Blogging 101: The good, the better, and the fabulous!


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Guest lecture presented via Skype for Dr. Childer's Social Media Class at the University of Tennessee (Fall 2012)

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Blogging 101: The good, the better, and the fabulous!

  1. 1. The good, the better, and the fabulous! Karen Freberg, Ph.D.
  2. 2. Introduction Karen Freberg, Ph.D. – University of Louisville  Education:  Ph.D., Communications (University of Tennessee)  MA, Strategic Public Relations (University of Southern California)  BS, Public Relations (University of Florida)  Interests:  Social media, Crisis Communications, and PR  Social Media:  FB, LinkedIn, Twitter (@kfreberg), and Pinterest  Blog:
  3. 3. How did I get started withmy blog? 1996: Started my own personal website – originally a Val Kilmer fan site.  1997-2001: Website for track and field activities in HS (threw the shot put) 2001-2006: Website for college track and field activities, newsletters, pictures, updates, and commentary on other track and field sites 2006: Started blog on PR, Sports PR, and New Media 2012: Six years of blogging on social media, PR, and crisis communications. Blog used as a reading list for several PR classes and programs, and ranked among Traacker’s top 25 PR Influential Blogs
  4. 4. Overview Blogging is considered to be traditional social media practices in 2012 Many brands have a blog to communicate with their publics  Southwest Airlines  Starbucks  Whole Foods Employers today expect young professionals to know  1) how to blog  2) how to write on a blog  3) how to professionally conduct themselves on a blog as well as integrate innovative ways for storytelling on the behalf of the brand / organization
  5. 5. What exactly is a blog?  Usually written by either one person or a team of writers on various yet related topics  Updated regularly  Incorporates multimedia components to emphasize points and commentary in posts  Written in a different format than other forms of media in Advertising and PR  1000 words most  Issue of key words tagged to posts to be easily searchable  Categories
  6. 6. Why Blog? Humanizes your brand Separates yourself from rest of the PR field Updates your presence in social media community Practices writing Promotion and drives interest / traffic to your brand Promotion in sharing insights and expertise in the field Job opportunities from blogging Digital Word-of-Mouth / Storytelling
  7. 7. Guest Panelist Jobopportunities Sharing insights & presenting abroad Sharing expertise in keynote presentation Consultingopportunities
  8. 8. What to include on your blog Title  Links to other blogs in profession / industry as well as specialized Contact information interests Categories of interest  PRSA  Advertising Age Site traffic widget  Mashable Twitter feed widget  UTK  PR Firms (ex. Edelman) Share button for other social  Other blogs & bloggers in PR & media platforms Advertising Comment  CV or Resume (page AND PDF)
  9. 9. How to get started? Determine your overall goal and purpose for your blog  Professional and Personal / Professional?  How do you want to be perceived on your blog?  How will this blog help your reputation management online?  What do you want to write about?  What will be your domain name? Format  What platform will you be using for your blog  What tools will you use to enhance content on blog
  10. 10. Other tips Read other blogs you find to be successful Determine what will be your area of specialization and expertise within the blogosphere. Write posts w/ multimedia. This can be videos, infographics, pictures, slideshows, etc. Guest blog on other sites. Engage with other bloggers to see if you can exchange opportunities to write posts. Engage with followers who are commenting on your site Write catchy headlines that are easily searchable. Have a unique, strong, and confident voice on your blog Use proper grammar and spelling in blog posts Write, write, and write some more! The best way to learn how to blog is to practice.
  11. 11.  Facebook, Twitter, and LinkedIn are not the only social media platforms to think about when it comes to getting traffic to your blog – Pinterest / Quora / Vimeo Be aware of what you can and cannot post on your blog (ex. Copyright pictures, videos, documents, etc) Sign up for your blog on a blog directory (Technorati or BlogPulse) Promote your blog on FB & Twitter – make sure to space out timing of posts to not overwhelm audiences Have a schedule for writing on your blog – determine most popular days in terms of web traffic Analyze your web traffic results through Google Analytics, Feedjit (free), Topsy, Bottlenose, and other resources
  12. 12. Final Thoughts on Blogging Blogging is a great way to distinguish yourself in the PR and Advertising community Great tool to practice your writing and creative skills Think before you post – you never know who may be reading your blog post! Write, write, and write some more! The best way to get good at blogging is to write a little bit each day.
  13. 13. Blog Resources PR Blogs to follow  Brian Solis:  Jeremiah Owyang:  Jason Falls:  Katie Paine: Social Media websites  Mashable:  Social Media Influence:  Social Media Today: Visuals for Inspiration  - Awesome community for creating and sharing infographics.  Video Infographics: