Aejmc 2014 Presentation on Google Glass

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Aejmc 2014 Presentation on Google Glass

  1. 1. EXPERIMENTING IDEAS AND CONCEPTS
  2. 2. • Headgear (Google Glass) • Virtual Reality Headgear (Oculus Rift) • Smart Watches • GoProSource: http://www.innovationexcellence.com/blog/2014 /07/11/wearable-technology-in-the-classroom-infographi c/
  3. 3. • Professors have to learn new tools to integrate and apply in course lessons as well as in assignments, projects, and igniting connections. • HUGE pressure to be innovative, strategic, and relevant for students and profession. • Porter et al (2014) mentioned that the role of this new blended learning environment for higher education courses is considered to be “the new normal” (p. 185). • Balancing theory and practice a challenge.
  4. 4. • Sparks innovation • Creative Opportunity • Captures attention • Storytelling • Course narrative • Adaptability • New tool & medium • Experimentation • Storytelling from your POV • Reputation For Students For Professors
  5. 5. • Theoretical Applications and Discussions • Discussions on human/social interactions / social identity • Implications towards relationship management • Perception [Attribution Theory] of Glass Explorers - Reputation Management & Influence • Uses and Gratification
  6. 6. • Applied • Creative Brainstorming Sessions [Preliminary - all courses] • Strategic Briefs for PR initiatives [Social Media Course] • Capturing soundbites, statements, and interviews for press releases and media kits [StratComm Writing Course] • POV Glass Stories [Personal Story, Day-in-the-life of an Intern/PR pro & professor, Emotional Experience targeted in Advertisement]
  7. 7. • Undergraduates and Graduate Students • Graduate Students – extra research involved [primary + IRB]
  8. 8. • Google Glass Etiquette • Construct etiquette to add to social media and/or mobile application policy for brands. • Discuss do’s & don’ts when using Google Glass • Case Studies involving Google Glass • Kenneth Cole • NBA Teams [Sacramento Kings and Indiana Pacers], Medical Schools, Businesses [Virgin Airlines] • Legal Cases [Driving, Bars, Restaurants, etc] • POV [Point of View Exercises] • Record Lectures from Professor’s Point of View [POV] • POV Record Speeches, Presentations, and Guest Lectures [*Permission] • POV Press Conferences [Media Training, Crisis Communications, Event Planning]
  9. 9. IGNITE THE CREATIVE SPARK
  10. 10. POV is the next medium
  11. 11. Embrace. Challenge. Learn. WE ARE ALL IN THIS TOGETHER
  12. 12. • Role as a mentor / ambassador, not just an explorer. • Shared applied experiences with others key for innovation. • Still has a learning curve as new cards and apps come up. • Obligation to share story, POV, and technology with others. • Experimentation is paying off with Google Glass. • Google Glass is just the beginning [Oculus Rift, etc].

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