This is the panel presentation delivered June 28th at the Mobile Computing Summit tutorial session.

1. Managing Mobile Devices in the WAN
Kevin F. R. Suitor
Vice President, Marketing
Burlingame, CA USA
June 2011 Exinda 1

2. Agenda
 CIO Challenges
 Mobile Broadband Traffic Trends
 How Exinda Addresses the Intersection of
These Challenges
 Introduction to Unified Performance
Management
 Exinda Edge Cache™
Burlingame, CA USA
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Performance You Can See

3. Key CIO Challenges
Burlingame, CA USA
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4. Increased number
and complexity of
applications
Narrow view into the all applications on
the global Enterprise WAN
To make informed decisions managers
need to see and understand:
What applications are business-critical?
What is the cost of individual
applications?
What does each application look like &
what new applications have ‘appeared’
on my network?
Where are servers & end-users located?
Market has a limited availability of effective
reporting tools
Performance You Can See

5. Growth of Cloud Computing

6. Increasing
Bandwidth
Needs
Managing bandwidth-heavy
multimedia applications while cutting
cost
Desktop & streaming video, VoIP, P2P, social
networking
Performance You Can See

7. Mobile Broadband Trends
Burlingame, CA USA
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8. Internet Traffic Explosion
"It is difficult to overestimate the impact of mobile data,
the challenge is to develop a model that makes it
profitable.“ Vodafone Group CEO Vittorio Colao
Internet traffic will grow ten-fold between
now and 2015 (Informa)
Performance You Can See

9. Mobile on Track to Pass the Desktop
 43% of mobile phone owners browse the mobile
internet, use applications or download content

10. Worldwide International Bandwidth
Growth, 2006-2010

11. Evolution of Internet Traffic – last 20 yrs.
published by Microsoft & WC3
Burlingame, CA USA
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Performance You Can See

12. Video Impact
The average YouTube clip, when downloaded to a
device, is the equivalent of sending 500,000 text
messages
According to Informa:
 In 2010, peer-to-peer and online video were neck-and-neck in terms of traffic
 In 2011, video will overtake peer-to-peer; by 2015, it will account for over 50%
of all Internet traffic

13. On-line Video is Almost “Must Have”
Online video usage continued it’s drastic growth online and is proving that
video is almost a “must-have” for any content-driven web site. Mobile usage
has also continued it’s explosive growth as demonstrated by users’ continued
adoption of ever expanding technological options. Adoption of smartphone
technology, use of more rapid networks and increased usage of unlimited data
plans has opened up marketer’s options for using mobile as a viable marketing
venue.

14. The next wave – Online Storage
• Apart from online video,
online storage will be the
fastest growing service
• Two big drivers:
 Sites most widely
associated with (but
not exclusively used
for) piracy –
Rapidshare,
Megaupload
 Increasingly, automatic
back-up services like
Dropbox
• Perhaps of all services,
online storage will be the
one that benefits most from
increased bandwidth,
particularly in the uplink

15. How Exinda addresses the intersection of
these issues …
Burlingame, CA USA
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Performance You Can See

16. Pain Points Organization are Trying
to Resolve
Pain Point Description
Negative Network User Reduce the number of complaints about the speed of the network and
Experience applications.
Application Performance Are specific applications performing poorly? (ie – business transactions,
Being Compromised VOIP, File Transfers, CRM, backups,
centralization/consolidation/virtualization efforts etc)
Rising Network Costs Am I running out of bandwidth? Do I need a bandwidth upgrade? Do you
have a bandwidth upgrade planned? If so, when? If so, How much?
Decreased Network/User Network inefficiency and how it translates into user productivity. What is
Productivity the time and cost involved in diagnosing a problem and implementing a
solution?
Difficulty in Do you have an inability to diagnose network problems? Is there lack of
Troubleshooting network visibility, lack of information on network usage/bottlenecks.
Non Critical Network Usage Certain users or user groups are eating up the bandwidth which cause
problems for other users. Aggressive applications that don’t serve a critical
function for the organization are taking up the majority of the bandwidth.
Burlingame, CA USA
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Performance You Can See

