UNLV Presentation [FREBERG]

471 views

Published on

Presentation during panel session for Beyond Convergence Conference at University of Nevada, Las Vegas. October 25, 2013.

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
471
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

UNLV Presentation [FREBERG]

  1. 1. LESSONS FROM CRISES FOR PR & JOURNALISM
  2. 2. INTRODUCTION   Contemporary  journalism  and  public   rela4ons  prac4ces  have  been  enhanced   as  well  as  challenged  by  the  emergence   of  social  media  pla:orms  throughout  all   aspects  of  society.         Ques4on  remains  for  2013       PR  +  Journalism  =  Friends?   LOUISVILLE.EDU
  3. 3. LOUISVILLE.EDU
  4. 4. Goals  and  Objec5ves     Audience  Analysis     Listening  &  Monitoring     Crisis  planning  &  playbook     Scenario  &  Educa5on  Training     Crisis  history     Corporate  Culture     Frontline  &  Senior  Employees    L O U I S V I L L E . E D U Strategic  Storytelling  
  5. 5. Emerging  Specializa5ons   •  Emerging  specializa4ons  such  as  real  &me   marke&ng,  visual  storytelling,  and   strategic  storytelling  within  social  media   have  raised  both  opportuni4es  and   challenges  for  public  rela4ons   professionals.   •  Mobile  and  data     •  Wearable  Technologies   •  Blending  the  fields  of  PR  and  journalism       LOUISVILLE.EDU
  6. 6. LOUISVILLE.EDU
  7. 7. PR  professionals  on  social   media     LOUISVILLE.EDU
  8. 8. PUBLIC   CREDIBILITY   CRISIS   BRAND   CRISIS   PERSONAL   CRISIS   • Focuses  on  government,  non-­‐government   organiza4ons   • Ex.  CDC,  FDA,  Susan  B.  Komen  Founda4on   • Focuses  on  corpora4ons,  private  enterprise   and  industry   • Ex.  Domino’s,  KitchenAid,  Burger  King,  KFC,   Applebee’s   • Focuses  on  individuals,  celebri4es,  and   corporate  execu4ves   • Ex.  Lance  Armstrong,  Charlie  Sheen,  Tiger   Woods,  Kenneth  Cole,  Anthony  Weiner  
  9. 9. 1 2 3 4
  10. 10. 1 2 3 4
  11. 11. Recent  Crises   •  Crisis  situa5ons   –  Hurricane  Sandy  (2012)   –  Super  Bowl  Power  Outage  (2013)   –  Kevin  Ware  Injury  (2013)   –  Boston  Bombing  (2013)   •  Others  to  consider   –  Amy’s  Bakery  (2013)   –  HMV  (2013)  Firing  of  employees  &  mass  twee4ng   –  Anthony  Weiner  Poli4cal  Crisis  (2013)     LOUISVILLE.EDU
  12. 12. Kevin  Ware  &     •  Trends  &  Implica4ons   –  Transforming  crisis  into  opportunity.   –  Power  of  ac4ons  through  visual  storytelling.   –  Establishing  consistent  pla:orm  for  voice   throughout  crisis  (UofL  Athle4cs,  ULFlyingCard,   and  Kevin  Ware’s  verified  Twiber  account).   –  Engagement  among  community  to  branch  out   into  other  social  media  ecosystems  (ex.  Kobe   Bryant,  Lible  Wayne,  White  House).   –  Presence  at  White  House  Correspondents   Dinner  &  Leberman   LOUISVILLE.EDU 13  
  13. 13. LOUISVILLE.EDU 14  
  14. 14. •  Power  of  owned  media  &   increase  presence  in  real-­‐4me   communica4ons   •  Issues  pertaining  to  real-­‐4me   marke4ng  among  brands  and   marketers  (Guy  Kawasaki  &   Epicurious)   •  Visuals  and  videos  dominated   social  media  updates   (mul4media  components)  
  15. 15. Google  Glasses   •  Press  conferences  /  personal   teleprompter   •  POV  videos  (similar  to  Go  Pro)   •  Eye  witness  accounts  in  crises   •  Rise  of  Privacy  issues   •  Health  ini4a4ves  &  life  saving  apps  in   disasters  (ex.  CPR)   •  Eye  witness  reality  showcases   •  “On  the  record”  to  be  shared  across   mul4ple  pla:orms   •  Policies  and  procedures   •  Ci4zen  repor4ng   •  Community  building   LOUISVILLE.EDU
  16. 16. Google  Glasses  Apps   •  Watchup  (news)  &  NY  Times   •  Social  Media  News  –   Mashable  &  Marke4ngLand   •  Evernote  for  Glass  (photos   and  notes)   •  Social  Media  (FB,  Twiber,   Google+,  Glassagram)   •  Glassenta4on  (presenta4on)   •  Wandrebee  (photoblogging)   LOUISVILLE.EDU
  17. 17. “My vision when we started Google 15 years ago was that eventually you wouldn't have to have a search query at all.You'd just have information come to you as you needed it. And [Google Glass] is now, 15 years later, sort of the first form factor that I think can deliver that vision. Sergey Brin Google Co-Founder Source: TED Bio [http://www.ted.com/speakers/sergey_brin.html]
  18. 18. Best Practices & Tips •  Social media is just the beginning •  Crises can arise for PR and journalists online and offline – and stay online forever even after incident •  Setting up guidelines is key & learn from experiences •  Crises are part of PR & Journalism DNA •  Evolution of relationship – PR and journalists need to be partners •  Education and training in social & mobile media together •  Facing the same challenges in crisis situations involving new media (social media and wearable technologies) LOUISVILLE.EDU

×