Converging IPTV and OTT:Building an Enhanced ValueProposition for ConsumersCSTB – February 8, 2012Alexandre Guitine, Sales...
Verimatrix ProfileFounded        2000Scope          Content and Revenue Security for multi-network, multi-screen          ...
Global Trend: Shift To IP based delivery             Past Environment                                           Present En...
OTT Video Services:Is This Really a Separate World?                                                                       ...
Industry Trends 2011             Content Everywhere – A Maturing Perspective             Content Everywhere – A Maturing P...
IPTV and OTTTechnologiesIPTV                                                      OTT1. Requires dedicated last mile      ...
HTTP Live Streaming                                                                        High bitrate                   ...
Converging Two Breedsof IP Technologies?   Combine quality focus of managed network delivery    with ubiquitous support o...
Building theNetwork of the Future
Single Network Support - DVBSMS / Middleware                                            Single Security Authority         ...
Multi-Network Support - IPSMS / Middleware                                            Single Security Authority           ...
Multi-Network Support –   OTT/MobileSMS / Middleware                                            Single Security Authority ...
Multi-Network Support – VR ONESMS / Middleware                                                                            ...
Multi-Network Support -   MultiRightsSMS / Middleware                                                                     ...
ViewRight ONE™               Multi-Network Receiver Integration               Multi-Network Receiver Integration Multi-ne...
ViewRight ONEFlexible Multi-network Clients                                  API                    Common API and Integra...
Summary              Internet Innovation vs. the Managed Network              Internet Innovation vs. the Managed Network...
Thank YouAlexandre Guitineaguitine@verimatrix.com+7 (926) 525 7624info@verimatrix.comwww.verimatrix.com
vcas 3                                       TM  Video Content Authority System      Expect More fromYour Revenue Security...
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Verimatrix - Multi-network Solutions in the Real World - CSTB 2012

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Featured Speaker: Alexandre Guitine, Sr. Director, Russia/CIS and Eastern Europe.

Alexandre's presentation, “Converging IPTV & OTT: Creating a Multi-Network Security Solution,” focused on unifying the consumer’s multi-screen experience across networks and devices. Among the obstacles to overcome is the typical silo approach, with different security systems for different networks, making pay-TV operations cumbersome and expensive while confusing the consumers.

Based on his experience with advanced operator deployments, Alexandre presented an approach that addresses these problems through a unified multi-network security operation and transparent user experience, to the benefit of operators and consumers alike.

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  • From “a” CAS provider to “the” provider Market leading – leading the market Trusted, reliable to secure content protect revenue Awards mean that others recognize Close to customers, local language and timezone support
  • Aug 13, 2012 © 2007 Verimatrix, Inc.
  • Aug 13, 2012 © 2007 Verimatrix, Inc. Aug 13, 2012 © 2007 Verimatrix, Inc.
  • Aug 13, 2012 © 2007 Verimatrix, Inc. Aug 13, 2012 © 2007 Verimatrix, Inc.
  • Aug 13, 2012 © 2007 Verimatrix, Inc. Aug 13, 2012 © 2007 Verimatrix, Inc.
  • Aug 13, 2012 © 2007 Verimatrix, Inc. Aug 13, 2012 © 2007 Verimatrix, Inc.
  • Aug 13, 2012 © 2007 Verimatrix, Inc. Aug 13, 2012 © 2007 Verimatrix, Inc.
  • Aug 13, 2012 © 2007 Verimatrix, Inc.
  • Transcript of "Verimatrix - Multi-network Solutions in the Real World - CSTB 2012"

