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Enhance your pay-TV business model-CABSAT 2010
 

Enhance your pay-TV business model-CABSAT 2010

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Steve Oetegenn shares why recent trends of Internet video consumption are such that no pay-TV operator can afford to ignore. Beyond the hype of over-the-top (OTT) services, pay-TV operators are still ...

Steve Oetegenn shares why recent trends of Internet video consumption are such that no pay-TV operator can afford to ignore. Beyond the hype of over-the-top (OTT) services, pay-TV operators are still in the power position with the majority of viewer’s attention and established operator-subscriber relationships. He presented how traditional players can extend new technologies, such as adaptive rate streaming, into the broadband delivery space.

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  • From “a” CAS provider to “the” provider Market leading – leading the market Trusted, reliable to secure content protect revenue Awards mean that others recognize Close to customers, local language and timezone support
  • Network dimension: Pay-TV operators increasingly must address delivery of service over mixed network types. In fact they probably don’t really care what type of pipe gets to a subscriber, they would like the option to choose the best/cheapest approach available in each case. Verimatrix offers a common core of security technology based on proven IP standards and that addresses delivery across IPTV, Cable, wired and wireless solutions Device dimension: Consumers want to feel that they can access information and entertainment on multiple devices around the home and beyond. Security technology based on software standards offers the promise of a seamless experience for these subscribers on TVs, PCs mobile devices, games consoles – all types of screen available in the CE world. Security dimension: Content owners are increasingly looking for a layered approach to security in pay-TV systems. Verimatrix offers best in class encryption combined with forensic watermarking and clone detection. Additional layers and options can be added as required to address the evolving challenges of piracy.
  • Mar 10, 2010 © 2007 Verimatrix, Inc.
  • Mar 10, 2010 © 2007 Verimatrix, Inc.
  • Mar 10, 2010 © 2007 Verimatrix, Inc.
  • Mar 10, 2010 © 2007 Verimatrix, Inc.

Enhance your pay-TV business model-CABSAT 2010 Enhance your pay-TV business model-CABSAT 2010 Presentation Transcript

