Multi-network Solutions in the Real World Forum at IBC 2013

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Ivar Slavenburg, Business Innovation Manager
Ziggo
Creating Value on Hybrid Cable Networks

Spencer Stephens, CTO
Sony Pictures Entertainment
A Content Owner’s Perspective

Keith Wymbs, VP Marketing
Elemental Technologies
Balancing Multi-screen Capacity with Demand via the Cloud

Will Law, Chief Architect, Media Division
Akamai
Maximizing the Pipe: Hybrid Protocols for Optimized OTT Delivery

David Price, Head of TV Business Development
Ericsson
Role of LTE Broadcast in Hybrid Networks

Tom Munro, CEO
Verimatrix
Tomorrow’s Vision of a Hybrid Content Management Model

Nigel Walley, Managing Director
Decipher Media Consultants
Moderator

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  • *Nielsen "C3" ratings is a measure of the commercials watched both live and three days time-shifted (DVR/VOD) playback and is the metric under which much of primetime advertising is bought and sold.
  • Video will account for around half of all mobile data traffic by 2018
  • Technology Business Research (TBR) lists Ericsson as No.1 in the industry in its LTE Market Share Rankings for 2012.In TBR’s LTE Market Share Rankings for 2012, Ericsson is listed as No.1 with 34 percent market share.Ericsson: 34 percentNSN: 21 percentHuawei: 14 percentAlcatel-Lucent: 13 percentSamsung: 7 percentFujitsu: 7 percentZTE: 4 percenthttp://internal.ericsson.com/news/4623/ericsson-no1-lte?unit=BUSS
  • A flexible view of media processingEnabling physical and cloud resources as appropriateUnified management of subscriber rightsEnsures all policies are enforced on a per-session basisHarmonization of content presentationIncluding navigation and other features that are tailored to each device Performance and subscriber dataHolistic accumulation and analysis in real time
  • Sola Analytics: Designed to help users measure and report on actionable and relevant service and performance data, Sola Analytics provides comprehensive insight on audience behavior and real-time video quality from the audience level to the individual viewer. Verimatrix, an Akamai NetAlliance partner, has integrated Sola Analytics technology into their ViewRight® Live application, enabling demonstrations of Sola Analytics’ real time measurement capabilities integrated with a secure video delivery platform.
  • Sola Analytics: Designed to help users measure and report on actionable and relevant service and performance data, Sola Analytics provides comprehensive insight on audience behavior and real-time video quality from the audience level to the individual viewer. Verimatrix, an Akamai NetAlliance partner, has integrated Sola Analytics technology into their ViewRight® Live application, enabling demonstrations of Sola Analytics’ real time measurement capabilities integrated with a secure video delivery platform.
  • Multi-network Solutions in the Real World Forum at IBC 2013

