• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Subway advertising

on

  • 2,496 views

Powerpoint presentation I created regarding public transportation and underground advertising

Powerpoint presentation I created regarding public transportation and underground advertising

Statistics

Views

Total Views
2,496
Views on SlideShare
2,492
Embed Views
4

Actions

Likes
0
Downloads
0
Comments
1

2 Embeds 4

http://www.linkedin.com 3
https://www.mturk.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • why don't you answer the two questions? I need the answer.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Subway advertising Subway advertising Presentation Transcript

  • The Brave New World of Subway Advertising Dana Evans Katerina Farah Kristen Fritz April 7, 2009 MK 315
  • Traditional Subway Advertisements
    • Print ads within the stations
    • Banner posters inside trains
    • Covering the outside of the trains
      • Green Line
  • New Ads
    • Innovative technology that uses images in lit panels
    • Use 500 to 1,000 feet of grimy underground subway tunnels to create advertising space
    • Riders are caught off-guard and end up seeing a full-motion ad for 15 to 30 seconds
    • Used in North America, South America, Asia, Europe
      • Locally used on the Red Line of the T
  • Companies
    • American Express
    • Target
    • Coca-Cola
    • Discovery Channel
    • Cadillac
    • Minute Maid
    • Cartoon Network
    • Calvin Klein
    • Royal Caribbean
    • Are there any memorable ads you have seen through the subway windows?
  • Why Does it Work?
    • Cuts through the clutter
      • New form of out-of-home
    • Today so many people are ignoring traditional ads
      • TiVo
    • Surprising and practically irresistible to ignore
    • Does not hinder from the beauty of outdoor landscapes
      • Billboards
  • What Do You Like or Dislike About These Ads?
    • Civic
    • Tropicana
    • Chevy Malibu
  • Riders’ Responses
    • Riders asked questions and complimented the MBTA for the cool new ads. They wanted to see more.
    • Very positive = big ad revenues
      • More than 80% of consumers remember the advertised product
      • Only 20% can recall tv ads
  • ? Questions ?
    • Based on the principles of attention presented, explain why riders receive these new ads so positively.
    • Using the same principles what should the ads’ creators consider to avoid the potential burnout of this medium?
    • THANK YOU
    • :-)