2011 Karen France KAR Legislative Meetings
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2011 Karen France KAR Legislative Meetings

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2011 Karen France KAR Legislative Meetings 2011 Karen France KAR Legislative Meetings Presentation Transcript

  • SOMETHINGS TO TALK ABOUT IN 2011
    Presented by:
    Karen France, President & CEO
    Real Estate Business Resources, Inc.
  • Let’s talk about
    Kansas Market Stats
    HouseLogic
    Using the property value shift to your advantage
    RPR
    2010 NAR Profile of Home Buyers and Sellers
    Smartphones
    QR Codes
    Twitter
    More Google
    Cool stuff
  • HouseLogic allows you to:
    Keep in touch with your clients and customers: HouseLogic offers a free source of ready-to-use content, through its REALTOR® Content Resource (RCR). The RCR contains top-quality content for your Web sites, blogs, and newsletters. Easily integrate this content with your communications efforts and continue the conversation with your clients long after the sale.
    Build your reputation as a housing expert: Use the insights and data on HouseLogic to position yourself with home owners as a go-to resource to help them make smart decisions about what may be their largest investment -- their home.
    Drive your business forward: Maintain and grow your consumer relationships with information that’s valuable and relevant to current or prospective home owners at all experience levels and stages of life.
  • REALTOR Content Resource for HouseLogic (members.houselogic.com)
  • HouseLogic
  • $$$$$ Business Opportunity: County appraiser valuations
    Entire state Sales price
    Average: -.3% Median 0%
    Ranges from across the state:
    Average -1.4%--10.5%
    Median: -.3%-17.5%
  • $$$$$ Business Opportunity: County appraiser valuations
    County appraisals will be mailed out in the next few months
    There can be a 2-3 year lag time before the county appraiser “averages” catch up to the reality of the marketplace
    If you have seen reductions in average sales price in your market, the county appraiser probably won’t register it this year.
    So…when the new appraisals come out, contact the folks who bought from you in the last few years and offer to do a CMA for them to see if the value assigned matches the “true market”. It makes them feel taken care of by you…and just in case they were thinking about selling and “buying up”...and who is on their doorstep???
  • Congratulations to our 8 MLS’s who have signed the license agreement!
    Heartland (Kansas City)
    Salina
    Lawrence
    Junction City
    Manhattan
    Topeka
    Hutchinson
    McPherson
  • What is the RPR?
    This database is designed to be
    • a resource for NAR members (REALTORS®, REALTOR-ASSOCIATE® members and Institute Affiliate members),
    • creating single source access to data
    • which will add value to the information available for members to use with their clients and customers.
  • What is the RPR?
    3,000
    DATA
    SOURCES
    (including public records)
  • RPR Benefits & Highlights
    The RPR™ provides unmatched access to a
    single-source national compilation of:
    tax and assessment data;
    property data
    neighborhood
    school
    demographic information
    foreclosure
    home improvement
    mortgage
    flood maps
    maps
    zoning
    trends and
    reports
    It is exclusively for members of NAR, who can share its information with their clients.
  • How do you get access to the RPR?
    • NAR Members who register with a valid NRDS ID can access non-proprietary, non-MLS sourced information: PUBLIC RECORDS
    • Only MLS/Participants & Subscribers will be able to view MLS information.
    • There is no public access to the RPR™, and the database and its data cannot be shared through consumer websites.
  • How do you get access to the RPR?
    • But FIRST, your MLS has to sign a license agreement .
    • If your MLS hasn’t done this yet, you can go to the RPR blog to request a license agreement:
    • http://blog.narrpr.com/product/request-enrollment-package
  • How do you get access to the RPR?
    Join 8 other Kansas MLS’s who have signed their agreement:
    Heartland
    Lawrence
    Salina
    Manhattan
    Junction City
    Topeka
    Hutchinson
    McPherson
    It takes 12 weeks from the time you turn in your signed agreement until your MLS data goes live in RPR.
  • As of today, 72 MLS’s and 224,915 REALTORS® have access to the RPR.
    By the end of 2011, approximately 900,000 REALTORS® across 800 MLS’s will have access.
    Get in line now!
