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"The Smart TV's Value Proposition for Operators" by Vassilis Seferidis
The proliferation of connected TV devices, from game consoles to Smart TVs and streamer devices, means Pay TV operators have the chance to extend their reach to existing subscribers, making the service available on different TVs cost-effectively.
With more connected devices and better broadband and CDN technologies, and more interest than ever in turning free-to-air homes into light Pay TV users, we could see the emergence of new OTT delivery and business models in the next few years, including 'offnet', 'Pay TV-Lite' and even OTT-only for the Pay TV market. In all cases the platform operator needs to present its service within an app on the connected device and guarantee that it is secure.
During this Forum, a group of industry experts debated The Operator as an App topic.