  • Cabsat MENA 2010 Steve Oetegenn Chief Sales & Marketing Officer Emerging Delivery Technologies that Can Enhance your Business Model
  • Verimatrix Profile Founded 2000 Scope Content and Revenue Security for multi-network, 3-screen applications: IPTV, DVB Broadcast, Hybrid, Mobile & Over-the-Top to STBs, PCs & mobile devices – Global Leader in Software based Pay TV Security Headquarters San Diego, California, with satellite offices in Atlanta, Boston, Beijing, Singapore, Amsterdam, Paris, Nice, Moscow, Medellin Customers 280+ operator customers in 37 countries, including 18 Tier 1’s and 2’s – protecting more than 12 million screens for IPTV and DVB Operators Partners Over 100 ecosystem channel & integration partners including Ericsson, IBM, Motorola, Nokia Siemens Networks, Thomson and ZTE Investors Goldman Sachs, Mission Ventures, Crescendo Ventures, Cipio Partners, SunAmerica Ventures & JK&B Capital
  • The Pay-TV Future The TV they want, when they want it, where they want it On the device of their choice
  • Digital Video Delivery Landscape
    • 2010:
      • 81.6% of Internet consumers watch videos online
      • 25 Billion Video clips viewed
      • 9.7 Hours per viewer per month
            • Source: comScore Video Metrix, 9/28/2009
    • 2015:
      • 500 Billion hours of Video *
      • 12 Billion Connected Devices **
            • Source: * iSuppli, YouTube ** IDC,iSupply, Euromonitor
      • How do we make money and retain our customers ??
  • Trend: Shift To IP based delivery IP provides low-cost ubiquitous standards, unifying delivery of video and applications for telco, cable and satellite operators Past Environment Present Environment Providers Devices Services Cable Companies Set-top-boxes Televisions Television Channels PPV Telephone Companies Cable Companies ISPs Mobile Operators Satellite Providers “ Over-the-top” Services Set-top-boxes Televisions PCs PMPs Mobile Phones Television Channels VOD Place-shifting Gaming VoIP IPTV Enables
  • Pay-TV Market Trajectory
    • Extending the operator brand and subscriber relationship beyond the living room screen
    • Offering personalized choices and viewing models across growing number of devices
    • Enabling content delivery and monetization spanning multiple networks and geographies
    • Assuring subscriber loyalty, ARPU, and additional revenue streams
    Evolving Business and Operational Challenges
  • Traditional DVB Delivery System DVB Simulcrypt Mux/Scrambler & DVB-x Modulator Activation and service management Broadcast Content ECM CW & AC EMM Subscriber Mgmt and Billing System DVB-x Receiver with or w/o smart card ViewRight STB for DVB GUI / EPG Broadcast STB EIT EPG N x Video Encoders + Statistical Multiplexing and Rate Shaping MPEG-2 TS ASI or IP Broadcast System Configuration Manager Over-the-air STB update Manufacturing time load Verimatrix SI Server Verimatrix code signing and provisioning Verimatrix Broadcast CSM Verimatrix EncryptionEngine Key Gun BCSM Database VCAS-secured DVB-C, DVB-S or DVB-T network TV Program Schedules
  • Trend: Hybrid Networks DVB-x Receiver Verimatrix MultiCAS/DVB Verimatrix Content Securty Mgr DVB Simulcrypt Mux/Scrambler & DVB-x Modulator VCAS-secured Broadcast Network VCAS-secured Broadband Network Key Store ECM CW & AC IP return path VCAS Key Mgmt SMS/Billing and Middleware IP Stack ViewRight STB Hybrid w/VideoMark Watermark Middleware GUI Hybrid STB VOD Server Verimatrix Video Pre-Processor On-demand Content Broadcast Content Software-based Hybrid Solution
  • Trend: Web TV+ IPTV + Mobile TV Smartphone iPhone/Mac Apple HTTP Live Streaming Adapt Stream Encoder / Encrypt Broadcast Content Subscriber Mgmt / Middleware Server CSM Keys IPTV or DVB (Managed Network) ViewRight PC and STB IP return path VCAS Authentication And Key Mgmt PC TV Keys RTES or VPP OR MUX/Scrambler Web / Streaming Server PC / MAC ViewRight STB, PC, Mobile Verimatrix SEI MultiRights PlayReady Server Keys VCAS Unified Head-end Silverlight / PlayReady Clients PC QuickTime Microsoft HTTP Smooth Streaming Internet / WiFi / 3G 1 MultiCAS VoD Content VoD Server TV 2 3 4 6 1 2 3 4 6 Android 5 5
  • Adaptive Streaming as an Enabler
    • Firewall transparency: reaches across the home network to all devices
    • Graceful degradation: eliminates many hard failure modes of managed network protocols
    • Roaming handover: enables in-home to mobile transition
    • Single URL: very broad range of bitrates and formats supportable
    Internet Innovation vs the Managed Network
  • Adaptive Streaming Plug-in
  • Adaptive Streaming Bandwidth Tracking
  • What’s Wrong with This Picture? ????? Distribution and Consumption Silos = Frustration Broadband to home Web portal PC/Mac Game console Phone Delivery Network Subscriber Account Network Specific STB Pay-TV service Internet TV service Internet TV service
  • Technical Challenges Marlin Smartcard CAS Verimatrix VCAS OMA 2.x & OMA BCAST Microsoft PlayReady Disparate Native DRM Schemes Limit Content Mobility
  • Solution: The MultiRights™ Approach Single logical content source and rights management Multiple formats and content protection schemes for TV, PC and device worlds Mobile broadcast/VOD HD broadcast/VOD SD broadcast/VOD PC broadcast/VOD Wi-Fi portable Offline portable OMA DRM MS PlayReady DRM Marlin DRM VCAS VCAS VCAS Windows
  • New models Create the Need for Advanced Revenue Protection Evolving threat Evolving content protection required Evolving networks and device proliferation CRACKED HACKED 1980 1990 2000 2010 $18B $2B One-Way Digital to STB One-Way Analog to TV 2-Way IP to any Device Video piracy per MPAA Analog scrambling Smartcard CAS Software CAS + DRM Configurable / Renewable The same device and network trends that enable advanced applications and services also enable piracy $750M
  • A “3-Dimensional” approach to Content and Revenue Security Network Dimension – beyond broadcast, cable, telco, mobile network distribution silos, leveraging advantages of proven IP technologies Device Dimension Portability & transparency with network-centric key management for flexible mix of devices Protection Dimension Multi-layer security to enable rich business models, copy traceability and combat theft of service
  • Verimatrix SEI / Entitlement Interface Bcast CSM (DVB one-way) SMS / Middleware Single Content Authority Key & control data Linear Content DVB One-way ViewRight DVB STB ViewRight Client Support Multi-Network Support Multiplexers, Scramblers, Modulators
  • Verimatrix SEI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware Single Content Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid ViewRight DVB STB ViewRight PC / Mac ViewRight Client Support IP return path for ViewRight IPTV, Hybrid, or OTT clients Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB Multi-Network Support
  • Verimatrix SEI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware Single Content Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid Internet & OTT ViewRight DVB STB ViewRight PC / Mac iPhone Mobile ViewRight Client Support IP return path for ViewRight IPTV, Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB Multi-Network Support
  • Verimatrix SEI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware MultiRights Marlin Server MultiRights PlayReady Server MultiRights OMA Server(s) Single Content Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid Internet & OTT ViewRight DVB STB 3rd-party Players & DRM Clients ViewRight PC / Mac iPhone Mobile ViewRight Client Support MultiRights Framework IP return path for ViewRight IPTV, Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB Multi-Network Support
  • Summary
    • Operators need to embrace IP and OTT delivery models – or risk losing to competition
    • Software based Revenue security extends value proposition of pay-TV subscriber relationships
    • Adaptive streaming standards successfully enable secure OTT services
    • MultiRights approach builds inclusive service across broad range of devices and networks
    • Hybrid delivery networks enable value added services and software based security
    Internet Innovation vs the Managed Network
  • Thank You Steve Oetegenn [email_address] www.verimatrix.com