  • According to the NAR Profile of Home Buyers and Sellers: How did you search for homes to purchase?
  • According to the NAR Profile of Home Buyers and Sellers: How did you find the house you purchased?
  • According to the NAR Profile of Home Buyers and Sellers: Usefulness of information sources among those buyers that used each source—Very Useful
  • According to NAR Profile of Home Buyers and SellersWhere did you search for your home on the Internet?:
  • Yahoo Real Estate overtakes Realtor.com in October
  • How many of you got a smartphone from Santa???
  • Verizon iphone…finally!
  • Google Android surpassed Apple iPhone in november
  • What do people do with their smartphones????
  • QR CODES (QUICK READ)
  • QR Codes: Two kinds
    SQUARES
    TRIANGLES
  • QR Codes: to READ them:
    get neoreader app on your smartphone
    Go to gettag.mobi in your smartphone browser
    SQUARES
    TRIANGLES
  • QR Codes: Two kinds
    SQUARES
    TRIANGLES
  • QR Codes: to CREATE and TRACK them:
    Go todelivr.com
    go to: tag.microsoft.com
    SQUARES
    TRIANGLES
  • Put them EVERYWHERE you market yourself, your company, your listings
    • On your website homepage
    • On each of your listings on your website
    • On your flyers
    • On your business cards
  • What to link them to???
    • Your website
    • The website for your listing
    • The YouTube video of your listing
    • Your vcard
    • The telephone number (the one that you will answer!)
    • Your text message number
    • Your Facebook page
    • Your Open House Schedule
    • Your profile page
  • And Real Estate
    Look at Twitter as an educational resource. If you can find a few people to follow who inspire you and share insight and information that can improve the way you do business, wouldn’t that be greatWecould all be helping each other professionally.
    Use Twitter as a networking resource. There are some really interesting people on Twitter. There are probably some interesting people right in your own city on Twitter. Seek them out, engage them, and increase your network. You can even meet them in real life. At least you know that you have one thing in common right away– Twitter.
    You can use Twitter as a way of touching your clients.
    Invite your clients to use Twitter.
    They can follow you, you can follow them.
    You can all exchange information and ideas.
    You could notify them of new listings, open houses, share links you think they might enjoy or find informative.
    Basically, you can build your very own Twitter real estate community.
    If you want, you can even make it private.
    If you set up a separate account that you only want your clients to have access to, you can simply set the privacy settings so that only people who you approve can view your tweets.
    Daniel Rothamel, Agent Genius, Welcome to Social Media for Real Estate 101: Twitter
    • Twitter.com/kansasrealtors
  • Bit.ly
  • Still GaGa over
  • Topics
    Chrome
    Docs
    Word
    Excel
    Powerpoint
    Pictures (Picasa)
    Videos-youtube
    Calendar
    Voice
  • Google search built in
    Faster— Google Instant —faster load times!!
    You can add extensions!
  • Google Channel on YouTube
  • Don’t forget to get the Google app for your smartphone!!!!
  • Cool stuff!
  • Samsung WiFi Refrigerator
  • Where do I get my information?
    INDUSTRY
    • NAR
    • RealTrends
    • Inman News
    • Realty Times
    • ALQ (Real Estate Intelligence Report)
    • RisMedia
    • Zillow
    • Trulia
    • ActiveRain
    NON-INDUSTRY
    • Fast Company
    • AdAge Digital
    • Springwise
    • Trendwatching
    • Mashable
    • TED (ideas worth spreading)
    • Facebook
    • Twitter
    • A multitude of blogs
  • What should you know before you try or buy new technology (or your current technology doesn’t work???)
    KAR Technology Helpline
    1-866-432-3021
  • What REBR can do for your association:
    • Strategic Planning
    • Member focus groups
    • Industry Update
    • Technology Updates
    • Technology Training—$25 per member for 3 hour class (minimum 20 students)
    • Facebook/Twitter 101
    • Google 101
    • Outlook 101
  • If you are a broker
    What REBR can do for you:
    Profit Navigator
    Legal Protection Program
    My Transaction Documents
    Facebook/Twitter 101 classes
    If you are an agent
    • Real Estate Shows
    • My Transaction Documents
    • Facebook/Twitter 101 classes
  • Have a Successful 2011!
    Real Estate Business Resources, Inc.
    Your Partner in the Real Estate Business
     
    Thanks to Our Business Partners!!
    firstamks.com
    ahswarranty.com