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Future of TV - TV 3.0

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Internet Video – Beyond the Traditional Broadcast Experience

Internet Video – Beyond the Traditional Broadcast Experience


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  • From “a” CAS provider to “the” provider Market leading – leading the market Trusted, reliable to secure content protect revenue Awards mean that others recognize Close to customers, local language and timezone support
  • Jun 3, 2010 © 2007 Verimatrix, Inc.
  • Jun 3, 2010 © 2007 Verimatrix, Inc.
  • Jun 3, 2010 © 2007 Verimatrix, Inc.
  • Jun 3, 2010 © 2007 Verimatrix, Inc.
  • Transcript

    • 1. TV 3.0 2010 Internet Video – Beyond the Traditional Broadcast Experience. Steve Oetegenn Chief Sales & Marketing Officer
    • 2. Verimatrix Profile ©2010 Verimatrix, Inc. Founded 2000 Scope A specialist in securing and enhancing revenue for multi-screen digital TV services around the globe: IPTV, DVB-x / ISDB Broadcast, Hybrid, Mobile & Over-the-Top to STBs, PCs & mobile devices Headquarters San Diego, California, with satellite offices in Atlanta, Boston, Beijing, Singapore, Amsterdam, Paris, Nice, Moscow, Medellin Customers 337 pay TV operators in 55 countries, including 27 Tier 1-2’s, protecting more than 12 million screens for IPTV and DVB Operators Partners More than 100 ecosystem channel & integration partners including Ericsson, IBM, Motorola, Nokia Siemens Networks, Thomson and ZTE Investors Goldman Sachs, Mission Ventures, Crescendo Ventures, Cipio Partners, SunAmerica Ventures & JK&B Capital
    • 3. The OTTV train has left the station ©2010 Verimatrix, Inc.
      • Dec, 09: 158MM U.S. Internet users watched videos online; 21.4 billion mins
      • Video consumption is up 87% and total minutes up 137%
      • Non-IP enabled consumer electronics/devices rapidly becoming extinct
      • OTTV introduces nontrivial economic risks
      • Over $100 billion of annual revenue generated in the current offline television sector
      • Today’s online economics and usage patterns cannot support a significant near-term shift online
      • 5 of the top 10 online video destinations are technology companies, not traditional media companies
      • The incumbents are mobilizing — MSOs are embracing TV Everywhere
      • their business models to meet the burgeoning demand
      Source: Goldman Sachs
    • 4. Pay-TV Market Trajectory
      • Extending the operator brand and subscriber relationship beyond the living room screen
      • Offering personalized choices and viewing models across growing number of devices
      • Enabling content delivery and monetization spanning multiple networks and geographies
      • Assuring subscriber loyalty, ARPU, and additional revenue streams
      ©2010 Verimatrix, Inc. Evolving Business and Operational Challenges
    • 5. The Future of Digital Video Delivery
      • 2009:
        • 81.6% of Internet consumers watch videos online
        • 25 Billion Video clips viewed
        • 9.7 Hours per viewer per month
              • Source: comScore Video Metrix, 9/28/2009
      • 2015:
        • 500 Billion hours of Video *
        • 12 Billion Connected Devices **
              • Source: * iSuppli, YouTube ** IDC,iSupply, Euromonitor
        • How do we make money , prevent service theft
        • and retain our customers ?
      ©2010 Verimatrix, Inc.
    • 6. Trend: Shift To IP based delivery ©2010 Verimatrix, Inc. IP provides low-cost ubiquitous standards, unifying delivery of video and applications for telco, cable and satellite operators Past Environment Present Environment Providers Devices Services Cable Companies Set-top-boxes Televisions Television Channels PPV Telephone Companies Cable Companies ISPs Mobile Operators Satellite Providers “ Over-the-top” Services Set-top-boxes Televisions PCs PMPs Mobile Phones Television Channels VOD Place-shifting Gaming VoIP IP Enables
    • 7. New Models Create the Need for Advanced Content & Revenue Protection ©2010 Verimatrix, Inc. Evolving threat Evolving content protection required Evolving networks and device proliferation CRACKED HACKED 1980 1990 2000 2010 $18B $2B One-Way Digital to STB One-Way Analog to TV 2-Way IP to any Device Video piracy per MPAA Analog scrambling Smartcard CAS Software CAS + DRM Configurable / Renewable The same device and network trends that enable advanced applications and services also enable piracy $750M
