#multinetwork #IBCShow
Tomorrow’s Vision
of a Hybrid Deployment
Tom Munro
CEO
Verimatrix
The “Good Old Days”
#multinetwork #IBCShow
RF Broadcast Network
Broadcast STB
Key &
control
data
Linear Content
Simple ent...
Today’s Hybrid Network Environment
 Hybrid architectures stretch across
traditional delivery networks and OTT
services
 ...
Towards The “Golden Castle”
#multinetwork #IBCShow
DVB-HybridIP-Hybrid
Pervasive Video
Services
RF/DVBIPTV OTT
Verimatrix & TiVo Integration
#multinetwork #IBCShow
Broadcast
Content
On-demand
Content
TV
Everywhere
Partners
OTT/Web
so...
Hybrid Monetization Delivery
A multi-network, multi-screen architecture
requires:
 A flexible view of media processing
 ...
A Smarter Hybrid Solution
#multinetwork #IBCShow
Client Device
Super Domain
Unified Hybrid
Media Processing &
Grooming
Lin...
Content Analytics (Sola/Akamai)
 Combines traditional
CDN metrics and client
instrumentation
 Focus on delivery
network ...
Behavioral Analytics (Genius Digital)
 Client instrumentation
extended in scope
 Tracks the “how and
why” of client navi...
Summary
 The pay-TV model potentially gets a lot
more complex
 The right partners are those with a holistic
view of serv...
#multinetwork #IBCShow
Thank you
Visit us at #4.A55
tmunro@verimatrix.com
www.verimatrix.com
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IBC 2013 Multi-network Forum - Verimatrix

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"Tomorrow’s Vision of a Hybrid Content Management Model" by Tom Munro, CEO

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  • A flexible view of media processingEnabling physical and cloud resources as appropriateUnified management of subscriber rightsEnsures all policies are enforced on a per-session basisHarmonization of content presentationIncluding navigation and other features that are tailored to each device Performance and subscriber dataHolistic accumulation and analysis in real time
  • Sola Analytics: Designed to help users measure and report on actionable and relevant service and performance data, Sola Analytics provides comprehensive insight on audience behavior and real-time video quality from the audience level to the individual viewer. Verimatrix, an Akamai NetAlliance partner, has integrated Sola Analytics technology into their ViewRight® Live application, enabling demonstrations of Sola Analytics’ real time measurement capabilities integrated with a secure video delivery platform.
  • Sola Analytics: Designed to help users measure and report on actionable and relevant service and performance data, Sola Analytics provides comprehensive insight on audience behavior and real-time video quality from the audience level to the individual viewer. Verimatrix, an Akamai NetAlliance partner, has integrated Sola Analytics technology into their ViewRight® Live application, enabling demonstrations of Sola Analytics’ real time measurement capabilities integrated with a secure video delivery platform.
  • IBC 2013 Multi-network Forum - Verimatrix

    1. 1. #multinetwork #IBCShow Tomorrow’s Vision of a Hybrid Deployment Tom Munro CEO Verimatrix
    2. 2. The “Good Old Days” #multinetwork #IBCShow RF Broadcast Network Broadcast STB Key & control data Linear Content Simple entitlement model and single transmission protocol Custom specialist hardware with TV technology specific interface standards One-way transmission of media & metadata with in-band signaling of rights and directives Simple guide-centric interface, with limited local storage and no return channel Subscriber Management
    3. 3. Today’s Hybrid Network Environment  Hybrid architectures stretch across traditional delivery networks and OTT services  Hybrid components can be a mix of physical and cloud resources  Hybrid management and analytics encompass visibility of behavior independent of delivery type #multinetwork #IBCShow
    4. 4. Towards The “Golden Castle” #multinetwork #IBCShow DVB-HybridIP-Hybrid Pervasive Video Services RF/DVBIPTV OTT
    5. 5. Verimatrix & TiVo Integration #multinetwork #IBCShow Broadcast Content On-demand Content TV Everywhere Partners OTT/Web sources DVB DVR/STB IPTV DVR/STB Mobile/OTT tablet Internet/OTT PC Linear EPG Metadata On-demand Metadata TV Everywhere Metadata OTT/Web Metadata Operator Management Interface Linear Encryption On- demand Encryption IP-Hybrid CSM Broadcast CSM Adaptive CSM MultiRights CSM Single Content Authority Universal Content Database Guide Search & Browse DVR Scheduling TV Everywhere Portal Cross Device Personalization TiVo Service Platform ViewRight STB TiVo UI ViewRight STB TiVo UI ViewRight Web TiVo App ViewRight Web TiVo Portal
    6. 6. Hybrid Monetization Delivery A multi-network, multi-screen architecture requires:  A flexible view of media processing  Unified management of subscriber rights  Harmonization of content presentation  Performance and subscriber data #multinetwork #IBCShow
    7. 7. A Smarter Hybrid Solution #multinetwork #IBCShow Client Device Super Domain Unified Hybrid Media Processing & Grooming Linear & On-demand Content Unified Metadata, Presentation & Personalization Content Metadata Unified Hybrid Rights Management Content Entitlements Unified Hybrid Analytics Operational Data Scheduling, Resource Allocation and Workflow Physical Encoder Resources Cloud- based Encoder Resources MPTS Broadcast SPTS File to file HLS ABR Stream DASH ABR Stream Flexible Media Processing Architecture Operator Management Interface Linear Encryption On- demand Encryption IP-Hybrid CSM Broadcast CSM Adaptive CSM MultiRights CSM Single Content Authority Universal Content Database Guide Search & Browse DVR Scheduling TV Everywhere Portal Cross Device Personalization TiVo Service Platform ViewRight Security Hybrid UI Multi- format Player Analytics Agent Hybrid Client Device Client QoS/QoE Client Diagnostic Server Analytics Client QoS data Content Usage Data Client Behavior Data Multi-level Analytics Audience Analytics Subscriber Behavior
    8. 8. Content Analytics (Sola/Akamai)  Combines traditional CDN metrics and client instrumentation  Focus on delivery network context and QoS  Global network reach  Powerful diagnostics #multinetwork #IBCShow
    9. 9. Behavioral Analytics (Genius Digital)  Client instrumentation extended in scope  Tracks the “how and why” of client navigation  Develops view of content engagement across networks  Deployment centric approach #multinetwork #IBCShow
    10. 10. Summary  The pay-TV model potentially gets a lot more complex  The right partners are those with a holistic view of services and measurement  We look forward to the challenges to come! #multinetwork #IBCShow
    11. 11. #multinetwork #IBCShow Thank you Visit us at #4.A55 tmunro@verimatrix.com www.verimatrix.com

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