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    Pinteresting Pinteresting Presentation Transcript

    • very ing Th e Rea l-Li fe Virtu a l P in B oa rdWednesday, September 19, 12
    • Pinterest: What? Virtual pinboard, invitation only Users organize and share any image they find on the internet and link back to the original page Connects pinners in a social network Allows users to browse pinboards created by other people Third most popular social network after Facebook and Twitter (ahead of LinkedIn)Wednesday, September 19, 12
    • Pinterest: Who? Source: Infographic LabsWednesday, September 19, 12
    • Pinterest: Where? Source: Infographic LabsWednesday, September 19, 12
    • Pinterest: When? Source: StatistaWednesday, September 19, 12
    • Pinterest: Why? Design Simple, minimal effort, minimal distraction Image take center stage Action buttons remain hidden Comments are minimal and stackedWednesday, September 19, 12
    • Pinterest: Why?Wednesday, September 19, 12
    • Pinterest: Why? Critical Mass Internet tendency to hoarding images and content 100% personalized User-generated content e.g. Facebook More content=more frequent usersWednesday, September 19, 12
    • Pinterest: Why? Refuge from Facebook/ Twitter fatigue Constant relationship statuses, check-ins, vacation photos etc. Public preferences without worrying about truly personal content or privacy Source: Flowtown and Column FiveWednesday, September 19, 12
    • Pinterest: Why? Accessible but exclusive Mobile apps, browser plug-in Don’t have to access website to post content Pinterest is always there, encouraging you to pin Easy, intuitive interface Infinitely variable, predictably standardizedWednesday, September 19, 12
    • Pinterest: Why? Get Popular Social Media famous New pins go to front page Mines Facebook automatically for new followers I can do that! mentality Desire to be more creative, do something newWednesday, September 19, 12
    • Pinterest: How? Source: MDG AdvertisingWednesday, September 19, 12
    • Personal Pinterest Using Pinterest for your personal brand Showcase your work Curate and update a reading list Flaunt your creative and innovative spirit Pin your CV or resume - especially if they are visual Support your favorite charity/non-profit Just pin Latest online trends and issues Source: Oscar Del Santo personalbrandingblog.comWednesday, September 19, 12
    • Personal Pinterest Pinterest for men Nothing inherently feminine about Pinterest’s model Founded by two men Product discovery—sports cars to Super Bowl parties Filter—choose what you follow Engage with like-minded strangers Find out what she wants Source: Seth Fiegerman, Mainstreet.comWednesday, September 19, 12
    • Pinterest & Profit Gain more traffic—post images that link back to your site/link in title and description Built-in “Pin-it” buttons Gain exposure, introduce potential customers to your brand Free advertising to millions every dayWednesday, September 19, 12
    • Pinterest & Profit Interact with customers—engage and foster loyalty Feedback, discounts, contests Showcase company’s personality Pinterest is about lifestyles Peek behind the scenes of a brand Source: Brian Gardner briangardner.comWednesday, September 19, 12
    • Pinterest & Profit CostcoWednesday, September 19, 12
    • Pinterest & Profit Lands’ EndWednesday, September 19, 12
    • Pinterest & Profit FabWednesday, September 19, 12
    • Pinterest & Profit Visit Savannah http://pinterest.com/visitsavannah/Wednesday, September 19, 12
    • Pinterest & Profit Adobe http://pinterest.com/adobe/Wednesday, September 19, 12
    • Pinterest & Non-Profit Raise awareness Share who is affected, upcoming projects, explain cause in a picture e.g. animal shelters In education Organize ideas Collaborate with others Source: OnlineUniversitiesWednesday, September 19, 12
    • Pinterest & Non-Profit Kauffman Foundation http://pinterest.com/kauffmanfdn/Wednesday, September 19, 12
    • Pinterest & Non-ProfitWednesday, September 19, 12
    • Pinterest Problems Copyright issues Often sharing content created by someone else, not personal experiences like other social networks Does not ask users to consider permissions before each pin Places copyright responsibility on users Difficult to defend in court-contributory infringement “Nopin Code” HTML snippet allows sites to block images from being pinned Questions about compensation for image providers/third-party licensees Source: PC WorldWednesday, September 19, 12
    • Pinterest Problems Pinterest’s Profits? “Right now we are focused on growing Pinterest and making it more valuable. To fund these efforts, we have taken outside investment from entrepreneurs and venture capitalists...Even though making money isn’t our top priority right now, it is a long term goal. After all, we want Pinterest to be here to stay.” Difference between not having a business model and waiting to build the right one? Charging advertisers: branded campaigns, outbound links Charging e-commerce partners: affiliate links Charging users: virtual goods, better tools, printed collections Selling user data/analytics Source: econsultancy.comWednesday, September 19, 12