17. Exinda Optimization Solutions
Feature Benefit
Application Overcome application layer limitations like chatty inefficient
Optimization (L7) protocol such as CIFS delivering LAN like performance over a
WAN.
TCP Optimization Overcomes the performance and efficiency limitations of TCP
(L4) transport protocol in high latency, lossy environments.
WAN Memory Caching Improve response times, lower bandwidth utilization and defer
(WM) costly bandwidth upgrades by caching frequently accessed data
and sending only changed data across the network. Reduces
amount of data on WAN link and serves data to users at LAN
speeds.
Web Object Caching Improves speed and performance of internet applications. Also
(OM) dramatically reduces use on the WAN circuit by eliminating
download of repetitive content
Compression All non repetitive data patterns are compressed, this interacts with
WAN memory and creates even greater reduction and speed
benefits.
Burlingame, CA USA
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Performance You Can See

18. What are your options?
1 Buy Bandwidth
2 Buy Caching and UPM to Control
Bulky Traffic
Performance You Can See

19. P2P Dolda Connect Manolito Badongo Quake World OpenH323 Rlogin RADIUS_Acc
APPLICATIONS Elise Blubster badongo.com Quake XMeeting Shell RADIUS_Auth
AppleJuice fulDC Piolet Bestsharing Quake 2 Quake IAX telnet RRP
Ares GtkDC Mute Bigfilez Quake 3 Quake Diax telnet secure SSDP
KCEasy Ares ldcc Pando chinamofile Quake 4 Quake Firefly Timbuktu TACACS
Bittorent LinuxDC++ Popo easy-share Return to the IAXComm Trend Micro WHOIS
ABC microdc SoulSeek filearchiv castle IAX Phone vncweb WINS
Acquisition microdc2 pySoulSeek filecloud Wolfenstein Idefisk xdmcp X
Anatomic P2P oDC Thunder filefactory Wolfenstein: Kiax FILE SERVER
Arctic Torrent Revconnect WinMx filefront Enemy Territory
LoudHush SECURITY AFS
Eliminate Network Chaos
Azureus
BitComet
SababaDC
ShakesPeer
XDCC
XDCC Fetcher
fileho
filepost
Ricochet
Second life
PURtel
YakaPhone
PROTOCOLS
DLS
BootPC
CUDev
BitFlu StrongDC++ XDCC Catcger filer Team Fortress ZiaxPhone GRE lockd NFS
BitLord Valknut XDCC Klipper file-upload Classic Ekiga IPMobility Microsoft-ds
BitPump eDonkey KuGoo fileupyours Unreal Gizmo IPSec-AH Netbios-dgm
BitTornado aMule ftp2share Tournament OpenWengo IPSec-ESP Netbios-ns
BitTorrent / eDonkey2000 CONTENT gigasize World of SipGate ISAKMP Netbios-ssn
Mainline eMule and its DELIVERY gigeshare Warcraft Twinkle L2TP NFS
BitSpirit
BitTyrant
Mods
ext.
Unified Performance Management
Ariel
Bits on Wheels obfuscated eMule Ariel - 419
Ariel - 422
ifolder
keepmyfile
livedepot
Yahoo Games
Xbox Live
Vonage
XMeeting
IPhone
PPTP
RC5DES
SOCKS
NCP
rsync
Salesforce
Blizzard eMule Plus Backweb live-share EMAIL MCKVoice SSH
Downloader Hydranode GoogleEarth mediafire Biff Megaco https ROUTING
Blog Torrent - Jubster Kontiki megashare Blackberry MGCP Shell_ PROTOCOLS
BTG Lphant Steam megaupload ccmail RTCP SWIPE IP AURP
BtManager MLDonkey mofile Groupwise RTP WAP AppleTalk
BTSharp Shareaza INSTANT mytempdir IMAP SIP BGP
burst! xMule MESSAGING quicksharing Lotusnotes Skinny NON-IP CBT
CTorrent Fasttrack (IM) rapidshare ms_rpc_excha Skype PROTOCOLS DRP
Deluge KCEasy GoogleTalk/Ja rapidupload ra nge T120 ACTNET EGP
FlashGet Grokster bber sendspace MSMQ Teamspeak Apple Talk IGMP
freeloader Apollon Gaim sharebee x400mta VDOphone FNA RIP
G3 Torrent Kazaa lite Google Talk sharebig POP3 Ventrilo IPX
Gnome MLDonkey Miranda sharebigfile POP3-Clear macfile PRINT TRAFFIC
BitTorrent Feindian Kopete simpleupload. POP3-Kerberos NETWORK svrloc Citrix Printing
Halite Filetopia Trillian Pro speedshare POP3-ssl MANAGEMENT IPP
KTorrent Freenet IRC ultrashare RPC_http Cisco Discovery INTERNET Printer
LimeWire Gnutella IRC2 up-file SMTP DayTime PROTOCOLS
Localhost Acquisition IRC_servers uploaded SMTP-Clear Echo CHARGEN DATABASE
MLDonkey Acqlite IRC_ssl uploading SMTP-Secure ICMP DDL Filemaker
MonoTorrent Apollon IRC-194 uploadingit SMTP-Secure NTP Discard JDENet
MooPolice BearShare IRC-6665 uploadpower quotd ftp Ms-sql-prob
Opera BearFlix IRC-6667 uploadyourfiles MULTIMEDIA RSVP ftp_ssl ms-sql-s
QTorrent Cabos MSN wiiupload Flash SMS ftp_data Oracle

