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Passionate Products - Lean Edition

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What makes consumers passionate about the products they buy? This presentation was given at Lean Startup Machine San Diego 2012. It includes some simple observations about products people love which …

What makes consumers passionate about the products they buy? This presentation was given at Lean Startup Machine San Diego 2012. It includes some simple observations about products people love which should help product managers and ceo's at startups alike. Enjoy!

Published in: Business, Technology
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Transcript

  • 1. passionate products @kellyabbottMonday, April 23, 12
  • 2. the best feeling in the world old people in loveMonday, April 23, 12
  • 3. lean = loveMonday, April 23, 12
  • 4. market risk technical risk why love mattersMonday, April 23, 12
  • 5. why like mattersMonday, April 23, 12
  • 6. what does passion look like?Monday, April 23, 12
  • 7. how passion looks • you flaunt it • everyday? whiteboard vs Moleskine • brand? Amazon vs. Amazon Prime • Kathy Sierra • awesome me • higher resolution • move off of PMonday, April 23, 12
  • 8. what makes people passionate about products?Monday, April 23, 12
  • 9. have an opinion and probably more than oneMonday, April 23, 12
  • 10. basecamp anti-project project managementMonday, April 23, 12
  • 11. Hotel Chain Burger Chain City Grocery Store Car Consumer Electronics Beer Airline Shoes opinionatedMonday, April 23, 12
  • 12. have a secret languageMonday, April 23, 12
  • 13. make someone’s dayMonday, April 23, 12
  • 14. don’t make me think they make me itchMonday, April 23, 12
  • 15. have extreme valueMonday, April 23, 12
  • 16. are trustedMonday, April 23, 12
  • 17. Where Hospitality Works Thousands of team members around the world share Hiltons spirit of hospitality and comprise the brands special culture. Hilton team members are part of a global family that helps shape the journeys of travelers each and every day. Team members explore careers in every sector of the hospitality industry at Hilton hotels, resorts and offices worldwide. have excellent serviceMonday, April 23, 12
  • 18. are on or in your bodyMonday, April 23, 12
  • 19. they fit youMonday, April 23, 12
  • 20. bump you once a dayMonday, April 23, 12
  • 21. the really, really help youMonday, April 23, 12
  • 22. tell a story about youMonday, April 23, 12
  • 23. tell others your tribeMonday, April 23, 12
  • 24. have attention to detailMonday, April 23, 12
  • 25. exhibit thought leadershipMonday, April 23, 12
  • 26. came through questingMonday, April 23, 12
  • 27. reward a habitMonday, April 23, 12

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