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  • 1. Anywhere, Anytime Video: The Challenge For Network OperatorsAdi Kishore, Senior Analyst, Heavy Reading
  • 2. Welcome to the “Capitalizing on OTT” Breakfast Forum
    8:00 Breakfast and networking
    8:45 Introduction by Adi Kishore, Heavy Reading 9:00 Presentations
    Doug Wills, Minerva Networks
    Martin Schwarz, RealNetworks
    Thierry Fautier, Harmonic
    Olivier Carmona, AwoX
    Steve Oetegenn, Verimatrix
    10:00 Round table and Q&A
  • 3. OTT video usage is exploding
    • In December 2010, TV sites in Germany reached 16.3 million viewers, up 14 %. France followed with 15.0 million viewers, up 22% and the UK with 11.0 million viewers up 19%.
    • 4. Significant trend in 2010 for the European online video market : An increase in the average length of videos viewed, indicating a shifting preference to consuming longer videos.
    • 5. A Heavy Reading study of US pay TV subscribers found that 40% of respondents watched more online video in 2009 vs. 2008, and 26% picked TV shows as their most viewed genre of Internet video
    Source: comScore 2010 Europe Digital Year in Review
  • 6. A parallel video distribution value chain is developing without the SP’s involvement
    Traditional Pay TV
    Over-the-Top
    Video Production
    Indie producers, Endemol etc.
    Broadcasters, studios, cable nets
    ITV, SKY, Paramount, Universal
    Service Provider
    DT, FT, Belgacom, Swisscom
    Online Distributor
    iPlayer, Hulu, YouTube, Amazon
    Set-top Box
    Samsung, Pace
    PC, Mobile phone, Tablet
  • 7. One option is for service providers to move up the value chain
    Video Production
    Indie producers, Endemol etc.
    Video Production
    Indie producers, Endemol etc.
    Aggregation, Syndication, Distribution
    Broadcasters, studios
    Broadcasters, studios, cable nets
    Universal, Paramount, ITV, SKY
    Online Distributor
    iPlayer, Hulu, YouTube, Amazon
    Service Provider
    BT, Orange, DT
    Content Delivery Network
    Akamai, Limelight
    Service Provider
    BT, Orange, DT
    Device
    Samsung, Apple, Sony
    Device (STB)
    Samsung, Pace
  • 8. Several have recognized the need to do so
    Q: Which of the following best describes your response to the following statement: “Multiplatform video distribution will be an important requirement for your business within the next five years.”
    n=65-75
    Source: Heavy Reading Multiplatform Video Study, 2010
  • 9. BUT it isn’t a fear of online distributors that is driving interest in multiplatform video
    DATA NOT AVAILABLE FOR DISTRIBUTION
    Source: Heavy Reading Multiplatform Video Study, 2010
  • 10. a substantial number see it as a top priority
    DATA NOT AVAILABLE FOR DISTRIBUTION
    Source: Heavy Reading Multiplatform Video Study, 2010
  • 11. But a lack of clarity around business models persists
    DATA NOT AVAILABLE FOR DISTRIBUTION
    Source: Heavy Reading Multiplatform Video Study, 2010
  • 12. To do it right, operators will need a sound multiplatform video delivery eco-system
    Video Adaptation
    Device Registry
    Content Management System
    Content Protection
    Video Delivery
    Home Gateway/Platform
    User Interface
    PC
    User Interface
    TV
    User Interface
    Mobile
  • 13. Roundtable and Q&A