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"How the Cloud is Driving Multi-screen Revenue" - With the analog-to-digital transition well underway, Indian service providers are looking to leverage their digital infrastructure to increase ARPU and loyalty with existing subscribers, while also growing their business via new customers. Many are investigating cloud-based media delivery, which is gaining lots of attention because of the promise of cost savings, flexibility, scalability - and the generation of new revenue streams.
During this forum, Vidya Nath from Frost & Sullivan presented how operators can best take advantage of the cloud to deploy next-generation hybrid TV services. GD Singh of DigiVive followed up with their approach to leveraging cloud-based services.