    1. 1. Welcome Making Your Hybrid Network Smarter 14 September 2013 8:30 – 10:30 am #multinetwork #IBCShow
    2. 2. Making Your Hybrid Network Smarter Welcome & Introduction Nigel Walley, Managing Director, Decipher Media Consultants Presentations Ivar Slavenburg, Business Innovation Manager, Ziggo Spencer Stephens, CTO, Sony Pictures Entertainment Keith Wymbs, VP Marketing, Elemental Technologies Will Law, Chief Architect, Media Division, Akamai David Price, Head of TV Business Development, Ericsson Tom Munro, CEO, Verimatrix Panel Q&A with the Audience #multinetwork #IBCShow #multinetwork #IBCShow
    3. 3. Creating Value on Hybrid Networks Ivar Slavenburg Business Innovation Ziggo #multinetwork #IBCShow
    4. 4. Definitions  Hybrid  The ability to distribute information using different technologies in parallel over the same physical network  OTT Content  Delivery of video and audio without a multiple system operator being involved in the control or distribution of the content itself #multinetwork #IBCShow
    5. 5. Value model  Cable providers can add value to their network on several levels (literally)  Currently, most value is created in the access level, while much attention is on the Media Sales layer #multinetwork #IBCShow
    6. 6. Identifying opportunities Today, many opportunities are available in the market. How do you determine to get in or to stay out?   How does an opportunity add value (which layer does it impact), and What is the added value?  Short term impact  Long term impact  Strategic value #multinetwork #IBCShow
    7. 7. Thank You Ivar.slavenburg@office.ziggo.nl www.ziggo.nl #multinetwork #IBCShow
    8. 8. Multiscreen Content Spencer Stephens CTO Sony Pictures #multinetwork #IBCShow
    9. 9. #multinetwork #IBCShow
    10. 10. #multinetwork #IBCShow
    11. 11. The second screen is there to provide what the user wants in addition to the program. #multinetwork #IBCShow
    12. 12. “Men in Black 3: Movie Touch” iPad app Video Social Media Content on ribbon tracks video Bonus video Music CGI Models Playback control #multinetwork #IBCShow
    13. 13. How do we turn this class of app into second screen experience? Video and Ribbon Video Ribbon #multinetwork #IBCShow Video and Ribbon
    14. 14. How do we turn this class of app into second screen experience? Video Ribbon #multinetwork #IBCShow
    15. 15. Provide the rich set of second screen content the user wants. Actor bios Character bios Script Behind the scenes Locations Costumes Acquiring second screen content starts in pre-production. #multinetwork #IBCShow
    16. 16. Second screen content has to be there when the user wants it. Synchronization of video playback and content in the app. #multinetwork #IBCShow
    17. 17. Sync using audio watermark or audio fingerprinting #multinetwork #IBCShow
    18. 18. WiFi network sync between an on tablet and an app on the TV #multinetwork #IBCShow
    19. 19. Traditional broadcast Streaming Service Provider Sync’d metadata Broadcaster Sync’d metadata (O2’s http://bemoredog.com) #multinetwork #IBCShow
    20. 20. Integrate social media interfaces into the second screen app. Everything the user wants right there in the app. #multinetwork #IBCShow
    21. 21. Summary  Provide what the user wants in addition to the program  Related content, information, social media, etc.   Providing a rich set of second screen content starts in pre-production Second screen content has to be there when the user wants it  Synchronization between main screen and the app  Integrate social media into the app #multinetwork #IBCShow
    22. 22. Thank You #multinetwork #IBCShow
    23. 23. Balancing Multi-screen Capacity with Demand via the Cloud Keith Wymbs VP of Marketing Elemental Technologies #multinetwork #IBCShow
    24. 24. Elemental Defined Aligned with the major trends in video Perfecting Industry-defining technology innovation the Media Experience Best-in-class video processing solutions and support > 300 market-leading customers and in more than 40 countries #multinetwork #IBCShow 24
    25. 25. WHAT A TRIP!  In the clouds  Working in the cloud  On Elemental Cloud Spinning up nodes #multinetwork #IBCShow 25
    26. 26. Elemental Cloud  Platform as a Service (PaaS) securely managing high-volume video solutions  Automates provisioning and scaling of virtual resources with control over workflow components  Seamlessly integrates cloud resources with on site infrastructure #multinetwork #IBCShow
