Anywhere, Anytime Video: The Challenge For Network OperatorsAdi Kishore, Senior Analyst, Heavy Reading
Welcome to the “Capitalizing on OTT” Breakfast Forum 8:00 Breakfast and networking 8:45 Introduction by Adi Kishore, Heavy Reading 9:00 Presentations Doug Wills, Minerva Networks Martin Schwarz, RealNetworks Thierry Fautier, Harmonic Olivier Carmona, AwoX Steve Oetegenn, Verimatrix 10:00 Round table and Q&A
In December 2010, TV sites in Germany reached 16.3 million viewers, up 14 %. France followed with 15.0 million viewers, up 22% and the UK with 11.0 million viewers up 19%.
Significant trend in 2010 for the European online video market : An increase in the average length of videos viewed, indicating a shifting preference to consuming longer videos.
A Heavy Reading study of US pay TV subscribers found that 40% of respondents watched more online video in 2009 vs. 2008, and 26% picked TV shows as their most viewed genre of Internet video
Source: comScore 2010 Europe Digital Year in Review
A parallel video distribution value chain is developing without the SP’s involvement Traditional Pay TV Over-the-Top Video Production Indie producers, Endemol etc. Broadcasters, studios, cable nets ITV, SKY, Paramount, Universal Service Provider DT, FT, Belgacom, Swisscom Online Distributor iPlayer, Hulu, YouTube, Amazon Set-top Box Samsung, Pace PC, Mobile phone, Tablet
One option is for service providers to move up the value chain Video Production Indie producers, Endemol etc. Video Production Indie producers, Endemol etc. Aggregation, Syndication, Distribution Broadcasters, studios Broadcasters, studios, cable nets Universal, Paramount, ITV, SKY Online Distributor iPlayer, Hulu, YouTube, Amazon Service Provider BT, Orange, DT Content Delivery Network Akamai, Limelight Service Provider BT, Orange, DT Device Samsung, Apple, Sony Device (STB) Samsung, Pace
Several have recognized the need to do so Q: Which of the following best describes your response to the following statement: “Multiplatform video distribution will be an important requirement for your business within the next five years.” n=65-75 Source: Heavy Reading Multiplatform Video Study, 2010
BUT it isn’t a fear of online distributors that is driving interest in multiplatform video DATA NOT AVAILABLE FOR DISTRIBUTION Source: Heavy Reading Multiplatform Video Study, 2010
a substantial number see it as a top priority DATA NOT AVAILABLE FOR DISTRIBUTION Source: Heavy Reading Multiplatform Video Study, 2010
But a lack of clarity around business models persists DATA NOT AVAILABLE FOR DISTRIBUTION Source: Heavy Reading Multiplatform Video Study, 2010
To do it right, operators will need a sound multiplatform video delivery eco-system Video Adaptation Device Registry Content Management System Content Protection Video Delivery Home Gateway/Platform User Interface PC User Interface TV User Interface Mobile