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NAB 2013, Multi-network Forum - Envivio

NAB 2013, Multi-network Forum - Envivio



Enhancing Personalization and Quality of Experience across Multiple Screens by Julien Signes ...

Enhancing Personalization and Quality of Experience across Multiple Screens by Julien Signes
Consumer awareness of multi-screen potential has grown rapidly with the proliferation of OTT services from global players such as Netflix. This awareness is creating demand for seamless access to content both inside and outside the home, independent of the device type, and impervious to geographical borders.

They want, and expect, to view content on any device, engage with friends through social apps, and search an interactive program guide—all without a frustrating authentication process. Engagement and its measurement across devices is the new TV currency. Creating and operating these new distribution methods is, however, no easy task, even for the most innovative operator.

At the Multi-network Solutions in the Real World Forum at NAB, attendees heard how operators are building their brands around consistent, high-quality user experience across devices to attract and retain engaged and loyal subscribers.



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    NAB 2013, Multi-network Forum - Envivio NAB 2013, Multi-network Forum - Envivio Presentation Transcript

    • #multinetwork #nabshowEnhancing personalization &quality of experience acrossmultiple screensJulien SignèsCEO & Co-founderEnvivio
    • TV without Boundaries#multinetwork #NABshow Internet TV, OTT HLS HSS RTMP and HDS MPEG-DASH Broadcast TV MPEG-2 H.264 HEVCOne Solution, All Screens, Highest Quality
    • Multiscreen Trends: ImprovingQuality & Cutting Delivery Costs#multinetwork #NABshow New streaming formats Any codec Common encryption New codecs: HEVC Reduce CDN costs up to 50% Increase quality, first for multi-screen then traditional TV Ever higher resolutions - 4K
    • Multiscreen Trends: ContentAnytime#multinetwork #NABshow TV Anytime Live to VOD scheduling and archiving for anydevice Pause, Catch-up and Start-Over N-DVR Access personal recordings in the cloud Playback on any screen
    • Multiscreen Challenges End users want « TV without Boundaries », but itis not profitable for the operators today Reduce cost of delivery Better compression Leverage CDN for caching Single scalable end to end solution for video delivery Software solution to evolve with time Increase Revenue Targeted TV advertising on mobile devices#multinetwork #nabshow
    • Multiscreen Personalization:Ad Insertion, nDVR#multinetwork #nabshowCentral HeadendLiveEncodingExperienceserverLive HLS,HSSCDN(with cache)Multi-rate TSencoding(Multicast)MultiscreenProcessingDVR publishingMiddlewareGetrecordinglistSendNPVRURLPersonalized request60 days ofpublishing(each service, indifferent formats)Leveraging CDNcachingGet NPVR contentfrom CDN if availableDelivery from originIf not available inCDN cache• Formatting• Encryption• Chunk indexing• Origin server• Ad insertionPersonal Playlist,Targeted Ads
    • #multinetwork #nabshowThank Youwww.envivio.com