20. Exinda Unified Performance Management
We are the only company in the world who has successfully integrated visibility,
control and optimization into a single platform. We call this Unified Performance
Management (UPM).
Everything you need to keep your WAN Applications Performing as they should in
a Single Solution
Unified
– Single Unified Architecture
– Single Industry Standard Platform
Performance
– Industry Leading Quality of Service
– Industry Leading Protocol Optimization
– Industry Leading Data Reduction and Caching
Management
– Industry Leading Application Visibility
– Application Performance Metrics and Scoring
20
– Single Integrated Management Console
Performance You Can See

21. Performance You Can See
1 2 3
Performance You Can See

22. Unified Performance Management
Chaos
2
Predictability
1
Before
After
3
Performance You Can See

23. Exinda Edge Cache™
Burlingame, CA USA
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Performance You Can See

24. What Problem is Edge Cache Solving?
User Experience - Speed Reduced WAN Utilization — Cost
Web objects that have been seen By caching web objects locally,
before and are 'warm' in the cache, organizations can significantly
as well as objects that have been reduce the amount of data
pre-populated, will be delivered to downloaded which can directly
the client much faster than they reduce network costs
would have without the cache.
Improvement in speed dependent The data savings attributed to the
on a number of factors including: cache depends on:
- Available bandwidth; - Type of content on the network;
- Network latency; - Repetitiveness of that content; and
- Size of object; - Number of users on the network
- Utilization of server.
Burlingame, CA USA
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Performance You Can See

25. Edge Cache – Video Support
Static URLs Dynamic URLs
- Web pages - including 1. Youtube Videos
generic web objects as 2. Metacafe Videos
HTML pages and JPEG 3. DailyMotion Videos
images 4. Google Videos
- Downloads - objects such 5. Vimeo HD Videos
File Based Video as ZIP, RAR, EXE, ISO 6. Wrzuta Audio
7. MSN Soapbox Videos
files
8. Blip TV Videos
- Software update - vendors 9. Break Videos
such as Microsoft, Adobe, 10. TV UOL (Brazil)
Apple, Symantec, etc
Non-file Based Video e.g. Live TV
Burlingame, CA USA
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Performance You Can See

26. Exinda Edge Cache
Customer Example
This particular customer has HTTP running at approx
40Mbps with 500 GB of data transfer a week.
Pre Exinda:
HTTP Bandwidth Utilization: 40Mbps
HTTP Data Transfer: 500 GB
Post Exinda:
HTTP Bandwidth Utilization: 30Mbps
(10Mbps sustained bandwidth savings)
HTTP Data Transfer: 385 GB
(22% reduction on WAN load)
Other Benefits:
Edge Cache Hit Ratio: 33%
(1/3 of the content is delivered locally)
Speed Benefits
(Significantly faster user response time as the data is
served locally)
Burlingame, CA USA
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Performance You Can See

27. Exinda Solutions
Burlingame, CA USA
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28. The Exinda x60 Product Family
Up to 40 Mbps Up to 500 Mbps Up to 1 Gbps Up to 5 Gbps Up to 10 Gbps
Exinda Services Platform Cloud Virtualization Central Reporting Central Management
Virtualization Virtualization Strategic Partners Service Delivery Point
Burlingame, CA USA
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Performance You Can See

29. Fastest Growing WAN Optimization Company …
Burlingame, CA USA
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30. Thank you!
Visit our blog: blog.exinda.com
Visit our Website: www.exinda.com
Follow us on Twitter: www.twitter.com/exinda
Burlingame, usUSA YouTube:
Visit CA on teamexinda
June 2011 30