    27. 27. Case: National Broadcaster  Consistent network programming  Episodic series, sports, etc.  Multiple regional news broadcasts  Several times daily  Monetization and SLA requirements  Publish VOD asset w/in duration of air time  e.g. 60 min asset w/in 60 mins of air time  Maximize Nielsen C3 window #multinetwork #IBCShow
    28. 28. Pure Cloud 30 Maximum: 27 nodes 25  6,400 20  1,400 hour minimum 15 10 hours / month  Minimum: 2 nodes $42k / month  $510k Yr 1 5 0 Nodes #multinetwork #IBCShow 28
    29. 29. Ground 30 Excess capacity 25 20  27 units  13k hours / month excess capacity  $810k Yr 1 15 10 5 0 Appliances Nodes #multinetwork #IBCShow 29
    30. 30. Hybrid 30 Economic balance 25  Ground  1,500 hours / month  $60k 20  Cloud 15  5k hours / month  $34k / month 10  $463k 5 Yr 1 0 Nodes Appliances #multinetwork #IBCShow 30
    31. 31. Elemental IBC Announcements: …in good company #multinetwork #IBCShow
    32. 32. Thank You Join us for drinks tomorrow 16:00 - Stand 4.B75 keithw@elementaltechnologies.com elementaltechnologies.com #multinetwork #IBCShow
    33. 33. The Role of LTE Broadcast in Hybrid Networks David Price Vice President, Business Development, Media Ericsson #multinetwork #IBCShow
    34. 34. NETWORKED SOCIETY Television within the Networked Society is evolving into interconnected services providing any Content to any device cloud IBC: Multi-Network Solutions in the Real World | Commercial in confidence
    35. 35. A KEY ELEMENT - video Video is key IBC: Multi-Network Solutions in the Real World | Commercial in confidence
    36. 36. A KEY ELEMENT - LTE 50% SMARTPHONE TRAFFIC THROUGH OUR NETWORKS IBC: Multi-Network Solutions in the Real World | Commercial in confidence
    37. 37. Demand is global IBC: Multi-Network Solutions in the Real World | Commercial in confidence
    38. 38. Demand is global IBC: Multi-Network Solutions in the Real World | Commercial in confidence
    39. 39. Evolution of IP Video Digital Video inflection points 8 Mbps 6 Mbps 4 Mbps 2 Mbps 199 3 IBC: Multi-Network Solutions in the Real World | Commercial in confidence 200 3 201 3 DS L MB B MPEGMPEG2 MPEG4 5
    40. 40. Use cases Linear TV & Instant delivery Deliver high interest live content to many users with secured QoS, over defined areas IBC: Multi-Network Solutions in the Real World | Commercial in confidence UE caching – pushed content Local mass content distribution Broadcast (Podcast) most popular video, apps and webpages to device cache. Broadcast SW upgrades. Broadcast most popular content in the geographical areas it makes sense.
    41. 41. LTE/DTH hybrid › There are 154 DTH operators globally –10 Middle East and Africa, 26 Asia/Australia, 80 Europe, 13 North America, and 25 South America › DTH Revenue $76bn 2011, $91bn 2017 › DTH subscribers 170m 2011, 220m 2017 › Current strategy for retention often involves exclusive content and exceptional video quality › DTH operators around the world are challenged by terrestrial operators offering personalized (unicast) services › DTH still represents the most cost effective broadcast delivery medium for live or scheduled content where number of simultaneous streams > 8000 – (see http://www.digitaltveurope.net/28361/ott-costs-exceed-satellite-for-8000-simultaneous-views-says-survey/) IBC: Multi-Network Solutions in the Real World | Commercial in confidence
    42. 42. LTE Broadcast • Software upgrades for existing parts of the network • Access nodes (eNB/MCE) • Operational Support Systems (OSS) • Mobility Management Entity (MME) IBC: Multi-Network Solutions in the Real World | Commercial in confidence • Additional elements • Multimedia Broadcast Multicast Services system (eMBMS) • Broadcast Multicast Service Center (BM-SC) • Live Encoder / Segementer
    43. 43. LTE Broadcast efficiencyefficiency More users: more IBC: Multi-Network Solutions in the Real World | Commercial in confidence
    44. 44. Success where others failed LTE Broadcast DVB-H MediaFlo Broadcast/Multicast    Standards based   × Existing spectrum  × × × ×  Standard handsets (will be in chipsets) Existing infrastructure  × × Adaptive use of spectrum  × × × × × × Adaptive video encoding  Non-video applications IBC: Multi-Network Solutions in the Real World | Commercial in confidence (only one data rate broadcast) 