    • 8. Trend: Web TV+ IPTV + Mobile TV ©2010 Verimatrix, Inc. Smartphone iPhone/Mac Apple HTTP Live Streaming Adapt Stream Encoder / Encrypt Broadcast Content Subscriber Mgmt / Middleware Server CSM Keys IPTV or DVB (Managed Network) ViewRight PC and STB IP return path VCAS Authentication And Key Mgmt PC TV Keys RTES or VPP OR MUX/Scrambler Web / Streaming Server PC / MAC ViewRight STB, PC, Mobile Verimatrix SEI MultiRights PlayReady Server Keys VCAS Unified Head-end Silverlight / PlayReady Clients PC QuickTime Microsoft HTTP Smooth Streaming Internet / WiFi / 3G 1 MultiCAS VoD Content VoD Server TV 2 3 4 6 1 2 3 4 6 Android 5 5
    • 9. Adaptive Rate Streaming as a TV Service Enabler
      • Firewall transparency – Reaches across the home network to all devices
      • Graceful degradation – Eliminates many hard failure modes of managed network protocols
      • Roaming handover – Enables in-home to mobile transition
      • Single URL – Very broad range of bitrates and formats supportable
      ©2010 Verimatrix, Inc. Internet Innovation vs. the Managed Network
    • 10. Adaptive Streaming an Enabler ©2010 Verimatrix, Inc.
    • 11. Adaptive Streaming Bandwidth Tracking ©2010 Verimatrix, Inc.
    • 12. HTTP Live Streaming Security Subscriber Mgmt / Middleware/Billing Server Client Keyfile Server HTTP/Streaming Server Add Media Encryption and Keyfile Request Entitlement Playlist File (.m3u8) & AES-128 Encrypted Media Chunks Client Authentication & Keyfile Requests Encoder Keyfile Server HTTP Live Streaming Encoder Entitlement Cache Program ID & Keyfile Exchange (configurable cryptoperiod) Device Authentication & Entitlement Content Stream Encrypted Stream Key Data Security Management
    • 13. ViewRight Web for iPhone/iPad Quicktime player ViewRight Web client Verimatrix Adaptive CSM HTTP/Streaming Server Supplemental Security Addition to iPhone/iPad QuickTime (OS 3.0+) Playlist File (.m3u8) & Encrypted Media Chunks Client Authentication & Keyfile Requests Library included in Operator branded app
    • 14. What’s Wrong with This Picture? ©2010 Verimatrix, Inc. ????? Distribution and Consumption Silos = Frustration Broadband to home Web portal PC/Mac Game console Phone Delivery Network Subscriber Account Network Specific STB Pay-TV service Internet TV service
    • 15. Technical Challenges ©2010 Verimatrix, Inc. Marlin Smartcard CAS Verimatrix VCAS OMA 2.x & OMA BCAST Microsoft PlayReady Disparate Native DRM Schemes Limit Content Mobility
    • 16. Solution: The MultiRights™ Approach ©2010 Verimatrix, Inc. Single logical content source and rights management Multiple formats and content protection schemes for TV, PC and device worlds Mobile broadcast/VOD HD broadcast/VOD SD broadcast/VOD PC broadcast/VOD Wi-Fi portable Offline portable OMA DRM MS PlayReady DRM Marlin DRM VCAS VCAS VCAS Windows
    • 17. Multi-Network Support ©2010 Verimatrix, Inc. Verimatrix SEI / Entitlement Interface Bcast CSM (DVB one-way) SMS / Middleware Single Content Authority Key & control data Linear Content DVB One-way ViewRight DVB STB ViewRight Client Support Multiplexers, Scramblers, Modulators
    • 18. Multi-Network Support ©2010 Verimatrix, Inc. Verimatrix SEI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware Single Content Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid ViewRight DVB STB ViewRight PC / Mac ViewRight Client Support IP return path for ViewRight IPTV, Hybrid, or OTT clients Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB
    • 19. Multi-Network Support ©2010 Verimatrix, Inc. Verimatrix SEI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware Single Content Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid Internet & OTT ViewRight DVB STB ViewRight PC / Mac iPhone Mobile ViewRight Client Support IP return path for ViewRight IPTV, Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB
    • 20. Multi-Network Support ©2010 Verimatrix, Inc. Verimatrix SEI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware MultiRights Marlin Server MultiRights PlayReady Server MultiRights OMA Server(s) Single Content Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid Internet & OTT ViewRight DVB STB 3rd-party Players & DRM Clients ViewRight PC / Mac iPhone Mobile ViewRight Client Support MultiRights Framework IP return path for ViewRight IPTV, Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB
    • 21. Summary
      • Operators need to embrace IP and OTT delivery models – or risk losing to competition
      • Software based revenue security extends value proposition of pay-TV subscriber relationships
      • Adaptive streaming standards successfully enable secure OTT services
      • MultiRights approach builds inclusive service across broad range of devices and networks
      • Hybrid delivery networks enable value added services and software based security
      ©2010 Verimatrix, Inc. Internet Innovation vs. the Managed Network
    • 22. Thank You [email_address] www.verimatrix.com