Transitioned from SEO to Inbound Marketing Manager (EMEA) for SalesforceNow really look at campaigns across the funnel
Looking at Integrated Marketing Campaigns that drive awareness, visits, leads, customersThis presentation was really inspired by a talk I had with a friend in the US who worked as an SEO and is now VP of Marketing for one of the biggest brands in the worldHow SEO’s
Who are my customers – Who are the people who might link to meWho are the people who will share my content
SEOMozTagFEEWhy (Being Transparent, Over Delivering, Part of a World Class Community)How ?What (We offer world class suite of tools for SEO’s)
Example of how you can navigate boring subjects (Chunking)Insurance, what’s this an example off: FinanceFinance, what’s this an example off: Category SMBs are interestedWhat is an example of this: MarketingWat is an example of this: Social Media
- The guide was built using all third party content
Transcript of "Integrated Marketing - How SEO's can own more of the Funnel"