THE OTT REVOLUTION: AN OPERATOR’S           PERSPECTIVE           ROBERT DELAMAR, CEO               April 9, 2013        ©...
WE ARE LIVING IN THE EARLY DAYS OF A VIDEO REVOLUATION         © 2013 Total Media Networks S.A. Proprietary and Confidential
(IT WILL BE TELEVISED) © 2013 Total Media Networks S.A. Proprietary and Confidential
OTT JUST THE FIRST SCRIMAGE                                                                                         Over-t...
LARGELY A “LEAN BACK” EXPERIENCE           >55% of US users still use the television at home as their primary OTT deviceSo...
CONCENTRATED IN US/EU  Global market share for Internet Connected TV’s            © 2013 Total Media Networks S.A. Proprie...
WITH ONE DOMINANT PLAYER Source: http://www.strategyeyedigitalmedia.com/article/2012/06/06/netflix_surpasses_apple_to_beco...
THE DRAMA OF THESE EARLY DAYS   OBSCURING THE REAL      REVOLUTION        © 2013 Total Media Networks S.A. Proprietary and...
1. THE PC IS DEAD         © 2013 Total Media Networks S.A. Proprietary and Confidential
2. THE MOBILE INTERNET IS KING         © 2013 Total Media Networks S.A. Proprietary and Confidential
3. ACCELERATED GROWTH IN        EMERGING MARKETSSource: Mark Meeker - http://blog.smartling.com/blog/bid/127532/Developing...
4. MOBILE DATE EXPLOSION(WITH A LITTLE HELP FROM WIFI)OPERATORS TO OFFLOAD 31% OF DATA TRAFFIC TO WI-FI BY 2016     Source...
STILL NOT CONVINCED?    © 2013 Total Media Networks S.A. Proprietary and Confidential
© 2013 Total Media Networks S.A. Proprietary and Confidential
LESSONS FROM THE   BARRICADES   © 2013 Total Media Networks S.A. Proprietary and Confidential
LESSON 1: INNOVATION IS             EVERYTHING                             A Cautionary Tale (REAL T-SHIRT)               ...
LESSON 2: SPEED IS EVERYTHING        THE INNOVATOR’S DILEMMA         © 2013 Total Media Networks S.A. Proprietary and Conf...
LESSON 3: YOU’RE NOT GOING TO            ALWAYS  GET IT RIGHT THE FIRST TIME     (WELL-CAPITALIZED/PATIENT INVESTOR A MUST...
LESSON 4: KEEP THE BEST   JETTISON THE REST          EASIER TO SAY THAN TO DO  http://science.howstuffworks.com/transport/...
SO SINCE YOU’RE SO DARN       SMART NOW…TELL ME. WHAT COMES NEXT?       © 2013 Total Media Networks S.A. Proprietary and C...
WE ARE LAUNCHING THE WORLD’S FIRST LIVETV + SVOD COMBINATION SERVICE  1. CLOUD BASED (NETWORK AGNOSTIC)           2. MOBIL...
INNOVATING FROM THE LESSONS WE     LEARNED IN THE FIRST PHASE OF THE                REVOLUTION          (KEEP THE GOOD STU...
SO WHY SHOULD I CARE? (WHAT’S IN IT FOR ME?)     © 2013 Total Media Networks S.A. Proprietary and Confidential
GLOBAL OTT MARKET STILL IN ITS INFANCY REPEAT: THESE ARE STILL EARLY DAYS “The over-the-top TV sector isclose to a steep g...
MEET THE REVOLUTIONARIES…       © 2013 Total Media Networks S.A. Proprietary and Confidential
COMPANY• Offices: San Jose, California (HQ), Mexico City & Rio de Janeiro• Backed by TV Azteca / Grupo Salinas [$6B; 60,00...
¡VIVA LAREVOLUCION!  (THANKS) ROBERT DELAMAR CEO Mobile:        +1.408.455.8153 Email:          robert@totalmovie.com Web:...
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NAB 2013, Multi-network Forum - Totalmovie

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The OTT Revolution: An Operator's Perspective by Robert Delamar
Consumer awareness of multi-screen potential has grown rapidly with the proliferation of OTT services from global players such as Netflix. This awareness is creating demand for seamless access to content both inside and outside the home, independent of the device type, and impervious to geographical borders.

