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  • By Rebecca DiBona, Colby Eaton, Kalei Fowkes & Elizabeth Pape .
  • What & Why?
    • Topic: Social Networking in Business, Communications, Government, & Academic Institutions.
    • We all use social networking recreationally & we’re curious as to how it was beneficial in other aspects of our lives.
  • Elements of our Topic: Social Networking in the Context of….
  • Business: Where do C-Suite Executives get their Information?      SOURCE: FORBES INSIGHTS, "THE RISE OF THE DIGITAL C-SUITE"THE EXPANDING B2B ONLINE UNIVERSE     Share of executives who judged source "valuable” or "very valuable
  • Business: Facebook
    • 104 million users in the United States
      • Registration increasing by 250,000 per day since 2007
      • People spend up to 17% of their time on social networks
      • 58% of users have a household income of $60,000 or more
    • Major target for businesses advertising products
    • Creating “fan” pages or groups that promote your business
      • Newsletters/updates/links
      • Allow customers to talk about products
      • Opens up communication between businesses and customers
  • Business: Twitter
  • Communications:
  • Government:
  • Government: How do they use Social Networking?
    • Facebook
      • EPA – Facebook Network
      • CIA – Uses Facebook group to invite students to apply for jobs
      • USA.gov – Facebook fan page, public can become fan, post videos, news and photos
    • Library of Congress – Photostream in Flickr
      • Posts government’s public domain photos on a site where public can comment on the photos
    • LinkedIn – A Network of experienced professionals
    • Govloop – A social network for all federal, state, and local government employees
    • NASA – CoLab: Collaborative Workspace Site
      • Provides frameworks for partnership projects between the nation's space program and talented, creative, tech-savvy communities.
      • Fosters interest and involvement in the space program
      • Provides a way for individuals to actually contribute to NASA
  • Social Networking in Academic Institutions:
    • ``The only way my class communicates its articles or what's happening is through their Facebook,'' says Krop's journalism teacher Mary K. Sullivan.
    • Virtually free of cost.
    • Can be utilized in a secure, password-protected environment.
  • Academic Institutions:
  • Remember…
    • Business people rated the Internet their most valuable research tool.
    • Communicating through social networking isn’t limited to friend-to-friend dialogue; job hunting & dating websites are also available.
    • The government uses social networking too! Keeping the public updated is one of their most common uses for the Internet.
    • The use of social networking sites is growing in academic institutions. The fact that they provide a fun & interesting way to teach, thus keeping kids involved, is one of its biggest advantages.
    • “ About Us.” LinkedIn.com . 2008. 31 March 2010.
    • Cohen, Howard. "Miami-Dade Schools Use Social Media to Reach Students - Miami- Dade - MiamiHerald.com." MiamiHerald.com - Miami & Ft. Lauderdale News, Weather, Miami Dolphins & More . 16 Mar. 2010. Web. 04 Apr. 2010.
    • Elka. "Some Thoughts on Effective Social Networking | VoIP | Telecom| Mobility | Blog." VoIP | Telecom | Mobility | Blog . 31 Dec. 2009. Web. 05 Apr. 2010.
    • Gordhamer, Soren. "5 Levels of Effective Communication in the Social Media Age." Social Media News and Web Tips – Mashable – The Social Media Guide . 4 Mar. 2010. Web. 04 Apr. 2010.
    • Harris, Thor. "It's good to talk." ICIS Chemical Business 276.14 (2009): 33-5. Business Full Text . Web. 29 Mar. 2010.
    • Juris, Jeffrey. “Cultural Production in a Digital Age.” Annals of the American Society of Political and Social Science . Jan. 2005: Vol 597.
    • McCullum, Kenya. "Why Social Networking Is an Important Tool for Effective Job Hunting." Latest National Breaking News - Stay Current with Top Experts . Clarity Digital Group LLC, 14 July 2009. Web. 04 Apr. 2010
    • Rutigliano, Richard. "Social Media can help you grow." Oilheating 68.11 (2009): 18, 20, 22. Business Full Text . Web. 29 Mar. 2010.
    • Social Networks and Government.” WebContent.gov . 19 November 2008. 31 March 2010.