    1. 1. Converging IPTV and OTT:Building an Enhanced ValueProposition for ConsumersCSTB – February 8, 2012Alexandre Guitine, Sales Director
    2. 2. Verimatrix ProfileFounded 2000Scope Content and Revenue Security for multi-network, multi-screen applications: DVB, Hybrid, IPTV, Mobile & Over-the-Top to STBs, PCs & mobile devicesHeadquarters San Diego, California, with satellite offices in Atlanta, Boston, Beijing, Singapore, Munich, Amsterdam, Paris, Nice, Moscow, Sao Paulo, and Buenos AiresCustomers 500+ pay-TV customers in 50 countries, including 20 Tier 1 & 2 operators, protecting more than 20 million screens for IPTV, DVB, Hybrid, PCs, smart phones and tablets, connected TVs/STBs, and morePartners Over 110 ecosystem channel and system integration partnersInvestors Goldman Sachs, Mission Ventures, Crescendo Ventures, Cipio Partners, JK&B Capital and SunAmerica Ventures Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 2
    3. 3. Global Trend: Shift To IP based delivery Past Environment Present Environment Telephone Companies Cable Companies ISPs Providers Cable Companies Mobile Operators Satellite Providers “Over-the-top” Services Set-top-boxes Televisions Set-top-boxes IP Devices Televisions Enables PCs PMPs Mobile Phones Tablets Television Channels VOD Television Channels Place-shifting Services PPV Gaming VoIP Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 3
    4. 4. OTT Video Services:Is This Really a Separate World? ????? IPTV Internet TV Service Service Subscriber Account Web portal Delivery Broadband Network to home Network PC/Mac Specific STB Game console Phone Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 4
    5. 5. Industry Trends 2011 Content Everywhere – A Maturing Perspective Content Everywhere – A Maturing Perspective OTT based services no longer considered a stand-alone proposition but part of a well-rounded multi-network offer Tablets as driving force in new services and consumer engagement Live content becoming an important component of OTT service Accelerating role of revenue security in premium OTT TV HTTP Live Streaming (HLS) is a growing standards-centric force Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 5
    6. 6. IPTV and OTTTechnologiesIPTV OTT1. Requires dedicated last mile 1. Unmanaged network bandwidth for high QoS delivery aided by CDNs2. Efficient Multicast linear 2. Web-centric unicast media delivery; RTSP for on-demand delivery technologies3. Segregated in-home network 3. Uses typical in-home under operator control broadband4. High bandwidth, high quality 4. Variety of formats and services of fixed format quality levels5. Requires dedicated IP-STB as 5. End point can be STB, PC end point or various mobile devices6. Local/regional service reach 6. Global service reach Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 6
    7. 7. HTTP Live Streaming High bitrate chunks High quality source video Client dynamically selects best size chunk per encoding period Med bitrate chunks Low bitrate Multi bitrate chunks HLS encoder Adaptive streamingEncoder generates multiple client different video chunks per encoding period Playlist/manifest file #EXTM3U #EXT-X-STREAM-INF: BANDWIDTH=240144 #EXT-X-STREAM-INF: BANDWIDTH=684256 #EXT-X-STREAM-INF: BANDWIDTH=1144587, Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 7
    8. 8. Converging Two Breedsof IP Technologies? Combine quality focus of managed network delivery with ubiquitous support of HTTP Personalize service with unicast Eliminate segmentation of home network Delivery technology scales with client devices Minimize back-end complexity and workflow Watermarking – extending the security perimeter Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 8
    9. 9. Building theNetwork of the Future
    10. 10. Single Network Support - DVBSMS / Middleware Single Security Authority Linear Content ViewRight Client Support Bcast CSM Key & (DVB one-way) control data ViewRight DVB One-way DVB STB Multiplexers, Scramblers, OMI / Entitlement Interface Modulators Verimatrix Entitlements DB Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 10
    11. 11. Multi-Network Support - IPSMS / Middleware Single Security Authority Linear Content ViewRight Client Support Bcast CSM Key & (DVB one-way) control data ViewRight DVB One-way DVB STB Multiplexers, CSM Scramblers, (IPTV/Hybrid) OMI / Entitlement Interface Modulators ViewRight Hybtrid STB IPTV & Verimatrix IP return path Hybrid for ViewRight IPTV, Hybrid clients ViewRight PC / Mac Encoders, Encryptors, Servers Entitlements DB On-demand Content Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 11