They want, and expect, to view content on any device, engage with friends through social apps, and search an interactive program guide—all without a frustrating authentication process. Engagement and its measurement across devices is the new TV currency. Creating and operating these new distribution methods is, however, no easy task, even for the most innovative operator.

At the Multi-network Solutions in the Real World Forum at NAB, attendees heard how operators are building their brands around consistent, high-quality user experience across devices to attract and retain engaged and loyal subscribers.

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NAB 2013, Multi-network Forum - Totalmovie

  1. 1. THE OTT REVOLUTION: AN OPERATOR’S PERSPECTIVE ROBERT DELAMAR, CEO April 9, 2013 © 2013 Total Media Networks S.A. Proprietary and Confidential
  2. 2. WE ARE LIVING IN THE EARLY DAYS OF A VIDEO REVOLUATION © 2013 Total Media Networks S.A. Proprietary and Confidential
  3. 3. (IT WILL BE TELEVISED) © 2013 Total Media Networks S.A. Proprietary and Confidential
  4. 4. OTT JUST THE FIRST SCRIMAGE Over-the-top (OTT) Video Providers InternetSources: Graphic http://blogs.amdocs.com/talgivoly/2010/08/10/why-ott-video-might-not-be-as-disruptive-after-all/Growth of Online Video: http://www.abiresearch.com/press/ott-revenues-up-to-20-billion-in-2016-netflix-hulu © 2013 Total Media Networks S.A. Proprietary and Confidential
  5. 5. LARGELY A “LEAN BACK” EXPERIENCE >55% of US users still use the television at home as their primary OTT deviceSource: http://www.playstationlifestyle.net/2011/08/27/ps3-dominates-the-netflix-scene-in-less-than-two-years-time/ © 2013 Total Media Networks S.A. Proprietary and Confidential
  6. 6. CONCENTRATED IN US/EU Global market share for Internet Connected TV’s © 2013 Total Media Networks S.A. Proprietary and Confidential
  7. 7. WITH ONE DOMINANT PLAYER Source: http://www.strategyeyedigitalmedia.com/article/2012/06/06/netflix_surpasses_apple_to_become_largest_online_movie_provi/ © 2013 Total Media Networks S.A. Proprietary and Confidential
  8. 8. THE DRAMA OF THESE EARLY DAYS OBSCURING THE REAL REVOLUTION © 2013 Total Media Networks S.A. Proprietary and Confidential
  9. 9. 1. THE PC IS DEAD © 2013 Total Media Networks S.A. Proprietary and Confidential
  10. 10. 2. THE MOBILE INTERNET IS KING © 2013 Total Media Networks S.A. Proprietary and Confidential
  11. 11. 3. ACCELERATED GROWTH IN EMERGING MARKETSSource: Mark Meeker - http://blog.smartling.com/blog/bid/127532/Developing-Countries-Driving-Global-Internet-Growth © 2013 Total Media Networks S.A. Proprietary and Confidential
  12. 12. 4. MOBILE DATE EXPLOSION(WITH A LITTLE HELP FROM WIFI)OPERATORS TO OFFLOAD 31% OF DATA TRAFFIC TO WI-FI BY 2016 Sources: CDG; http://www.cisco.com/en/US/solutions/collateral/ns341/ns524/ns673/solution_overview_c22-642482.html http://www.fiercebroadbandwireless.com/story/global-public-wi-fi-hotspots-expected-surge-350-4-years/2011-11-09 © 2013 Total Media Networks S.A. Proprietary and Confidential
  13. 13. STILL NOT CONVINCED? © 2013 Total Media Networks S.A. Proprietary and Confidential
  14. 14. © 2013 Total Media Networks S.A. Proprietary and Confidential
  15. 15. LESSONS FROM THE BARRICADES © 2013 Total Media Networks S.A. Proprietary and Confidential
