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CommunicAsia 2013, Multi-network Forum - Accedo
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CommunicAsia 2013, Multi-network Forum - Accedo

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"TV & The Second Screen - Strategies to Retain Viewers and Increase Revenue" by Reuben Verghese, Vice President, Asia, Accedo Hong Kong …

"TV & The Second Screen - Strategies to Retain Viewers and Increase Revenue" by Reuben Verghese, Vice President, Asia, Accedo Hong Kong

Asia is the world’s largest consumer of video content and a fertile ground for unauthorized offshore OTT services where a lack of regulation favors the growth of Internet-based pirate video operators, according to CASBAA. However operators are addressing this challenge by creating legitimate and engaging OTT services that add value for subscribers and attract a new generation of video hungry customers.

The ultimate goal is to offer an OTT video experience that is consistent across devices and consumption models, such as download and offline viewing. It needs to provide a seamless authentication process by managing security and content rights in the background, while creating one-to-one relationships with consumers to leverage targeted content recommendations and advertising.

At the Multi-network Solutions in the Real World Forum at CommunicAsia the panelists discussed how Asian operators are experimenting with new revenue models, service offerings and user experiences driven by OTT video networks.

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  • 1. #multinetwork #communicasia TV & The Second Screen — Strategies to Retain Viewers and Increase Revenue Reuben Verghese Global Head of TVE Solutions Accedo
  • 2. Viewer Retention  How to keep users coming back to your channel / show through second screen apps?  Make it interactive  Go deeper  Get social  Extend the video experience #multinetwork #communicasia
  • 3. AXN Hannibal Second Screen App #multinetwork #communicasia
  • 4. #multinetwork #communicasia AXN Hannibal Second Screen App
  • 5. Second Screen App TV Interactivity - 1 #multinetwork #communicasia Smart TV App Broadcast TV Automatic Content Recognition (ACR)
  • 6. Second Screen App TV Interactivity - 2 #multinetwork #communicasia Smart TV App Device Pairing
  • 7. Second Screen App Monetization  E-commerce opportunities  In application purchase  Electronic sell through  Merchandise  Partner product referrals  Cross show promotions  Second screen apps create additional advertising opportunities #multinetwork #communicasia
  • 8. Second Screen App Features  In depth audience measurements  Which episodes / characters are popular  Understand regional variations  Get the stats you need to make content creation decisions!  Deeper engagement with fans throughout a season #multinetwork #communicasia
  • 9. Second Screen Apps  Connected devices create a world of possibilities  Second Screen App Features and money making opportunities are only limited by your imagination!  Try it out, learn from others and grow from there  Happy to talk more! #multinetwork #communicasia
  • 10. #multinetwork #communicasia Thank You Demo at #1M2-07 reuben.verghese@accedo.tv www.accedo.tv