    12. 12. Multi-Network Support – OTT/MobileSMS / Middleware Single Security Authority Linear Content ViewRight Client Support Bcast CSM Key & (DVB one-way) control data ViewRight DVB One-way DVB STB Multiplexers, CSM Scramblers, (IPTV/Hybrid) OMI / Entitlement Interface Modulators ViewRight Hybtrid STB ACSM IPTV & Verimatrix Adaptive Streaming IP return path Hybrid for ViewRight IPTV, Hybrid, or OTT clients ViewRight PC / Mac Encoders, ViewRight Encryptors, Web Servers Internet & OTT Entitlements DB On-demand Content Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 12
    13. 13. Multi-Network Support – VR ONESMS / Middleware ViewRight Clients Single Security Authority Linear ViewRight Content Desktop PC Bcast CSM Key & (DVB one-way) control ViewRight data Mac DVB One-way Multiplexers, ViewRight CSM Scramblers, DVB+IPTV ViewRight (IPTV/Hybrid) Web iOS OMI / Entitlement Interface Modulators ViewRight ViewRight DVB+Web ACSM IPTV & Web Android Verimatrix Adaptive Streaming IP return path Hybrid for ViewRight IPTV, Hybrid, or OTT clients ViewRight ViewRight IPTV+Web Web CTV Encoders, Encryptors, ViewRight Servers Internet & ONE OTT Clients Entitlements DB On-demand Content Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 13
    14. 14. Multi-Network Support - MultiRightsSMS / Middleware ViewRight Clients Single Security Authority Linear ViewRight Content Desktop PC Bcast CSM Key & (DVB one-way) control ViewRight data Mac DVB One-way Multiplexers, ViewRight CSM Scramblers, DVB+IPTV ViewRight (IPTV/Hybrid) Web iOS OMI / Entitlement Interface Modulators ViewRight ViewRight DVB+Web ACSM IPTV & Web Android Verimatrix Adaptive Streaming IP return path Hybrid for ViewRight IPTV, Hybrid, or OTT clients ViewRight ViewRight IPTV+Web Web CTV MultiRights PlayReady Server Encoders, Encrypters, ViewRight MultiRights Internet & ONE Marlin Server Servers OTT Clients Entitlements DB MultiRights Access Server(s) On-demand 3rd-party Players Content & DRM Clients MultiRights Framework Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 14
    15. 15. ViewRight ONE™ Multi-Network Receiver Integration Multi-Network Receiver Integration Multi-network STB support increasingly required for  Hybrid DVB + IPTV  Hybrid DVB + OTT  Hybrid IPTV + OTT  Hybrid DVB + IPTV + OTT  Residential Gateway with home media sharing over DLNA Multi-network support requires an integrated client solution that inherits full broadcast integrity combined with IP flexibility A single STB client solution matches VCAS 3 head end goals to provide single security authority for multi-network services Interoperability with dedicated ViewRight security approach on iOS, Android etc. Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 15
    16. 16. ViewRight ONEFlexible Multi-network Clients API Common API and Integration Model API API API Administration/configuration/logging AbstractionSecurity Type Options DTCP-IP (3rd party?) ViewRight Web for ViewRight STB for ViewRight STB for (Sushi/Wasabi) Marlin IPTV DVB STB OpenSSL VideoMark Library Porting Layer (or other crypto lib) Option Transport HW Security Interface Bootstrap Operating System and drivers Event Drivers HW SoC security RAM/ROM Transport SoC CPU and general purpose OTP ID logic Keys Storage HW support logic Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 16 16
    17. 17. Summary Internet Innovation vs. the Managed Network Internet Innovation vs. the Managed Network Pay-TV operators of all types are extending their reach with IP and OTT delivery models Adaptive streaming standards like HLS successfully enable OTT services to smart phones and tablets, connected TVs, PC/Macs, etc. A unified approach to security enables ISPs and service operators to provide an extended value proposition to consumers Multi-network offerings with unified multi-screen security are at the heart of an enhanced and transparent consumer experience Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 17
    18. 18. Thank YouAlexandre Guitineaguitine@verimatrix.com+7 (926) 525 7624info@verimatrix.comwww.verimatrix.com
    19. 19. vcas 3 TM Video Content Authority System Expect More fromYour Revenue Security Solution Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 19

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