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IBC 2013 Multi-network Forum - Verimatrix
 

IBC 2013 Multi-network Forum - Verimatrix

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"Tomorrow’s Vision of a Hybrid Content Management Model" by Tom Munro, CEO

"Tomorrow’s Vision of a Hybrid Content Management Model" by Tom Munro, CEO

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  • A flexible view of media processingEnabling physical and cloud resources as appropriateUnified management of subscriber rightsEnsures all policies are enforced on a per-session basisHarmonization of content presentationIncluding navigation and other features that are tailored to each device Performance and subscriber dataHolistic accumulation and analysis in real time
  • Sola Analytics: Designed to help users measure and report on actionable and relevant service and performance data, Sola Analytics provides comprehensive insight on audience behavior and real-time video quality from the audience level to the individual viewer. Verimatrix, an Akamai NetAlliance partner, has integrated Sola Analytics technology into their ViewRight® Live application, enabling demonstrations of Sola Analytics’ real time measurement capabilities integrated with a secure video delivery platform.
  • Sola Analytics: Designed to help users measure and report on actionable and relevant service and performance data, Sola Analytics provides comprehensive insight on audience behavior and real-time video quality from the audience level to the individual viewer. Verimatrix, an Akamai NetAlliance partner, has integrated Sola Analytics technology into their ViewRight® Live application, enabling demonstrations of Sola Analytics’ real time measurement capabilities integrated with a secure video delivery platform.

IBC 2013 Multi-network Forum - Verimatrix IBC 2013 Multi-network Forum - Verimatrix Presentation Transcript

  • #multinetwork #IBCShow Tomorrow’s Vision of a Hybrid Deployment Tom Munro CEO Verimatrix
  • The “Good Old Days” #multinetwork #IBCShow RF Broadcast Network Broadcast STB Key & control data Linear Content Simple entitlement model and single transmission protocol Custom specialist hardware with TV technology specific interface standards One-way transmission of media & metadata with in-band signaling of rights and directives Simple guide-centric interface, with limited local storage and no return channel Subscriber Management
  • Today’s Hybrid Network Environment  Hybrid architectures stretch across traditional delivery networks and OTT services  Hybrid components can be a mix of physical and cloud resources  Hybrid management and analytics encompass visibility of behavior independent of delivery type #multinetwork #IBCShow
  • Towards The “Golden Castle” #multinetwork #IBCShow DVB-HybridIP-Hybrid Pervasive Video Services RF/DVBIPTV OTT
  • Verimatrix & TiVo Integration #multinetwork #IBCShow Broadcast Content On-demand Content TV Everywhere Partners OTT/Web sources DVB DVR/STB IPTV DVR/STB Mobile/OTT tablet Internet/OTT PC Linear EPG Metadata On-demand Metadata TV Everywhere Metadata OTT/Web Metadata Operator Management Interface Linear Encryption On- demand Encryption IP-Hybrid CSM Broadcast CSM Adaptive CSM MultiRights CSM Single Content Authority Universal Content Database Guide Search & Browse DVR Scheduling TV Everywhere Portal Cross Device Personalization TiVo Service Platform ViewRight STB TiVo UI ViewRight STB TiVo UI ViewRight Web TiVo App ViewRight Web TiVo Portal
  • Hybrid Monetization Delivery A multi-network, multi-screen architecture requires:  A flexible view of media processing  Unified management of subscriber rights  Harmonization of content presentation  Performance and subscriber data #multinetwork #IBCShow
  • A Smarter Hybrid Solution #multinetwork #IBCShow Client Device Super Domain Unified Hybrid Media Processing & Grooming Linear & On-demand Content Unified Metadata, Presentation & Personalization Content Metadata Unified Hybrid Rights Management Content Entitlements Unified Hybrid Analytics Operational Data Scheduling, Resource Allocation and Workflow Physical Encoder Resources Cloud- based Encoder Resources MPTS Broadcast SPTS File to file HLS ABR Stream DASH ABR Stream Flexible Media Processing Architecture Operator Management Interface Linear Encryption On- demand Encryption IP-Hybrid CSM Broadcast CSM Adaptive CSM MultiRights CSM Single Content Authority Universal Content Database Guide Search & Browse DVR Scheduling TV Everywhere Portal Cross Device Personalization TiVo Service Platform ViewRight Security Hybrid UI Multi- format Player Analytics Agent Hybrid Client Device Client QoS/QoE Client Diagnostic Server Analytics Client QoS data Content Usage Data Client Behavior Data Multi-level Analytics Audience Analytics Subscriber Behavior
  • Content Analytics (Sola/Akamai)  Combines traditional CDN metrics and client instrumentation  Focus on delivery network context and QoS  Global network reach  Powerful diagnostics #multinetwork #IBCShow
  • Behavioral Analytics (Genius Digital)  Client instrumentation extended in scope  Tracks the “how and why” of client navigation  Develops view of content engagement across networks  Deployment centric approach #multinetwork #IBCShow
  • Summary  The pay-TV model potentially gets a lot more complex  The right partners are those with a holistic view of services and measurement  We look forward to the challenges to come! #multinetwork #IBCShow
  • #multinetwork #IBCShow Thank you Visit us at #4.A55 tmunro@verimatrix.com www.verimatrix.com