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    Presentaion Presentaion Presentation Transcript

    • By Rebecca DiBona, Colby Eaton, Kalei Fowkes & Elizabeth Pape .
    • What & Why?
      • Topic: Social Networking in Business, Communications, Government, & Academic Institutions.
      • We all use social networking recreationally & we’re curious as to how it was beneficial in other aspects of our lives.
    • Elements of our Topic: Social Networking in the Context of….
    • Business: Where do C-Suite Executives get their Information?      SOURCE: FORBES INSIGHTS, "THE RISE OF THE DIGITAL C-SUITE"THE EXPANDING B2B ONLINE UNIVERSE     Share of executives who judged source "valuable” or "very valuable
    • Business: Facebook
      • 104 million users in the United States
        • Registration increasing by 250,000 per day since 2007
        • People spend up to 17% of their time on social networks
        • 58% of users have a household income of $60,000 or more
      • Major target for businesses advertising products
      • Creating “fan” pages or groups that promote your business
        • Newsletters/updates/links
        • Allow customers to talk about products
        • Opens up communication between businesses and customers
    • Business: Twitter
    • Communications:
    • Government:
    • Government: How do they use Social Networking?
      • Facebook
        • EPA – Facebook Network
        • CIA – Uses Facebook group to invite students to apply for jobs
        • USA.gov – Facebook fan page, public can become fan, post videos, news and photos
      • Library of Congress – Photostream in Flickr
        • Posts government’s public domain photos on a site where public can comment on the photos
      • LinkedIn – A Network of experienced professionals
      • Govloop – A social network for all federal, state, and local government employees
      • NASA – CoLab: Collaborative Workspace Site
        • Provides frameworks for partnership projects between the nation's space program and talented, creative, tech-savvy communities.
        • Fosters interest and involvement in the space program
        • Provides a way for individuals to actually contribute to NASA
    • Social Networking in Academic Institutions:
      • ``The only way my class communicates its articles or what's happening is through their Facebook,'' says Krop's journalism teacher Mary K. Sullivan.
      • Virtually free of cost.
      • Can be utilized in a secure, password-protected environment.
    • Academic Institutions:
    • Remember…
      • Business people rated the Internet their most valuable research tool.
      • Communicating through social networking isn’t limited to friend-to-friend dialogue; job hunting & dating websites are also available.
      • The government uses social networking too! Keeping the public updated is one of their most common uses for the Internet.
      • The use of social networking sites is growing in academic institutions. The fact that they provide a fun & interesting way to teach, thus keeping kids involved, is one of its biggest advantages.
      • “ About Us.” LinkedIn.com . 2008. 31 March 2010.
      • Cohen, Howard. "Miami-Dade Schools Use Social Media to Reach Students - Miami- Dade - MiamiHerald.com." MiamiHerald.com - Miami & Ft. Lauderdale News, Weather, Miami Dolphins & More . 16 Mar. 2010. Web. 04 Apr. 2010.
      • Elka. "Some Thoughts on Effective Social Networking | VoIP | Telecom| Mobility | Blog." VoIP | Telecom | Mobility | Blog . 31 Dec. 2009. Web. 05 Apr. 2010.
      • Gordhamer, Soren. "5 Levels of Effective Communication in the Social Media Age." Social Media News and Web Tips – Mashable – The Social Media Guide . 4 Mar. 2010. Web. 04 Apr. 2010.
      • Harris, Thor. "It's good to talk." ICIS Chemical Business 276.14 (2009): 33-5. Business Full Text . Web. 29 Mar. 2010.
      • Juris, Jeffrey. “Cultural Production in a Digital Age.” Annals of the American Society of Political and Social Science . Jan. 2005: Vol 597.
      • McCullum, Kenya. "Why Social Networking Is an Important Tool for Effective Job Hunting." Latest National Breaking News - Stay Current with Top Experts . Clarity Digital Group LLC, 14 July 2009. Web. 04 Apr. 2010
      • Rutigliano, Richard. "Social Media can help you grow." Oilheating 68.11 (2009): 18, 20, 22. Business Full Text . Web. 29 Mar. 2010.
      • Social Networks and Government.” WebContent.gov . 19 November 2008. 31 March 2010.