    45. 45. Coverage comparison › eMBMS; 1.6b/s/Hz › sites with service >95%: › DVB-T; 1.66b/s/Hz (13.27Mb/s) – 100% in 10km; 93% in 20km service probability 1 outPerSiteVoronoi; cellradMean, MCS24,Reval20km [24-May-2012 19:51:04] 20 0.9 15 0.8 10 0.7 y coordinate [km] 5 0.6 0 0.5 0.4 -5 0.3 -10 0.2 -15 0.1 -20 -20 -15 -10 -5 0 5 x coordinate [km] 10 15 IBC: Multi-Network Solutions in the Real World | Commercial in confidence 20 source: LfM NRW
    46. 46. Enabling technologies eMBMS • Evolved Multimedia Broadcast Multicast Service – a 3GPP standard, it enables mobile networks to offer broadcast/multicast services. IBC: Multi-Network Solutions in the Real World | Commercial in confidence HEVC MPEG-DASH High Efficiency Video Coding/H.265 – the new video compression standard promises to halve the bandwidth required to transport video content compare to today’s leading implementation of MPEG- Dynamic Adaptive Streaming over HTTP (DASH) – simplifies and standardizes the adaptive delivery of video to consumer devices, ensuring a better quality of service, greater efficiency and introducing
    47. 47. Conclusion Demand for choice (unicast) is growing at the same time as demand for higher quality Hybrid networks will emerge to take advantage of broadcast / multicast but still providing unicast services The network will become more intelligent with transparent Internet and predictive caching, pacing, User Aware Routing... eMBMS, HEVC, MPEG-DASH and HTML5 technologies will become widely adopted on a global basis from 2014 IBC: Multi-Network Solutions in the Real World | Commercial in confidence
    48. 48. Thank you Visit us Hall 1, Stand 1.D61 #multinetwork #IBCShow
    49. 49. Maximizing the Pipe: Hybrid Protocols for Optimized OTT Delivery Will Law | Chief Architect | Akamai #multinetwork #IBCShow
    50. 50. 50 http://www.akamai.com/60seconds
    51. 51. Video quality problems hurt our customers  Viewers start to abandon a video if it takes more than 2 seconds to start up • Playback failures like re-buffering result in less video consumed  Users are particularly sensitive to: • Startup time Sustained bitrate Re-buffer time • • #multinetwork #IBCShow
    52. 52. Problems due to poor network conditions  What do poor network conditions look like: • • Packet loss is > 1% Latency is > 100ms  Why does this happen: • Home network routers Geographically remote users Cellular connections • • #multinetwork #IBCShow
    53. 53. Network conditions by country TCP re-transmission rates, as sampled by our edge servers
    54. 54. Monolithic delivery 95% of OTT content today is delivered via unicast HTTP over TCP  UDP offers higher throughput, but it does not natively correct for packet loss or congestion  How can we improve this????  #multinetwork #IBCShow
    55. 55. The solution: A new Hybrid HTTP/UDP Protocol  This new protocol prevents packet loss and latency from impacting the video viewing experience by using: • Hybrid HTTP/UDP Transport Protocol Forward Error Correction Advanced Congestion Control • • #multinetwork #IBCShow
    56. 56. Astraeus Hybrid HTTP/UDP  HTTP/UDP Hybrid Protocol research • Transparent, reuses existing infrastructure  Advanced Congestion Control • Based on FastTCP, can provide Initial Results • ½ the startup time • 2x – 5x the bit rate • 10x fewer rebuffers further improvements due to flexibility of UDP  Forward Error Correction (FEC) • Raptor10 FEC #multinetwork #IBCShow
    57. 57. Astraeus – how would it be deployed? Implemented on each Akamai edge server  SDKs for iOS, Android, Desktop, *.STB  Connected Device Stack App App Astraeus SDK App layer integration. Service layer integration. Application Framework Astraeus SDK Services / Libraries OS #multinetwork #IBCShow Standard HTTP
    58. 58. Astraeus impact – initial lab test These results show results TCP Reno FastTCP Astraeus compared against certain sample network conditions under a controlled lab environment #multinetwork #IBCShow
    59. 59. Could we make it mo’ better? We’re still unicasting with Astraeus - albeit more efficiently  What if we added the ability for that same client software to receive multicast streams if appropriate?  #multinetwork #IBCShow
    60. 60. Multicast delivery – Requirements  Be compatible with existing media players such as Apple HLS player on iOS (i.e deliver segmented media to the app layer)  Must support Automatic Multicast Tunneling (AMT) in addition to native IP multicast  Support existing Akamai streaming features such as Media Encryption and DVR  Transparent fallback -> unicast Astraeus -> unicast TCP #multinetwork #IBCShow
