Making	
  Hybrid	
  Networks	
  
Smarter	
  with	
  Subscriber	
  
Analy:cs	
  
	
  
Steve	
  Oetegenn	
  
President	
  
M...
© Copyright 2014 Verimatrix, Inc.2
Verimatrix	
  Profile:	
  
© Copyright 2014 Verimatrix, Inc. CONFIDENTIAL3
750+	
  Customers	
  
45M+	
  Screens	
  protect...
Select	
  Pay-­‐TV	
  Operator	
  Customers	
  
© Copyright 2014 Verimatrix, Inc. CONFIDENTIAL4
IPTV	
  	
  (VOD)	
  
IPTV...
© Copyright 2014 Verimatrix, Inc.5
	
  
“I	
  believe	
  television	
  will	
  change	
  more	
  in	
  the	
  
next	
  five...
Core	
  Technology	
  Drivers	
  
© Copyright 2014 Verimatrix, Inc.6
q Consumer	
  expectaXon	
  of	
  services	
  delive...
q  Today’s	
  so`ware	
  based	
  clients	
  	
  can	
  provide	
  a	
  single	
  agent	
  soluXon	
  for	
  
security	
 ...
 
IdenXfying	
  problems	
  in	
  real-­‐Xme	
  provides	
  
for	
  a	
  pro-­‐acXve	
  support	
  model	
  that	
  ensure...
 
IdenXfying	
  problems	
  in	
  real-­‐Xme	
  
provides	
  for	
  a	
  pro-­‐acXve	
  support	
  
model	
  that	
  ensur...
Reducing	
  the	
  costs	
  of	
  content	
  
10
This channel is included in the basic package, but
has very few viewers w...
Marke:ng	
  mul:screen	
  based	
  on	
  content	
  consump:on	
  
This package over-performs on mobile and catch-up compa...
Making	
  sense	
  of	
  data	
  
12
Act upon data
with dedicated
application
packs
Optional capture
agents provided
where...
Thank	
  You!	
  
info@verimatrix.com	
  
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Making Hybrid Networks Smarter with Subscriber Analytics

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Steve Oetegenn, President of Verimatrix, presented "Making Hybrid Networks Smarter with Subscriber Analytics" at ANGA COM 2014

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Making Hybrid Networks Smarter with Subscriber Analytics

  1. 1. Making  Hybrid  Networks   Smarter  with  Subscriber   Analy:cs     Steve  Oetegenn   President   May  2014  
  2. 2. © Copyright 2014 Verimatrix, Inc.2
  3. 3. Verimatrix  Profile:   © Copyright 2014 Verimatrix, Inc. CONFIDENTIAL3 750+  Customers   45M+  Screens  protected   $7Bn+  Revenue protected 7+  Years  as  IPTV     global  number  1   24  Awards   100+  Deployment   countries   7    Global  SIs   110+  Ecosystem  Partners   Revenue security solutions for multi-network, multi-screen video services
  4. 4. Select  Pay-­‐TV  Operator  Customers   © Copyright 2014 Verimatrix, Inc. CONFIDENTIAL4 IPTV    (VOD)   IPTV     IPTV     IPTV  &  OTT     IPTV  &  OTT     IPTV  &  OTT     IPTV     IPTV     IPTV     IPTV     DVB-­‐S  /  DTH     IPTV     DVB-­‐S  /  DTH     DVB-­‐C  /  Cable   IPTV  &  OTT     IPTV  &  OTT     DVB-­‐C  /  Cable   IPTV     OTT   DVB-­‐C  /  Cable   DVB-­‐C  /  Cable   DVB-­‐C  /  Cable   OTT   IPTV     IPTV     DVB-­‐C/IP  Hybrid     DVB-­‐S/IP  Hybrid     DVB-­‐C  /  Cable;   DVB-­‐C/IP  Hybrid;   DVB-­‐S/DTH  &  OTT   OTT   OTT   OTT   IPTV  &  OTT     DVB-­‐C/IP  Hybrid;   OTT   DVB-­‐S;  IPTV   DVB-­‐C  /  Cable  
  5. 5. © Copyright 2014 Verimatrix, Inc.5   “I  believe  television  will  change  more  in  the   next  five  years  than  in  the  last  50.”       -­‐Brian  L.  Roberts,  CEO,  Comcast  
  6. 6. Core  Technology  Drivers   © Copyright 2014 Verimatrix, Inc.6 q Consumer  expectaXon  of  services  delivered  seamlessly  to  a  vastly  expanded   range  of  device  types   q Delivery  over  mulXple  network  types:  cable,  broadband  and  mobile,  using  a   mix  of  protocols  and  bitrates   q A  much  broader  range  of  content  value  points,  including  premium  UHD/4K   offerings   q A  demand  for  more  dynamic  business  and  presentaXon  models  that  address   new  user  expectaXons  and  service  usage  trends  
  7. 7. q  Today’s  so`ware  based  clients    can  provide  a  single  agent  soluXon  for   security  and  analyXcs  across  set-­‐top-­‐box,  web  and  mobile   q  SoluXons  enable  TV  service  providers  to  capture,  interpret,  analyse,  and   act  upon  viewer  data,  providing    a  single  view  of  the  customer    across  all   plaaorms  and  services   q  AcXonable  data  transforms  strategic  decision-­‐making  and  informs   everyday  interacXons  with  consumers,  including:   q  Reduces  the  costs  of  content  through  data-­‐driven  carriage  negoXaXons   and  packaging   q  Marke:ng  mul:screen  based  on  cross-­‐plaaorm  consumpXon   q  Iden:fying  and  fixing  deployment,  enXtlement  and  installaXon  problems   before  the  customer  contacts  the  call  centre   Making  sense  of  network  and  viewer  data   7 Courtesy  Genius  Digital  
  8. 8.   IdenXfying  problems  in  real-­‐Xme  provides   for  a  pro-­‐acXve  support  model  that  ensures   saXsfied  customer  before  they  think  to   contact  the  call  centre.   Fixing  home  installa:on  quality  issues   8 Courtesy Genius Digital
  9. 9.   IdenXfying  problems  in  real-­‐Xme   provides  for  a  pro-­‐acXve  support   model  that  ensures  saXsfied   customer  before  they  think  to   contact  the  call  centre.   Addressing  rights  management  issues   9 Courtesy Genius Digital
  10. 10. Reducing  the  costs  of  content   10 This channel is included in the basic package, but has very few viewers who do not also have the premium package. It is a clear target for shifting to the premium package. Courtesy Genius Digital
  11. 11. Marke:ng  mul:screen  based  on  content  consump:on   This package over-performs on mobile and catch-up compared their consumption on Live and PVR Courtesy Genius Digital
  12. 12. Making  sense  of  data   12 Act upon data with dedicated application packs Optional capture agents provided where existing systems cannot provide necessary data Analyse and interpret data with the Insight Platform Courtesy Genius Digital
  13. 13. Thank  You!   info@verimatrix.com  

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