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Ibc forum 2012-abscbn_international

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Presentation by Sherry Ann Supelana, Head of Global Engineering & Technical Group - ABSCBN International, on Sep 8, 2012. This installment of the Multi-network Solutions in the Real World Forum......

Presentation by Sherry Ann Supelana, Head of Global Engineering & Technical Group - ABSCBN International, on Sep 8, 2012. This installment of the Multi-network Solutions in the Real World Forum series discussed real-world examples of multi-network video rollouts from across Europe. It was offered on-site during IBC 2012, with the goal to break down the technical and business challenges that operators face with multi-network services.

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  • 1. Reaching RegionalSubscribers on aGlobal Basis:Multi-network Video ServiceSherry Ann SupelanaHead of Global Engineering & TechnicalGroupABSCBN International #multinetwork #IBC2012
  • 2. ABSCBN : The Filipino Channel TFC is a general entertainment brand that answers the OF’s need for a Connection & Lifeline to Home, by delivering current ABS-CBN news & entertainment, packaged with other content features, to fulfill brand promise, in the true service of the Filipino worldwide #multinetwork #IBC201
  • 3. Flashback: In the beginning… FREE TO AIR PAID CABLE SUBSCRIPTION SUBSCRIPTION BASED SERVICES #multinetwork #IBC2012
  • 4. Challenges & Solutions Filipinos assimilated  Identify market needs into cultures worldwide (regionalize) Content created for  Repurpose free in-PH market content FTA content  Identify proper platform to “monetize” content Content as driver  Sustain thru anti- Affordability & growth piracy, content protection, windowing strategies  Cardless, SoC and VMX software-based protection #multinetwork #IBC201
  • 5. Our story goes on… Small Two-wayOne way broadcast bandwidth broadcast videoTechnology advanced… #multinetwork #IBC2012
  • 6. 1) Identified functionalities per platform #multinetwork #IBC2012
  • 7. 2) Created Value per PlatformEmpower Customers:- Providing Choice- Providing Control #multinetwork #IBC2012
  • 8. 3) We implemented “Platform-Agnostic” Video Distribution #multinetwork #abta2012
  • 9. Conclusion Operators’ core business is content creation Monetization of content is key to business continuity Our business expansion ecosystem:  Understanding the market  Multi-platform distribution  Content protection  Trust worthy partners #multinetwork #abta2012
  • 10. Thank Youssupelana@abs-cbni.comwww.abs-cbnglobal.com #multinetwork #IBC2012