By Rebecca DiBona, Colby Eaton, Kalei Fowkes & Elizabeth Pape .
What & Why?
Topic: Social Networking in Business, Communications, Government, & Academic Institutions.
We all use social networking recreationally & we’re curious as to how it was beneficial in other aspects of our lives.
Elements of our Topic: Social Networking in the Context of….
Business: Where do C-Suite Executives get their Information? SOURCE: FORBES INSIGHTS, "THE RISE OF THE DIGITAL C-SUITE"THE EXPANDING B2B ONLINE UNIVERSE Share of executives who judged source "valuable” or "very valuable
104 million users in the United States
Registration increasing by 250,000 per day since 2007
People spend up to 17% of their time on social networks
58% of users have a household income of $60,000 or more
Major target for businesses advertising products
Creating “fan” pages or groups that promote your business
Allow customers to talk about products
Opens up communication between businesses and customers
Government: How do they use Social Networking?
EPA – Facebook Network
CIA – Uses Facebook group to invite students to apply for jobs
USA.gov – Facebook fan page, public can become fan, post videos, news and photos
Library of Congress – Photostream in Flickr
Posts government’s public domain photos on a site where public can comment on the photos
LinkedIn – A Network of experienced professionals
Govloop – A social network for all federal, state, and local government employees
NASA – CoLab: Collaborative Workspace Site
Provides frameworks for partnership projects between the nation's space program and talented, creative, tech-savvy communities.
Fosters interest and involvement in the space program
Provides a way for individuals to actually contribute to NASA
Social Networking in Academic Institutions:
``The only way my class communicates its articles or what's happening is through their Facebook,'' says Krop's journalism teacher Mary K. Sullivan.
Virtually free of cost.
Can be utilized in a secure, password-protected environment.
Business people rated the Internet their most valuable research tool.
Communicating through social networking isn’t limited to friend-to-friend dialogue; job hunting & dating websites are also available.
The government uses social networking too! Keeping the public updated is one of their most common uses for the Internet.
The use of social networking sites is growing in academic institutions. The fact that they provide a fun & interesting way to teach, thus keeping kids involved, is one of its biggest advantages.
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