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Blogging 101: The good, the better, and the fabulous!
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Blogging 101: The good, the better, and the fabulous!


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Guest lecture presented via Skype for Dr. Childer's Social Media Class at the University of Tennessee (Fall 2012)

Guest lecture presented via Skype for Dr. Childer's Social Media Class at the University of Tennessee (Fall 2012)

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  • 1. The good, the better, and the fabulous! Karen Freberg, Ph.D.
  • 2. Introduction Karen Freberg, Ph.D. – University of Louisville  Education:  Ph.D., Communications (University of Tennessee)  MA, Strategic Public Relations (University of Southern California)  BS, Public Relations (University of Florida)  Interests:  Social media, Crisis Communications, and PR  Social Media:  FB, LinkedIn, Twitter (@kfreberg), and Pinterest  Blog:
  • 3. How did I get started withmy blog? 1996: Started my own personal website – originally a Val Kilmer fan site.  1997-2001: Website for track and field activities in HS (threw the shot put) 2001-2006: Website for college track and field activities, newsletters, pictures, updates, and commentary on other track and field sites 2006: Started blog on PR, Sports PR, and New Media 2012: Six years of blogging on social media, PR, and crisis communications. Blog used as a reading list for several PR classes and programs, and ranked among Traacker’s top 25 PR Influential Blogs
  • 4. Overview Blogging is considered to be traditional social media practices in 2012 Many brands have a blog to communicate with their publics  Southwest Airlines  Starbucks  Whole Foods Employers today expect young professionals to know  1) how to blog  2) how to write on a blog  3) how to professionally conduct themselves on a blog as well as integrate innovative ways for storytelling on the behalf of the brand / organization
  • 5. What exactly is a blog?  Usually written by either one person or a team of writers on various yet related topics  Updated regularly  Incorporates multimedia components to emphasize points and commentary in posts  Written in a different format than other forms of media in Advertising and PR  1000 words most  Issue of key words tagged to posts to be easily searchable  Categories
  • 6. Why Blog? Humanizes your brand Separates yourself from rest of the PR field Updates your presence in social media community Practices writing Promotion and drives interest / traffic to your brand Promotion in sharing insights and expertise in the field Job opportunities from blogging Digital Word-of-Mouth / Storytelling
  • 7. Guest Panelist Jobopportunities Sharing insights & presenting abroad Sharing expertise in keynote presentation Consultingopportunities
  • 8. What to include on your blog Title  Links to other blogs in profession / industry as well as specialized Contact information interests Categories of interest  PRSA  Advertising Age Site traffic widget  Mashable Twitter feed widget  UTK  PR Firms (ex. Edelman) Share button for other social  Other blogs & bloggers in PR & media platforms Advertising Comment  CV or Resume (page AND PDF)
  • 9. How to get started? Determine your overall goal and purpose for your blog  Professional and Personal / Professional?  How do you want to be perceived on your blog?  How will this blog help your reputation management online?  What do you want to write about?  What will be your domain name? Format  What platform will you be using for your blog  What tools will you use to enhance content on blog
  • 10. Other tips Read other blogs you find to be successful Determine what will be your area of specialization and expertise within the blogosphere. Write posts w/ multimedia. This can be videos, infographics, pictures, slideshows, etc. Guest blog on other sites. Engage with other bloggers to see if you can exchange opportunities to write posts. Engage with followers who are commenting on your site Write catchy headlines that are easily searchable. Have a unique, strong, and confident voice on your blog Use proper grammar and spelling in blog posts Write, write, and write some more! The best way to learn how to blog is to practice.
  • 11.  Facebook, Twitter, and LinkedIn are not the only social media platforms to think about when it comes to getting traffic to your blog – Pinterest / Quora / Vimeo Be aware of what you can and cannot post on your blog (ex. Copyright pictures, videos, documents, etc) Sign up for your blog on a blog directory (Technorati or BlogPulse) Promote your blog on FB & Twitter – make sure to space out timing of posts to not overwhelm audiences Have a schedule for writing on your blog – determine most popular days in terms of web traffic Analyze your web traffic results through Google Analytics, Feedjit (free), Topsy, Bottlenose, and other resources
  • 12. Final Thoughts on Blogging Blogging is a great way to distinguish yourself in the PR and Advertising community Great tool to practice your writing and creative skills Think before you post – you never know who may be reading your blog post! Write, write, and write some more! The best way to get good at blogging is to write a little bit each day.
  • 13. Blog Resources PR Blogs to follow  Brian Solis:  Jeremiah Owyang:  Jason Falls:  Katie Paine: Social Media websites  Mashable:  Social Media Influence:  Social Media Today: Visuals for Inspiration  - Awesome community for creating and sharing infographics.  Video Infographics: