Future of TV - TV 3.0

TV 3.0 2010 Internet Video – Beyond the Traditional Broadcast Experience. Steve Oetegenn Chief Sales & Marketing Officer

Verimatrix Profile ©2010 Verimatrix, Inc. Founded 2000 Scope A specialist in securing and enhancing revenue for multi-screen digital TV services around the globe: IPTV, DVB-x / ISDB Broadcast, Hybrid, Mobile & Over-the-Top to STBs, PCs & mobile devices Headquarters San Diego, California, with satellite offices in Atlanta, Boston, Beijing, Singapore, Amsterdam, Paris, Nice, Moscow, Medellin Customers 337 pay TV operators in 55 countries, including 27 Tier 1-2’s, protecting more than 12 million screens for IPTV and DVB Operators Partners More than 100 ecosystem channel & integration partners including Ericsson, IBM, Motorola, Nokia Siemens Networks, Thomson and ZTE Investors Goldman Sachs, Mission Ventures, Crescendo Ventures, Cipio Partners, SunAmerica Ventures & JK&B Capital

The OTTV train has left the station ©2010 Verimatrix, Inc.
Dec, 09: 158MM U.S. Internet users watched videos online; 21.4 billion mins
Video consumption is up 87% and total minutes up 137%
Non-IP enabled consumer electronics/devices rapidly becoming extinct
OTTV introduces nontrivial economic risks
Over $100 billion of annual revenue generated in the current offline television sector
Today’s online economics and usage patterns cannot support a significant near-term shift online
5 of the top 10 online video destinations are technology companies, not traditional media companies
The incumbents are mobilizing — MSOs are embracing TV Everywhere
their business models to meet the burgeoning demand
Source: Goldman Sachs

Pay-TV Market Trajectory
Extending the operator brand and subscriber relationship beyond the living room screen
Offering personalized choices and viewing models across growing number of devices
Enabling content delivery and monetization spanning multiple networks and geographies
Assuring subscriber loyalty, ARPU, and additional revenue streams
©2010 Verimatrix, Inc. Evolving Business and Operational Challenges

The Future of Digital Video Delivery
2009:
81.6% of Internet consumers watch videos online
25 Billion Video clips viewed
9.7 Hours per viewer per month
Source: comScore Video Metrix, 9/28/2009
2015:
500 Billion hours of Video *
12 Billion Connected Devices **
Source: * iSuppli, YouTube ** IDC,iSupply, Euromonitor
How do we make money , prevent service theft
and retain our customers ?
©2010 Verimatrix, Inc.

Trend: Shift To IP based delivery ©2010 Verimatrix, Inc. IP provides low-cost ubiquitous standards, unifying delivery of video and applications for telco, cable and satellite operators Past Environment Present Environment Providers Devices Services Cable Companies Set-top-boxes Televisions Television Channels PPV Telephone Companies Cable Companies ISPs Mobile Operators Satellite Providers “ Over-the-top” Services Set-top-boxes Televisions PCs PMPs Mobile Phones Television Channels VOD Place-shifting Gaming VoIP IP Enables

New Models Create the Need for Advanced Content & Revenue Protection ©2010 Verimatrix, Inc. Evolving threat Evolving content protection required Evolving networks and device proliferation CRACKED HACKED 1980 1990 2000 2010 $18B $2B One-Way Digital to STB One-Way Analog to TV 2-Way IP to any Device Video piracy per MPAA Analog scrambling Smartcard CAS Software CAS + DRM Configurable / Renewable The same device and network trends that enable advanced applications and services also enable piracy $750M

Trend: Web TV+ IPTV + Mobile TV ©2010 Verimatrix, Inc. Smartphone iPhone/Mac Apple HTTP Live Streaming Adapt Stream Encoder / Encrypt Broadcast Content Subscriber Mgmt / Middleware Server CSM Keys IPTV or DVB (Managed Network) ViewRight PC and STB IP return path VCAS Authentication And Key Mgmt PC TV Keys RTES or VPP OR MUX/Scrambler Web / Streaming Server PC / MAC ViewRight STB, PC, Mobile Verimatrix SEI MultiRights PlayReady Server Keys VCAS Unified Head-end Silverlight / PlayReady Clients PC QuickTime Microsoft HTTP Smooth Streaming Internet / WiFi / 3G 1 MultiCAS VoD Content VoD Server TV 2 3 4 6 1 2 3 4 6 Android 5 5

Adaptive Rate Streaming as a TV Service Enabler
Firewall transparency – Reaches across the home network to all devices
Graceful degradation – Eliminates many hard failure modes of managed network protocols
Roaming handover – Enables in-home to mobile transition
Single URL – Very broad range of bitrates and formats supportable
©2010 Verimatrix, Inc. Internet Innovation vs. the Managed Network

HTTP Live Streaming Security Subscriber Mgmt / Middleware/Billing Server Client Keyfile Server HTTP/Streaming Server Add Media Encryption and Keyfile Request Entitlement Playlist File (.m3u8) & AES-128 Encrypted Media Chunks Client Authentication & Keyfile Requests Encoder Keyfile Server HTTP Live Streaming Encoder Entitlement Cache Program ID & Keyfile Exchange (configurable cryptoperiod) Device Authentication & Entitlement Content Stream Encrypted Stream Key Data Security Management

ViewRight Web for iPhone/iPad Quicktime player ViewRight Web client Verimatrix Adaptive CSM HTTP/Streaming Server Supplemental Security Addition to iPhone/iPad QuickTime (OS 3.0+) Playlist File (.m3u8) & Encrypted Media Chunks Client Authentication & Keyfile Requests Library included in Operator branded app

What’s Wrong with This Picture? ©2010 Verimatrix, Inc. ????? Distribution and Consumption Silos = Frustration Broadband to home Web portal PC/Mac Game console Phone Delivery Network Subscriber Account Network Specific STB Pay-TV service Internet TV service

Solution: The MultiRights™ Approach ©2010 Verimatrix, Inc. Single logical content source and rights management Multiple formats and content protection schemes for TV, PC and device worlds Mobile broadcast/VOD HD broadcast/VOD SD broadcast/VOD PC broadcast/VOD Wi-Fi portable Offline portable OMA DRM MS PlayReady DRM Marlin DRM VCAS VCAS VCAS Windows

Multi-Network Support ©2010 Verimatrix, Inc. Verimatrix SEI / Entitlement Interface Bcast CSM (DVB one-way) SMS / Middleware Single Content Authority Key & control data Linear Content DVB One-way ViewRight DVB STB ViewRight Client Support Multiplexers, Scramblers, Modulators

Multi-Network Support ©2010 Verimatrix, Inc. Verimatrix SEI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware Single Content Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid ViewRight DVB STB ViewRight PC / Mac ViewRight Client Support IP return path for ViewRight IPTV, Hybrid, or OTT clients Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB

Multi-Network Support ©2010 Verimatrix, Inc. Verimatrix SEI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware Single Content Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid Internet & OTT ViewRight DVB STB ViewRight PC / Mac iPhone Mobile ViewRight Client Support IP return path for ViewRight IPTV, Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB

Multi-Network Support ©2010 Verimatrix, Inc. Verimatrix SEI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware MultiRights Marlin Server MultiRights PlayReady Server MultiRights OMA Server(s) Single Content Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid Internet & OTT ViewRight DVB STB 3rd-party Players & DRM Clients ViewRight PC / Mac iPhone Mobile ViewRight Client Support MultiRights Framework IP return path for ViewRight IPTV, Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB

Summary
Operators need to embrace IP and OTT delivery models – or risk losing to competition
Software based revenue security extends value proposition of pay-TV subscriber relationships
Adaptive streaming standards successfully enable secure OTT services
MultiRights approach builds inclusive service across broad range of devices and networks
Hybrid delivery networks enable value added services and software based security
©2010 Verimatrix, Inc. Internet Innovation vs. the Managed Network

Thank You [email_address] www.verimatrix.com

Future of TV - TV 3.0

by Verimatrix on Jun 02, 2010

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