2020 (Telly) Vision - Multi-network Solutions Breakfast Briefing at Connected TV Summit 2014

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Lindsey Clay, Chief Executive at Thinkbox, provided her vision of the future of TV at the Connected TV Summit 2014.

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2020 (Telly) Vision - Multi-network Solutions Breakfast Briefing at Connected TV Summit 2014

  1. 1. 2020 (Telly) Vision: Lindsey Clay 11 June 2014
  2. 2. “Nothing ages faster than predictions of the future” Anonymous clever person
  3. 3. Agenda 02 03 We all have “needs”… 04 What might change? Some predictions 01 What do we know so far?
  4. 4. New technologies in the last 10 years– disruptive? Downloadable 47% UK homes with Internet access Commercial partnership 2003 80% UK homes with Internet access
  5. 5. TV viewing - on TV sets - is resilient 3.73 3.71 3.65 3.60 3.63 3.73 3.75 4.03 4.03 4.02 3.87 0 1 2 3 4 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 No.ofhoursofTVviewedperday Source: BARB Jan-Dec 2003-2013, individuals Downloadable 47% UK homes with Internet access Commercial partnership 80% UK homes with Internet access
  6. 6. 0 10 20 30 40 50 60 0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100 105 110 115 Average UK monthly reach and time spent – Individuals Individuals reached Average hours per month TOTALTV COMMERCIALTV THEINTERNET(Inc.VOD) FACEBOOK YOUTUBE GOOGLETWITTER Millions Source: BARB, Feb 2014, 6+; comScore MMX Multi-Platform, Feb 2014, UK, 6+. UKOM Approved. Please see accompanying notes on data sources below for inclusions & exclusions
  7. 7. TV remains the dominant youth medium TV 41% Radio 13% Adults 15-24 Source: IPA Touchpoints 5 2014 Base: adults 15-24 NB. TV, radio, newspaper, magazine figures include time spent consuming respective medium online/via apps. Internet excludes time spent consuming TV, radio, newspapers, magazines Newspapers 1% Magazines 0% Cinema 1% •  TV, radio, newspaper & magazine figures include consumption via internet/appsOther online 1% Online games 2% Online buying/product info/banking 2% Online browsing/info seeking 7% Internet for work 3% Email 5% Social networking/ messaging 16% Video clips/movies/music online 6%
  8. 8. TV dominates total video time in the UK 75.3 5.5 1.1 3.4 0.4 6.7 6.9 0.7 Linear TV Extra TV content on the TV set TV on other devices (OOH or in home) Extra TV set activity Cinema Adult Video content Online (Fixed and Mobile) (non TV broadcast) All other video content online (Fixed and Mobile) (non TV broadcast) OOH Screens (estimated time) Source: BARB, UKOM, Route, IMDB, Rentrak, FAME, DCM, Broadcaster data, Thinkbox estimates. Subject to change. Average includes non-users 2013 share of all video consumption
  9. 9. Time-shifted viewing is very stable Source: Sky – 10 Years of Sky Plus (Q2 2006-Q3 2010) and BARB Establishment Survey (Q4 2010 onwards). Q4 2013 DTR penetration Thinkbox estimate* Time-shifted viewing is from BARB live data. 0 10 20 30 40 50 60 0 10 20 30 40 50 60 Q2 06 Q3 06 Q4 06 Q1 07 Q2 07 Q3 07 Q4 07 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12 Q3 12 Q4 12 Q1 13 Q2 13 Q3 13 Q4 13 %DTRpenetration %ofallviewing DTR penetration (HH) % time-shifted viewing in DTR homes (inds) Quarter
  10. 10. What do viewers want … …and what do they need?
  11. 11. Screenlife: TV in demand – revealed live TV’s importance
  12. 12. 6 Needstates served by live TV. VOD excels at “escape” COMFORT CONNECT ESCAPE EXPERIENCE INDULGE UNWIND CONTEXTCONTENT SOCIAL PERSONAL
  13. 13. New devices enhance viewing and interaction Source: Ipsos Tech Tracker Q4 2013. Adults 15+ penetration figures 26% 59%64% Device penetration
  14. 14. Predictions for 2020 02 03 Most viewing will be to the TV set 04 The flight to quality will continue On-demand will increase its share of total TV viewing 01 Live viewing will remain strong Total TV viewing will increase!
  15. 15. For more, download our free app. www.thinkbox.tv @thinkboxtv @LindseyClay

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