    61. 61. Summary – Hybrid Client Protocol Stack TCP unicast UDP unicast UDP multicast } Smart clients which can switch smoothly between hybrid delivery protocols for optimized OTT delivery #multinetwork #IBCShow
    62. 62. Does this stuff actually work? #multinetwork #IBCShow
    63. 63. Thank You Visit us at #6.A15 Will Law www.akamai.com #multinetwork #IBCShow
    64. 64. Tomorrow’s Vision of a Hybrid Deployment Tom Munro CEO Verimatrix #multinetwork #IBCShow
    65. 65. The “Good Old Days” Linear Content Subscriber Management RF Broadcast Network Broadcast STB Key & control data Simple entitlement model and single transmission protocol Custom specialist hardware with TV technology specific interface standards One-way transmission of media & metadata with in-band signaling of rights and directives #multinetwork #IBCShow Simple guide-centric interface, with limited local storage and no return channel
    66. 66. Today’s Hybrid Network Environment Hybrid architectures stretch across traditional delivery networks and OTT services  Hybrid components can be a mix of physical and cloud resources  Hybrid management and analytics encompass visibility of behavior independent of delivery type  #multinetwork #IBCShow
    67. 67. Towards The “Golden Castle” IPTV RF/DVB IP-Hybrid OTT DVB-Hybrid Pervasive Video Services #multinetwork #IBCShow
    68. 68. Verimatrix & TiVo Integration Broadcast Content On-demand Content ViewRight STB Operator Management Interface IP-Hybrid CSM OTT/Web sources Ondemand Encryption Universal Content Database DVB DVR/STB ViewRight STB TiVo UI Guide Linear Encryption Broadcast CSM TV Everywhere Partners Liner EPG Metadata TiVo UI Adaptive CSM DVR Scheduling TV Everywhere Portal IPTV DVR/STB ViewRight Web TiVo App Mobile/OTT tablet MultiRights CSM Single Content Authority Search & Browse ViewRight Web TiVo Portal Internet/OTT PC #multinetwork #IBCShow On-demand Metadata TV Everywhere Metadata Cross Device Personalization TiVo Service Platform OTT/Web Metadata
    69. 69. Hybrid Monetization Delivery A multi-network, multi-screen architecture requires:  A flexible view of media processing  Unified management of subscriber rights  Harmonization of content presentation  Performance and subscriber data #multinetwork #IBCShow
    70. 70. A Smarter Hybrid Solution Linear & On-demand Content Scheduling, Resource Allocation and Workflow Unified Hybrid Media Processing & MPTS Grooming Universal Broadcast Physical Content Encoder Database Resources SPTS File to file Guide Content Metadata Operator Management Interface Cloudbased DVR Encoder Scheduling Resources Search & Browse HLS ABR Stream TV Everywhere Portal DASH ABR Stream Unified Hybrid Server Client Analytics QoS data Rights Management IP-Hybrid Linear Content Encryption Usage Data Multiformat Player CSM Client Behavior Data Broadcast CSM ViewRight Security Client Device Analytics Hybrid Agent UI Super Domain Audience Analytics Ondemand Encryption Hybrid Client Device Subscriber Adaptive Behavior CSM MultiRights CSM Client Single Content QoS/QoE Authority Unified Hybrid Unified Flexible Media Cross Device Processing Architecture Metadata, Personalization Client Diagnostic Analytics Presentation & Personalization TiVo Service Platform Multi-level Analytics #multinetwork #IBCShow Content Entitlements Operational Data
    71. 71. Content Analytics (Sola/Akamai) Combines traditional CDN metrics and client instrumentation  Focus on delivery network context and QoS  Global network reach  Powerful diagnostics  #multinetwork #IBCShow
    72. 72. Behavioral Analytics (Genius Digital) Client instrumentation extended in scope  Tracks the “how and why” of client navigation  Develops view of content engagement across networks  Deployment centric approach  #multinetwork #IBCShow
    73. 73. Summary The pay-TV model potentially gets a lot more complex  The right partners are those with a holistic view of services and measurement  We look forward to the challenges to come!  #multinetwork #IBCShow
    74. 74. Thank you Visit us at #4.A55 tmunro@verimatrix.com www.verimatrix.com #multinetwork #IBCShow
    75. 75. Q&A Making Your Hybrid Network Smarter 14 September 2013 8:30 – 10:30 am #multinetwork #IBCShow

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