  16. 16. LESSON 1: INNOVATION IS EVERYTHING A Cautionary Tale (REAL T-SHIRT) • 1985: First Blockbuster store opened 1985 • 2009: (Peak) 60,000 employees, 5,000 stores, 17 countries • 2010: Filed for bankruptcy in USSource: http://sweatequitees.com/products/innovate-or-die-t-shirt © 2013 Total Media Networks S.A. Proprietary and Confidential
  17. 17. LESSON 2: SPEED IS EVERYTHING THE INNOVATOR’S DILEMMA © 2013 Total Media Networks S.A. Proprietary and Confidential
  18. 18. LESSON 3: YOU’RE NOT GOING TO ALWAYS GET IT RIGHT THE FIRST TIME (WELL-CAPITALIZED/PATIENT INVESTOR A MUST) http://www.funny-potato.com/blog/divorce-custody © 2013 Total Media Networks S.A. Proprietary and Confidential
  19. 19. LESSON 4: KEEP THE BEST JETTISON THE REST EASIER TO SAY THAN TO DO http://science.howstuffworks.com/transport/flight/modern/ejection-seat.htm © 2013 Total Media Networks S.A. Proprietary and Confidential
  20. 20. SO SINCE YOU’RE SO DARN SMART NOW…TELL ME. WHAT COMES NEXT? © 2013 Total Media Networks S.A. Proprietary and Confidential
  21. 21. WE ARE LAUNCHING THE WORLD’S FIRST LIVETV + SVOD COMBINATION SERVICE 1. CLOUD BASED (NETWORK AGNOSTIC) 2. MOBILE-CENTRIC 3. WHOLESALE READY © 2013 Total Media Networks S.A. Proprietary and Confidential
  22. 22. INNOVATING FROM THE LESSONS WE LEARNED IN THE FIRST PHASE OF THE REVOLUTION (KEEP THE GOOD STUFF)1. THE COUD: THE OPPORTUNITY IS GLOBAL, SO IS THE INTERNET2. MOBILE: THE INTERNET IN EMERGING MARKETS IS THE MOBILE INTERNET3. WHOLESALE READY: MOBILE OPERATORS OWN THE BILLING RELATIONSHIP © 2013 Total Media Networks S.A. Proprietary and Confidential
  23. 23. SO WHY SHOULD I CARE? (WHAT’S IN IT FOR ME?) © 2013 Total Media Networks S.A. Proprietary and Confidential
  24. 24. GLOBAL OTT MARKET STILL IN ITS INFANCY REPEAT: THESE ARE STILL EARLY DAYS “The over-the-top TV sector isclose to a steep growth phase as key players expand globally,companies consolidate and new partnerships are formed.” 2017 $28 2010 Billion $3.79 Billion Source: HIS iSuppli, June 2012 http://www.digitaltveurope.net/29566/online-tv-revenues-to-double-in-five-years/ © 2013 Total Media Networks S.A. Proprietary and Confidential
  25. 25. MEET THE REVOLUTIONARIES… © 2013 Total Media Networks S.A. Proprietary and Confidential
  26. 26. COMPANY• Offices: San Jose, California (HQ), Mexico City & Rio de Janeiro• Backed by TV Azteca / Grupo Salinas [$6B; 60,000 employees]• Launched Latin America’s first SVOD service in 7/2011; operating in +40 countries in Latin America• #2 OTT service in Latin America (after Netflix)• Partnerships signed with mobile carriers/MSOs and OEM distributors• Large aggregation of premium contentDESIGNED FOR GLOBAL MOBILE OPERATORINTEGRATION• Platform + Content + Service• Anytime, anywhere, any device• Comprehensive content portfolio• Multi-tenant, multi-language, multi-currency• Seven technology patents pending• Network optimized• Centrally distributed services © 2013 Total Media Networks S.A. Proprietary and Confidential
  27. 27. ¡VIVA LAREVOLUCION! (THANKS) ROBERT DELAMAR CEO Mobile: +1.408.455.8153 Email: robert@totalmovie.com Web: corp.totalmovie.com Demo: corp.totalmovie.com/demos © 2013 Total Media Networks S.A. Proprietary and Confidential
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