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Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai
Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai
Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai
Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai
Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai
Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai
Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai
Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai
Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai
Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai
Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai
Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai
Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai
Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai
Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai
Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai
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Multi-network Solutions in the Real World: NAB 2012, Will Law, Akamai

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By any analysis, today's pay television operators are facing a more competitive marketplace than ever before. Pure play over-the-top (OTT) providers have joined the traditional battle between cable, …

By any analysis, today's pay television operators are facing a more competitive marketplace than ever before. Pure play over-the-top (OTT) providers have joined the traditional battle between cable, satellite and IPTV, creating more concern for legacy players.

This new competitive landscape for video services has increasingly meant delivering content in parallel over different networks to a wider variety of devices. With the latest technologies and protocols enabling OTT video, operators are now combining their proprietary delivery networks with wireless and the Internet for a more compelling consumer experience.

But these new offerings require more complex solutions for encoding, managing, and distributing content – and navigating the thorny arena of content rights on new types of devices that operate inside and outside of the subscriber's home. As early TV Everywhere ventures have illustrated, the challenges of acquisition and management of such rights should not be underestimated.

View the presentations from the Multi-network Solutions in the Real World Forum during NAB 2012. An expert panel presented the opportunities, challenges and solutions for commercial video delivery over combinations of managed and unmanaged networks.

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  • Last kickoff 2009Hopefully next kickoff before 2015.When we hit $5B in 2020, growth fueled by mobile in asia
  • Now 7B—more than number of people. (not just mobile)Number of connected devices per person is growing rapidly
  • Thehyperconnected world is changing everything.Today, I want to talk about 4 major trends brought about by hypeconnectivity that will have an enormous and positive impact on our business.The first…
  • Transcript

    • 1. Realizing the Promiseof a Connected WorldWill LawPrincipal Architect Media DivisionAkamai #multinetwork #nabshow
    • 2. Let’s test the dream1) Everyone pull their phone out their pocket and start watching YouTube2) Avoid the $12 movie charge in your room tonight by streaming Netflix through their WiFi3) Drive from SF to San Jose while streaming Pandora through AT&T4) Can you have a social network distribute every aspect of your life to your friends and their friends and a few thousand marketers? #multinetwork #nabshow - 2
    • 3. The Promise #multinetwork #nabshow - 3
    • 4. The Reality #multinetwork #nabshow - 4
    • 5. What if 10% of America watched theirTV over the top tomorrow? Roughly 80 million subscribers, 8 million concurrent streams, an average of 3Mbps = 24Tbps This is triple the Akamai peak record for all Good or bad? web traffic Most networks would suffer congestion collapse = Bad #multinetwork #nab2012 - 5
    • 6. Video on the Internet 1.3 TbpsFlash crowd DoSWebcast EQUALS of RECORD TRAFFIC on Live webcast STEALS TV TRANSFERS audience live Record foronline fashion show cable-size audience Election Day broadcast share to CONCURRENT STREAMS Internet 1999 2002 2004 2008 2009 2011 1,084 Gbps 444 Gbps 15.9 Gbps 21.0 Gbps <1 Gbps #multinetwork #nab2012 - 6
    • 7. Video on the Internet 1.3 Tbps 1999 2002 2013 2004 2008 2015 2009 HD Video over 2011 IP into the home
    • 8. The Explosion of Media over IP Today Future • 700 million video users x3= 2.1 billion video users • 10 mins of video daily x12= 2 hrs of video daily • 500 Kbps 7.5 Mbps for hi-def content x15= x540= #multinetwork #nabshow - 8
    • 9. More People… Internet Users Worldwide 6 5 4 Billions 3 2 1 0 2009 2012 2015 2020 Sources: eTForecasts, Internet World Stats, National Science Foundation, Akamai Estimates #multinetwork #nabshow - 9
    • 10. …On More Devices… Connected Devices 60 50 40 Billions 30 20 10 0 2009 2012 2015 2020 Sources: IDC, IMS Research, Cisco, Ericsson, Akamai Estimates #multinetwork #nabshow - 10
    • 11. Growth of the Connected Device &Shift to Online Global Peak Connection Speeds 2005 2010 2015 40 Mbps 47 % 35 Mbps 13 29 29 % 30 Connected 30 Mbps % % 9 Devices 1.5 billion1 5 billion2 15 billion3 25 Mbps % 55 51 % 29 53 63 20 Mbps % % % % 15 MbpsInternet Users 1.08 billion4 1.8 billion5 2.89 billion6 10 Mbps 5 Mbps 0 MbpsDevices per User 1:1 3:1 5:11 Gartner 2IMS Research 3Intel 4Computer Industry Almanac, Inc. 5ITU 6eTForecasts #multinetwork #nabshow - 11
    • 12. Unstoppable Trends in theHyperconnected World Mobile Everything Goes Mobile Media Security Video Moves Online Attackers Get Hyperconnected Cloud Enterprise Goes to the Cloud #multinetwork #nabshow - 12
    • 13. So what can we do to enable the promise of aHyperconnected world • Codecs are getting more efficient. HEVC “H.265” requires 50% less bandwidth than H.264 for the same perceived quality • Device compute capability continue to rise – Quad core is the norm this year. This allows more complex codec decoding • Storage density is growing even faster than CPU • Multicast offers significantly lower throughput for linear consumption • Average general throughput continues to rise, both at the curb and more importantly, within ISPs and across major networks • Tiered pricing plans actually can limit uncontrollable growth • Caching networks are working their way deeper in to the cellular infrastructure, Tier 1 operators building their own CDN services • Server density increasing and power consumption decreasing • Intelligent edge servers can generate content at the edge, avoiding trips back to the origin • Peer assisted delivery, mesh topologies minimize transit back to origin • Aggressive off-load of WWAN traffic to WiFi • Adaptive bitrate delivery and the rise of converged standards such as MPEG-DASH allow video data to be sent efficiently #multinetwork #nabshow - 13
    • 14. Challenges $$$ 10 Mbps $• High Quality for any device, anywhere 300• Varying Formats $ Kbps• Varying Bitrates• Managing Costs 1 Mbps• Monetizing Content $ $$ $• Security• Rights Management 5 Mbps $ $$$ #multinetwork #nabshow - 14
    • 15. Solution: TheAkamai Intelligent $$$Platform™ 10 Mbps $$$ • High Quality for any device, anywhere $$$ Akamai isprovides Akamai reducing Akamai re-encodes transcodes Akamai powers 300 • Varying Formats bitrates… into allthrough: Media formats… cost Analytics Kbps new media SOLA Media reporting • Hardware & software to Solutions models, business delivers Akamai protects • Varying Bitrates monetize 300 Kbps efficiencies content... like 900 Kbps digital media from • Client-assisted delivery high quality to any • TV Everywhere and Exploring new theft. 1.2 Mbps device, as • Managing Costs technologies, such 1 Mbps UltraViolet, .in the anywhere… multicasting . • Monetizing cloud • Deeper network . Content relationships 10 Mbps $$$ $$$ • Security • Rights Management 5 Mbps $$$ $$$ #multinetwork #nabshow - 15
    • 16. Thank You. Please stopby the Akamai booth#SL8124 to see some ofthis technology in actionwww.akamai.com #multinetwork #nabshow

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