists of friends You control who has access Considerations for Facebook

There is a lot there

Sea of applications

Privacy Issues, but:

You can change privacy settings

You can make lists of friends

You control who has access

WordPress is a blogging program Blogs have been around since 1999 77.7 million unique visitors (8/2008) Total Web audience, 188.9 million (8/2008)

WordPress is a blogging program

Blogs have been around since 1999

77.7 million unique visitors (8/2008)

Total Web audience, 188.9 million (8/2008)

How KGBTexas Blogs

You become the expert You show your clients what you’re doing You increase your searchability You can reach a new audience You have a new way to share information Why Blog?

You become the expert

You show your clients what you’re doing

You increase your searchability

You can reach a new audience

You have a new way to share information

Launched in February 2007 1 million social networks (4/2009) 4.7 million unique visitors (1/2009) 4,000 new social networks a day (4/2009)

Launched in February 2007

1 million social networks (4/2009)

4.7 million unique visitors (1/2009)

4,000 new social networks a day (4/2009)

How to Use Ning

You create the content You can control the membership You build community You target the audience You have a new way to share experiences Why Ning?

You create the content

You can control the membership

You build community

You target the audience

You have a new way to share experiences

Tie Everything Back to Each Other

Q&A Katie Harvey President & CEO KGBTexas Public Relations / Advertising 210-826-8899 [email_address] / twitter.com/specialkharvey www.kgbtexas.com